The subject line is almost as crucial as the content of your email. Know the latest statistics and studies increase your email open rate.

1. 7 Advice That You Must Listen
Before Embarking On Email
Subject Line

2. Email Subject Line
• Your subject line is the first impression you have on the recipient.
• A good subject line can dramatically increase the likelihood that your
email will be opened.
• On the other hand, a boring subject line can dramatically decrease
your email open rate as it implies to the readers that your email is not
worth opening.
• Statistics points to the fact that the email subject line impact the
email open rate. As per the data, 33% of the email recipients open the
email based on the subject line alone.

3. 1. Keep Subject Line Short and Simple
• Having a short subject line can have many advantages. And the most
important one is that it increases the chances of it being read, which
in turn increases the chances of your email being read.
• You might need to sit and brainstorm to come with the few words
that best explain your email, but trust me, its worth the time and
effort.
• Try to keep the subject within 50 characters.

4. 2. Don’t be a robot
• People might not come to you with their queries about your product
or with suggestions if you use noreply@company.com
• Its just like when you call a company and can’t get a hold of an actual
person. It’s frustrating, isn’t it?
• Use personalization tokens in the subject to catch their eye. Let’s face
it, everyone loves the sound of their own name. Adding recipient
names adds a feeling of rapport.

5. 3. Be as accurate as possible
• If you have good content then show it off in the subject line. Adding
some important details can make the same email look like it’s a lot
more important.
• How will your viewer benefit from your email? Make it clear. For
example, “Increase your open rates by 50% today” is more appealing
than “How to increase open rates.”
• Minimize the boring details wherever possible. It’s a waste of your
precious words. For example, if you’re sending an order confirmation,
doesn’t “Your order is being processed” look better than “Order
#9435893458358 is being processed?”

6. 4. Know your customers
• You must have gotten your email list a certain way, use whatever
information you can in your emails.
• Use information from the actions your customer has already
taken. What forms have they filled out? What industry are they
in? Target your audience in this way.
• another personalization tactic that works is to tailor subject lines to
their location.
• Livingsocial and Groupon do a great job of this. Location-specific
offers or news will surely increase your open rates.

7. 5. Don’t overemphasize
• Do not overuse capitalization. In fact, only capitalize your letters
following grammar rules.
• Saying “OPEN NOW AND RECEIVE A FREE TRIAL” isn’t going to get you
an email open... It’ll actually do the opposite.
• Even if you have the most dazzling rolodex around, if your emails
aren’t getting opened, they’re not getting seen.
• You have awesome content to share, you just have to prove it in your
subject line.

8. 6. Focus on your quality
• Do not try to get your email opened by making false promises. This
will irk your audience and probably get you on the
dreaded unsubscribe list.
• Speaking of making promises, if your visitor has downloaded an offer
and you’re delivering it via email, it’s a great idea to use a subject line
that says something like, “your new ebook inside!” or “your guide
awaits!”.
• This works better than a simple “thank you” in the subject line; it
makes it clear that something is waiting inside the email, just for
them.

9. 7. Be urgent and on time
• They will give your product real consideration if you give them a
deadline to think about it. Make them feel like they might lose
something worth their time.
• At the same time, don’t push it. You might end up sounding
desperate.
• Sending an email at the right time with the right subject line… genius!
• Sending an email at 4:45PM about a happy hour special when most
people are about to leave work is a prime example.

10. Useful Links
Hybrid Email Marketing Solution
https://easysendy.com/
EasySendy Pro Features
https://easysendy.com/features/
EasySendy Pro Pricing
https://easysendy.com/pricing/