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LSMup Berlin Talk by Alex Osterwalder
- 1. Burn your Business Plan, Leave the Stone Age Behind how to design, test, and pivot business models @AlexOsterwalder
- 2. the tools we use in entrepreneurship are still pretty basic
- 3. “ no business plan survives the first contact with customers ” Steve Blank, entrepreneur & thought leader
- 4. “ plans are worthless, but planning is everything Dwight D. Eisenhower, US President 1948 - 1953 ”
- 5. plan your search for successful business models
- 6. buzz group
- 7. ? discuss with your seat neighbor what a business model is and write down your definition
- 9. ! we lack a clear language and method to discuss, analyze, improve, and invent business models
- 10. ? what usually happens in a meeting where the “top agenda point” is the business model?
- 17. ? how do we get over blah blah blah to create outstanding business models that produce growth?
- 18. 1 2 3 language levels experiments
- 19. 1 language
- 22. “ Any problem can be made clearer with a picture Dan Roam, author ”
- 26. building building block block building building block building building block block block building block building block building block build ing ng building buildi bloc k block block
- 27. illustration
- 29. how much did the cost of coffee consumed at home change for Swiss households over the last couple of years?
- 32. Nespresso changed the business model for espresso
- 33. RESULTS
- 34. one of the fastest- growing businesses in the Nestlé group
- 35. average growth of 30% p.a. since 2000
- 36. over 3.5 billion CHF annual revenue with 1 product line (3.8 bio USD)
- 37. buzz group
- 38. ? ? ? ? ? ? ? ? ? 38
- 39. B2C marketin brand g ution distrib Nespresso club production & SCM household Nespresso s machine machines er manufactur patents brand brand brand retail mail Nespresso busine order ss pods coffee distribution growers Nespresso channels .com production coffee call Nespresso facilites center stores 1 x machine repeti ion B2C product marketin tive sales pod sa distribution brand g les 39
- 40. 2 levels
- 41. more lessons
- 42. Nespresso almost failed in 1987 due to a nonperforming business model
- 43. ne machi offices cturer Nespresso manufa system joint venture with manufacturer 43
- 44. ! the business model is often the difference between success and failure for the same product
- 45. more lessons
- 49. ! we are moving from portfolios of products to portfolios of business models (cf Apple, Amazon)
- 50. there are levels of business model strategy
- 51. iPad stencil, actual scale, template by hortis, le studio. Feb. 2010. http://hortis.lestudio.ch date: project: screen: author:
- 52. 3 experiments
- 61. ? what does that have to do with business models and my organization?
- 63. prototyping is “ the conversation you have with your ideas Tom Wujec, designer ”
- 64. ? how can we boost prototyping?
- 65. Business Model Toolbox... 65
- 66. BusinessModelGeneration.com/toolbox iPad stencil, actual scale, template by hortis, le studio. Feb. 2010. http://hortis.lestudio.ch date: project: screen: author:
- 67. Strategyzer.com / 50% off: “leanstartup_berlin”
- 68. testing and pivoting prototypes
- 69. a business model (prototype) might look great on paper... building block building buildin block g blo block ck building block building block build in block g building building block block build in block g .. but after all it is only a... building buil d block blo ing ck buildin g block
- 70. ... a set of hypotheses guess guess guess guess guess guess guess guess guess guess g uess guess
- 71. ! there is no proof that even the best business model on paper will really work
- 73. “ there are no facts in the building... so get the hell out and talk to customers Steve Blank, entrepreneur & author ”
- 74. “ pivots are business model changes without crisis Steve Blank, entrepreneur & author ”
- 75. THANK YOU! BusinessModelGeneration.com AlexOsterwalder.com / @AlexOsterwalder BusinessModelAlchemist.com