Luciano Lauri Pires

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Luciano Lauri is an experienced UX designer with a BA in Social Communication from Universidade de São Paulo (Brazil) and an MBA in Digital Marketing from FECAP. He started his career as a Graphic Designer in São Paulo designing ads, books and packaging for agencies and design studios. In 1996 he joined Hipermidia Digital, a pioneer digital agency in Brazil, where he got the chance to work for big clients (Natura, TetraPak, Unibanco, Sulamerica) as a webdesigner. His first experience working abroad happened through an exchange trainee program between Hipermidia and two digital agencies in New York: Razorfish and Attik Design. The opportunity of creating an online music store for one of...

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Luciano Lauri Pires

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Positive Design

Likes

Making data

The Elements of User Experience

The Elements Of User Experience

Elements of User Experience by Jesse James Garrett

Measuring willingness to pay with our new method separated adaptive dual response (SADR)

Threats to Internal and External Validity

3 Tips to Apply Product Discovery Today by Pearson Education PM

7 steps of product discovery

Lean Product Discovery

Songkick Product Discovery FOWA (Michelle You)

NYT Product Discovery Activity Guide

Collaboration Techniques that really work

Natural User Interface Workshop

The Customer Success Metrics That Matter

Designing for behaviour change

Consumer Search Behaviour - Gerald Murphy, Sandra McDill

UX Fast and Slow - Duas formas de pensar (e desenhar) produtos intuitivos

Marketing 4.0 by Hermawan Kartajaya

What drives Consumer behaviour on Social media?

10 facts about jobs in the future

Customer Obsession

Customer Obsession at Scale

BJ Fogg - The New Rules of Persuasion - Brussels 2009

Introduction to usability heuristics

The 10 Golden Usability Heuristics (Montreal Girl Geeks September 2014)

A 3 point perspective about CX, UX, and DX ecosystem

Leveraging CX / UX / UI to optimise brand experiences

How to Get Your CX and UX Teams Working Together

Design in Tech Report 2018

Em busca da experiência perfeita: aspectos cognitivos e emocionais do design digital