Think Different for Future Competition

Think Different
in Innovation and Change for
Future Competition
A new operational protocol based on several XXI Century’s
Leadership and Management 2.0 and 3.0 methodologies

by Luigi Spiga
Business and Management Innovation Architect and Facilitator
Founding Chair SoL Italy – Milan
Advisor BRAIN - Geneve

March 1, 2013.

© Copyright 2012 - EXCELL - Tutti i diritti di riproduzione riservati

Before starting to innovate products, services, technologies, processes and marketing,
do we need to innovate THINKING, leadership, strategy, management and organization?


Albert Einstein

“The world we have
created in a
product of our
thoughts.
Problems cannot be
solved with the
same thinking that
created them”


INDEX
1. Do we need a good reason for Changing and Innovating,
because of investments and mental blocks ?

2. Don’t you find that the World where we live today is completely
different from that of only 25 years ago ?

3. Don’t you think it is time to reinventing Management after 100
years of Scientific Management, as MIX is doing ?

4. System Thinking and Theory U: two strong methodologies from
MIT and SoL for deep change and innovation.

5. Future Competition: an integral protocol of XXI century’s
Management based on System Thinking and Theory U.



Do we need a good reason for
Changing and Innovating, because of
investments and mental blocks ?


Normally we change most when we have a Burning Platform

Because we are afraid to leave our Confort Zone … But


Don’t you find that the World where we
live today is completely different from
that of only 25 years ago ?


“I think there are good reasons for suggesting that the
modern age has ended.
Today, many things indicate that we are going through
a transitional period, when it seems that something is
on the way out and something else is painfully being
born.
It is as if
something were crumbling, decaying, and exhausting
itself –
while something else, still indistinct, were rising from
the rubble.”
Vaclav Havel


World is Changing !

Seagram building – New York 1958
 Keep stability and order
 Less Complexity
 Rationality
 Emotional control
 Cartesian space
 Maximize efficiency
 Supply chain
 Tayloristic organization


World is Changing !

Museo Guggenheim - Bilbao – 1997
 Flying formes, but correlated
 Network
 Dinamism
 Emergent and transitory order
 Innovation and creativity
 Contamination
 Dinamic complexity
 Imprevedibility


World is Changing !

SHAREHOLDER Complementor

ENTERPRISE
Supplier Customer
1.0
POWER

Informative Power
Organizative Power EMPLOYEES
Competitor


World is Changing !

SHAREHOLDER

Complementor

ENTERPRISE
Supplier 2.0 Customer
EMPOWERMENT

Competitor EMPLOYEES
Governance of an
ECOSYSTEM


World is Changing !

WEB 2.0
HAS BROKEN

INFORMATIVE
ASIMETRY

BETWEEN
ENTERPRISE
AND CUSTOMERS


C.K. Prahalad - 3x3 KEY TRENDS

SOCIAL Consumer activism
Collaboration between people
Confusion personal and professional life

TECH Connettivity convergence of voice, data, video
Computing with ubiquitous access
Convergences of technologies and industries

GLOBAL Globalization of trade
Global access to resources
Global and open research


Peter Senge : The Necessary Revolution

INDUSTRIAL POST-INDUSTRIAL
ERA ERA
Fossil fuels energy Sole

Global Production food Local

Waste and waste materials No waste

Standardizzation variety Diversity

Maximize income Social well-being Relationships


Otto Sharmer – Society 4.0: The Matrix of Economic Evolution


Adam Kahane – How to address Challenges
Approach Approach Process
Type of complexity to low to high required for high
complexity complexity complexity
Dynamic complexity: Piece by piece System as a Systemic
Cause and effect are whole
distant
Social complexity: Experts and Stakeholders Partecipative
Actors have different Authorities
views and interests
Emerging complexity: Existing Emerging Creative
Disruptive patterns of practice practice
innovation and change

Management 2.0
Art of Hosting
Theory U
Change Lab

Systemic Process (Five Disciplines)


Partecipative Process (Dialogue, Art of Hosting)


Creative Process (Theory U, Design Thinking)


Eric Fromm

<< True freedom is not the
absence of structure –
letting people go off and
do whatever they want –

but rather a clear structure
that enables people to
work within established
boundaries in a
autonomous and creative
way >>



Don’t you think it is time to reinventing
Management after 100 years of
Scientific Management, as MIX is doing
?


Top Thinkers, like Peter Senge, Gary Hamel, C.K. Prahalad, Henry
Mintzberg, Otto Scharmer,have written a lot in the last 5 years about :
The new XXI century Management and Leadership
which are necessary in a new Society and Economy

Do you think the SUN is rising ?

The truth change, common thinking doesn’t !

