Tips on how to take advantage of the 2017 marketing trends and affordable tools to drive engagement and demand.

1. NewTacticsforSelling
Next-GenTech
Business Success Symposium
Sponsored by
Luanne Tierney,
Managing Member Fivesky, Channel Marketing Advisor, Speaker

2. Capturing Marketing Trends
to impact your Business

3. Americans Check Their Phones 8 Billion Times a Day
We check our phones 1500 times a week
Average user spends 40 min a day on Facebook
Instagram users now share 95 million photos & videos per day
Instagram is used by 48% of brands -to grow to 70% by 2017
Facebook Stats | NPR
Impact of Technology

4. 37% US workforce
75% 2025
Millennials

5. CEOs
are changing too

6. 74%
of B2B buyers
conduct more
than half of their
research online
before talking to a
sales person.
5.4
people are now
involved in the
average B2B
buying decision.
75%
of B2B buyers
now use social
media to research
vendors.
90%
of decision
makers say they
never respond to
cold outreach.
74%
of buyers choose
the sales rep that
was FIRST to add
value and insight.
The Reality of the Modern Buyer

7. 76% MARKETERS
THINK MARKETING
HAS CHANGED
MORE in LAST 2 YEARS
THAN THE PAST 50 YEARS

9. • Interactive Content
• Influencer Marketing
• Mobile First Strategy
• Mobile Video
• Chatbots
• Short Lived Content
• Social Selling
• AI & Voice Marketing
8 Trends

10. 1#
Interactive Content
Get readers to actively participate
vs passively consume.
Quiz, polls, surveys, infographics,
brackets, contests.

11. 2#
Influencer Marketing:
Ad blocking on the rise
Provide product context and
expertise through an inspirational
person.

12. 3#
Mobile First Strategy
Mobile Video views – 6x faster than
desktop views
Deloitte: 34% people check their phone
in the middle of the night
More internet traffic coming from mobile
devices than desktops
2019, 80% of worlds internet traffic will
be video

13. Consumers Expect Content to Be in Video Format
25% of consumers will lose interest in your brand
if you don’t have a video explaining your product or service

14. Salespeople record short video
Take an existing video,
give to your sales team
Tip: Wistia, video voicemails, build deeper
connections
Salespeople & PR
Will Use More Personalized Video

15. Video is the new blogging...
Tip: Videolicious – Produce short videos,
complete with narration and music – in minutes,
using only your phone.
Aninmoto:

16. 4# DESIGN
MARKETING MATERIALS
FOR MOBILE DEVICES

17. Webinar: Security Basics
Protection from Within
Thursday, Sept 29, 2013
2:30 pm CEST
Register NOW
ABC Tech
Register now
Mobile Messages Are Different
ABC Tech
Desktop: Poor Mobile: Best

18. Headlines
Less Text
Large Fonts
Visuals
MAKE MESSAGES “MOBILE FRIENDLY”

19. 8.25 seconds
average attention
span
80% of people abandon
website in less than
5 seconds
55% of web views get
less than 15 secs of
attention
5 #
Short Lived
Content

20. 600 Million Users

21. Decision makers are getting younger,
engage on their platforms

23. Introduce Your Engineers

24. Emojis work

25. “Content Snacking Generation”

26. AND be personalized
Automation will help

27. Short Bursts of Content

28. Speaking of Snacking: Podcasts
• Audiences Grew 25% in 2017
• Try 5-10 min podcast from your engineers
• Topics from cloud, security, IOT

30. Your expectations have grown…
2020, 85% of customer experience
will take place without speaking to a human

31. Where could Chatbots help you today?

32. Pivot towards B2H (Business to Human)
By far, the most impactful technology innovation in the past five years has been
the rise of social media. It has leveled the field of marketing—making it more of
a meritocracy than a financial game.” Guy Kawasaki

33. 7# Social Selling-Company Wide
Raise your online brand engagement & sales
I
t
s
s
t
• Starts with you, scale to all employees
• Show them how to engage
• Serve them content
• Real results 90 Days

34. Build the brand of you

35. LinkedIn
• Professional photo
• Use 3 words in your headline; not your title
• Create a summary showing value you bring
• List skills your customers will want to hear
• Create Social Studio for your company:
• Consistent photo, profile help, content
• Assign “go-to expert” to help teams

36. Marketing News You Can Use
• Social Media Share
• Campaign Updates
• Global Press Coverage

37. It’s Easier Than You Think
To Build YOUR Brand & Engage Online
.
Share an on-topic
article – from a
trusted source,
from your
website, or
LinkedIn feed
Write an article
highlighting
your perspective
on one of the major
challenges in one
of the markets you
serve, & post it
into LinkedIn
Review & update your
LinkedIn summary,
current role description,
adding in new talking
points & achievements
respectively
Monthly
Quarterly
Weekly

38. 8# AI & Voice Technology will play a bigger role

39. IBM, “BIG DATA AND ANALYTICS” http://www.ibm.com/big-data/us/en/big-data-and-analytics/ IBM, “Big Data And Analytics” 2013
COMMUNICATION
SHIFT

40. Questions: Contact, luanne@fivesky.com
40
Social Selling, Channel Marketing,
Enablement & Marketing Program
Expertise
Innovative multi-channel marketing programs
We have a team of channel marketing experts & channel program managers
Contact: luanne@fivesky.com

41. THANKYOU!
Luanne@fivesky.com

42. Position your business for future