30. society (the authorities) has a right to use censorship and other legal measures to prevent, or punish after the event, ‘anti-societal’ publication
31. media should provide ‘a complete and objective view’ of society and the world, according to marxist-leninist principles
32.
33. the rights to relevant information, to answer back, to use the means of communication for interaction in small scale settings
34. favours multiplicity, smallness of scale, locality, deinstitutionalization, interchange of sender-receiver roles, interaction
35.
36. freedom of the media should be open to restriction according to economic priorities and development needs of society
37. media should give priority in their content to the national culture and language
38. media should give priority in news and information to links with other developing countries
39. journalists and other media workers have both responsibilities and freedoms in their information gathering and dissemination tasks
40.
41. Change agent: For the purpose of this study change agent is defined as a source which brings about positive or negative changes in society. Here is change defined as the transformation which is brought about in the people, their attitudes, beliefs and ideologies as a result of use or exposure to Media sources like television, radio, newspapers. This change could be in the social sphere, economical and political sphere, wherein media makes the people aware and keeps them informed on the goings on at local level, regional, national and even international levels, and also helping them in formulating opinions. The nature of this change could be defined as positive or negative when it hinders all round development and constructive growth in the attitudes of the users.
42. Health sector: For the purpose of this study health sector has been defined as the field which includes various issues the regarding the health of the society and citizens. For instance, female foeticide, AIDS, treatment of diseases etc. It also includes the interactions and communications between various members of society regarding the treatment to be adopted for the cure of diseases.
43. Area of work: For the purpose of this study, the economic sphere includes occupations of the respondents from the urban village, rural village, and semi-urban village, which comprise of basically agriculture in the rural village, agriculture, business and other professions at semi-urban village and business and other professions like, law, medical and teaching etc. at urban village. The role which media plays in terms of helping the respondents in their deriving more out of their profession/occupation by giving them new ideas, solutions. For instance, agricultural programmes shown on television, were watched by the farmers, so the way in which they utilize the information available in these programmes to improve their crop productivity, avail new facilities given by the government, get reasonably priced fertilizers, seeds etc. would affect their economic conditions. Similarly for the urban villages where most of the people involved in business and occupations, there business news and programmes etc. were watched and also read which suggested useful inputs. All this helped ultimately in improving the economic conditions and aspects related to the respondent’s economic development. Thus, all these factors have been broadly put together to comprise the economic sphere.
44. Cultural traditions: for the purpose of this study, cultural traditions included the religious beliefs and practices followed by the respondents. For instance, marriage practices, interpersonal relationships, celebration of festivals, rituals and other rights etc.
52. Communication from the bottom up, from villagers to administrations, from citizens to political leaders.
53.
54. The samples size was limited to only a hundred and five respondents, thirty five from each village, because of time constraints and also due to the distance that the researcher had to cover in order to get the questionnaires filled from each respondent personally.
55.
56. The study could be used as the basis to initiate bigger and comprehensive research to individually study the good and bad effects of media sources on the people.
57. The scope of media’s role in the development of the rural areas could be studied on a much broader level.
58. A detailed study could be conducted to find out the reasons behind the lack of infrastructure facilities in the rural areas which was a major problem in proportional dissemination of media sources. For instance since television was the most commonly used media source in the village, reason for inability of newspapers be a common and regular media source like television could be researched.