Marketing Through Lakeland Public Television
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Marketing Through Lakeland Public Television
- 1. Thank you for investing the next few minutes to learn about marketing through Lakeland Public Television The slides will advance automatically except as noted
- 2. Discover the POWER of Marketing Through . . .
- 4. Yes, Public Television PBS
- 5. Lakeland Public TV adds POWER to your other advertising
- 8. We also reach many young families People who are beginning to form solid, life-long business relationships
- 9. We Reach a Large Audience PBS and Neilson Media Research Lakeland Public TV is watched by over 10,000 households per day . And each household can have several or many viewers.
- 10. On The Air : Broadcast throughout Northern and Central Minnesota On Cable : Carried on all cable systems in Northern and Central Minnesota LPTV Offers Broad Coverage And. . .
- 11. On Satellite : Carried on DiSH & DIRECTV in 60% of Minnesota and western Wisconsin Including the Twin Cities
- 12. We’re broadcast and on all cable systems within the two circles and on satellite in the green-shaded counties
- 13. The Power of Marketing Through Public TV According to an IBM study 89% of buying decisions are influenced by corporate reputation That’s right . . . 89%
- 16. Viewers Pay Attention to PBS Sponsorship Spots The spots are short, low-key and respectful 73% Can recall PBS sponsors People actually watch and remember PBS spots! Why so many?
- 17. We have examples of still and animated sponsorship spots on our website www.lptv.org
- 20. Did You Know . . ? Up to 40% of the audience for our award-winning children’s programs are adults; parents and grandparents
- 21. Unfortunately . . . Advertising on Television is Very Expensive , Right?
- 22. NO! Marketing through Lakeland Public TV is very affordable!
- 23. The Mix package: $2000 (250 spots) PrimeTime: $2800 (250 spots) PBS Kids: $1000 to $1700 (260 to 520 spots) There are many other options Ask your LPTV sales person for more information Some Popular Annual Sponsorship Options
- 24. We Offer Affordable Print Advertising in Our Program Guide . . .
- 26. Part of Your Marketing Plan Make
- 27. Don’t Count the People You Reach.
- 28. Reach the People Who Count !
- 29. Reach the People Who Count Through
- 30. Bemidji: 800-292-0922 Brainerd: 888-292-0922