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Update: Web und Social Media Nutzung in Deutschland - Herbst 2010

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nur ein paar Zahlen aus Adplanner und ARD/ZDF Studie zusammengeklöppelt. UPDATE: Nun mit Augustzahlen des Adplanners

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Update: Web und Social Media Nutzung in Deutschland - Herbst 2010

  1. 1. Statistik 2010 Massenhafte Medien statt Massenmedien
  2. 2. Social Media 2010 2
  3. 3. Social Media 2010 3 Internet ist Alltag 100 98,4 89,9 14-19 81,9 20-29 68,9 30-39 40-49 50-59 60+ 28,2 Internetnutzung in % Quelle: ARD/ ZDF Onlinestudie 2010
  4. 4. Social Media 2010 4 Social Media auch ... Wikipedia 73 Video 34% mit eigenem 58 Profil! Soziale Netze (privat) Foto 39 Soziale Netze (beruflich) Blogs 19 7 7 Nutzer in % (Grundgesamtheit: Internetnutzer) Quelle: ARD/ ZDF Onlinestudie 2010
  5. 5. Social Media 2010 5 Social Media auch ... +10 Wikipedia 73 Video 34% mit eigenem 58 Profil! Soziale Netze (privat) +8 Foto 39 Soziale Netze (beruflich) +6 Blogs 19 +5 7 7 -6 Nutzer in % (Grundgesamtheit: Internetnutzer) Quelle: ARD/ ZDF Onlinestudie 2010 Vergleich zu 2009
  6. 6. Social Media 2010 6 ... vor allem bei jungen Menschen eigenes Profil! eigenes Profil! 95 85 85 95 Wikipedia 81 65 Video Soziale Netze (privat) Foto Soziale Netze (beruflich) 27 12 Blogs 28 6 14 5 20-29 14-19 Quelle: ARD/ ZDF Onlinestudie 2010
  7. 7. Social Media 2010 7 Wer ist wie groß? 16 Facebook Wer Kennt Wen SchuelerVZ StudiVZ meinVZ 6,2 4,6 4,2 3,5 5,1 MySpace Unique Visitors in Mio Quelle: doubleclick AdPlanner Mai 10 (Juni/Juli wg. WM-Verzerrung ausgelassen)
  8. 8. Social Media 2010 8 Wer ist wie groß? 16 +45% Facebook Wer Kennt Wen SchuelerVZ -9% -16,4% -7,9% StudiVZ meinVZ 6,2 4,6 4,2 3,5 5,1 MySpace +1,6% Unique Visitors in Mio Quelle: doubleclick AdPlanner Mai 10 Vergleich: Dez 09/ Mai 10
  9. 9. Social Media 2010 9 Nutzung von Communitys (Nutzer mit eigenem Profil) 45 42 täglich wöchentlich monatlich 9 4 seltener Nutzung in % Quelle: ARD/ ZDF Onlinestudie 2010
  10. 10. Social Media 2010 10 Nutzung bei jungen Menschen 59 54 36 40 täglich wöchentlich monatlich 6 4 seltener 20-29 1 14-19 Quelle: ARD/ ZDF Onlinestudie 2010
  11. 11. Social Media 2010 11 Was machen die Mitglieder in Communitys? 72 69 66 65 täglich/wöchentlich nie 11 17 13 Fanpages nutzen 11 Quiz und Spiele Informieren über Freunde Nachrichten an Freunde Quelle: ARD/ ZDF Onlinestudie 2010
  12. 12. Vielen Dank Wolfgang Lünenbürger-Reidenbach @luebue Blog http://haltungsturnen.de Lifestream http://luenenbuerger.de Twitter, MSN, GTalk, Skype, Facebook luebue achtung! GmbH Straßenbahnring 3 – 20251 Hamburg Telefon: +49 40 45 02 10-500 Telefax: +49 40 45 02 10-999 www.achtung.de
  13. 13. Wolfgang Lünenbürger-Reidenbach im Social Web Twitter http://twitter.com/luebue Facebook http://facebook.com/luebue Blog http://haltungsturnen.de Lifestream http://luenenbuerger.de Podcast http://brouhaha.de

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