Presentation about the use of YouTube for the education of healthcare professionals. Presented in the 1st International Conference on Medical Education Informatics – MEI 2012 Recommended reading: Konstantinidis S, Fernandez-Luque L, Bamidis P, Karlsen R. The role of taxonomies in social media and the semantic web for health education. A study of SNOMED CT terms in YouTube health video tags. Methods Inf Med. 2013;52(2):168-79. https://www.ncbi.nlm.nih.gov/pubmed/23450378

1. YouTube and Medical Education
Luis Fernandez Luque
eHealth Researcher
@luisluque
luis.luque@norut.no
Norut Tromsø (Norway)
6th April, 2012

2. Online videos are cool!

3. Health and YouTube

4. Health and YouTube

5. YouTube – Medical Education
• Patient stories, study cases
• Anatomy lessons (live and autopsy)
• Surgery (robotic, laparoscopy)
• Procedures
• 3D Animations
• Quizzes (interactive videos)
• Live surgery
• Videos in research papers
• Medical imaging (ultrasound, ECG, etc.)
• Etc.

6. Good quality
• Quality of the content
• Quality of the video
(audio, video)
• Textual information:
tags, tittle, description
• Learning outcomes
• Content provider
• Target audience
• Captioning-subtitles
(accessibility)

7. Enriching the videos
Anotations

8. Interactive videos
Choose options

9. YouTube Ads for recruitment
Public Health Ads

10. 3D Videos

11. Viral campaigns

12. YouTube and Health
Some of the challenges

13. YouTube recommendations
YouTube recommends
videos on vaginal plastic
surgery

14. It is a public room

15. Unhealthy YouTube

16. YouTube and Health
Research

17. Information Retrieval
• Developing new algorithms to find relevant
videos

18. Information Retrieval
• New portals that integrate trusted videos with
semantic information
Medical Ontology - SNOMED

19. Quality of Medical Videos

20. Interventions

21. Conclusions
• There are many good videos, but they are not
easy to find.
• Lack of studies on how to integrate online videos
in health education.
• Openness has also problems: comments,
voyeurs, etc.
• Informatics can play a major role: vertical portals,
integration with other platforms (pubmed,
facebook, etc.)

22. @luisluque
Thank you! luis.luque@norut.no
http//imiasocialmedia.wordpress.com
• Reading list and papers
– http://www.mendeley.com/groups/2069473/youtube-and-health
• Medical educational playing list
– http://www.youtube.com/playlist?list=PL19B04CA8352FF044
– http://www.youtube.com/user/luisfernandezluque