TV Evolution

2000
1955

2010

1980


Management Evolution
B U D G E T

2001
Porter 1980
1960

2005
1980
2005


Management :
the technology
of human
accomplishment


MIX – Management Innovation Exchange

Six main moonshots of Manifesto MIX:

Mend the Soul
Unleash Capability
Foster Renewal
Expand Minds
Distribute Power
Seek Balance


From Hierarchic to Holarchic Enterprise (Networks)


From MACHINE-human being to HUMAN BEING-machine


From Power on to Power with (Collaboration)


From MONEY-intelligence to INTELLIGENCE-money


Two Management Paradigms



System Thinking and Theory U: two
strong methodologies from MIT and
SoL for deep change and innovation.


Yes, but …

This is our normal sight !

Why not !

Ther’are Opportunities we don’t see from our sight
Ther’are Problems we don’t see from our sight


Peter Senge - System Thinking

Events

Patterns

Systemic
Structure


0

-1

-2

-3


U Process: 1 Process, 5 Stages

1. Co-initiating: 5. Co-evolving:
uncover common intent embody the new in ecosystems
stop and listen to others and to that facilitate acting
what life calls you to do from the whole

2. Co-sensing: 4. Co-creating:
observe, observe, observe prototype the new
connect with people and places in living examples to explore
to sense the system from the whole the future by doing

3. Presencing:
connect to the source of inspiration and will
go to the place of silence and allow the inner knowing to emerge



Future Competition: an integral protocol
of XXI century’s Management based on
System Thinking and Theory U.


The 4+1 levels of Innovation (LS after G. Hamel)

Paradigm Theory U
Innovation System Thinking

Reinventing Management Model
Management innovation House of Innovation Model

Blue Ocean Strategy
Business Model Innovation Strategic Architecture

Design Thinking
Product-Service Innovation
Integrative Thinking

Operational and Process Innovation Lean Thinking
TQM - BPR

The four Levels of Responding to Change

Manifest
action 1. Reacting: quick fixes

Process,
structure 2. Redesigning: policies

Thinking 3. Reframing: values, beliefs

Source
of energy,
inspiration 4. Regenerating: sources of commitment and energy
and will


Future Competition System
System Protocol
Environment

Model
“To navigate life
Disciplines today, we definitely
need new maps.
Our old ones
confuse us
unendingly.
These new maps
are waiting for us.”

Margaret Wheatley

Process

5 Areas Strategy

Future Competition - Model

+ 200 Tools Scenarios
and Trends

WHERE?

Marketing
Thinking and Strategy and
and Societing
Leadership Innovation
HOW
WHY? WHAT?
OUTSIDE?

Management
and Organization

HOW
INSIDE?


Future Competition - Model + 200 Tools
Scenarios
and Trends
Society 4.0
The Necessary
Revolution
The New Age of
Theory U Innovation
World Changing
Starting Point

Strategy and
Thinking Marketing
Innovation
and Leadership and Societing

New Leadership Marketing 3.0
Paradigm No-Conventional
Blue Ocean Strategy Marketing
Spyral Dynamics
The 9 Disciplines
Business Model Generation Experience
of a Facilitator Design for Growth Economy
Fully Charged Innovators DNA The Future of
Competition

Ending Point

Management and
Organization

The Future of
System Thinking
Management
Reinventing Management
Re-Organize for
Resilience
Strategic Alignment Lean Thinking


Future Competition – Model: 3 levels of Change
Thinking Scenarios Strategy and Management and Marketing
and Leadership and Trends Innovation Organization and Societing

Business
Innovation
Management
Level of Change

Business
Evolution
Management

Business
Transformation
Management


Future Competition – Model: Working

+ 200 Tools Scenarios
and Trends

WHERE?

Marketing
Thinking and Strategy and
and Societing
Leadership Innovation
HOW
WHY? WHAT?
OUTSIDE?

Management
and Organization

HOW
INSIDE?


Future Competition – Model: Working
Scenarios
and Trends

+ 200 Tools

Strategy and
Thinking Marketing
Innovation
and Leadership and Societing

Management and
Organization


Disciplines – Thinking and Leadership


Disciplines – Scenarios and Trends


Disciplines – Strategy and Innovation


Disciplines – Management and Organization


Disciplines – Marketing and Societing


Future Competition - Process

1
Preliminary 7
Conext 6
Verifies Full Cycle Decisions
on On
Disciplines
Five Areas to Use

2
Map of
Starting
Point

4
3 Preliminary 5
Constraints Cycle on Decisions on
and Three Areas Change Level
Opportunities

Strategy

EDITOR
RESEARCH Book
Validation

ESPERTS
ENTERPRISES
Team
Consulting

PEOPLE
UNIVERSITIES Coaching
Education


Italy

Thanks for Your Attention
Luigi Spiga
Business and Management Innovation Architect and Facilitator
Founding Chair in SoL Italy – Milan
luigi.spiga@solitaly.org
Advisor in BRAIN – Geneve
luigi.spiga@brain-consultancy.com

Skipe: luigi.spiga
Follow me on Twitter: @luigispiga


Think Different for Future Competition

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