Know how Ecommerce and email marketing go hand in hand using the new hybrid email marketing solutions. You will know the required statistics and advantages of hybrid email marketing and how EasySendy Pro helps with it.

1. Understand Ecommerce
Email Marketing With
Hybrid Emails

2. How Ecommerce websites are
using Email marketing?
• The main objective of email marketing is to
build relationships.
• E-commerce companies create better
promotions that sell more product.
• Nurture subscribers better, which will lead
to more long term sales.
• Segment database more effectively, which
(once again) generate more sales.

3. The statistics you need to know
Before going into the numbers of the ecommerce industry,
lets know about the average data so that you can compare
the numbers well.
• Open rate: 22.87% (2013: 21.47%) ,Click-through rate:
3.26% (3.16%) Unsubscription rate: 0.53% (0.47%).
• According to the Email engagement rates for small and
medium size business from MailChimp, the email open
rate for ecommerce category is 16.82%.
• Its click through rate is 3.77%.
• For more datail about these numbers, visit :
http://www.smartinsights.com/email-marketing/email-
communications-strategy/statistics-sources-for-email-
marketing/

4. Some interesting numbers to get you
going
• There are 72 Billion people who shop online on
86 different countries.
• It was found that over the past four years
online retailers have quadrupled the rate of
customers acquired through email to nearly
7%.
• They have also found out that the average
Customer Lifetime Value (CLV) lasts longer for
those who came through social media.

5. Advantages of using Hybrid
Email Marketing Solution
Improved Email Open Rate
• Email infrastructure plays a great role when it comes to high
email delivery and open rate.
• Correct incorporation and implementation of technology
improves email inbox deliverability and open rate as well.
Automates Email List Segmentation
• Hybrid email marketing solution enables email marketer to
automatically generate a new segment inside the existing email
list.
• This helps them to predefine the email list segmentation based
on different conditions and in future they can use this
segmentation to send email campaigns to different categories
based on the customer’s interest in a particular product.

6. Cut Down Email Marketing Budget
• Hybrid email marketing solution is great for small
and medium business. The use of most efficient
and suitable relay servers out of numerous
SMTPs, serves at their best thereby increasing
your mail deliverability rate to a large extent and
thus improving the overall ROI for your email
marketing campaign.

7. Hybrid Email Marketing with
EasySendy Pro
• Hybrid Email Marketing is a solution where the marketer gets to send
the email campaigns through many SMTP relay channels at the same
time. These channels can be SMTP relay servers like Amazon SES,
Mandrill, SparkPost, etc.
• EasySendy Pro Connects with Amazon SES, Mandrill, SendGrid,
Sparkpost, Leadersend, Elasticemail and MailGun. Visit
https://easysendy.com for more.
• With EasySendy Pro you can split test email deliveries across the relay
servers and check reports, track email clicks, opens of each email
campaign.

8. How EasySendy Pro helps
Ecommerce business
• Ecommerce companies generally need to send a vast variety of
emails, like promotional, transactional etc.
• Sometimes a particular SMTP relay server is very efficient in a
particular type of emails and some aren’t so good.
• For example, SparkPost is very efficient in sending transactional
emails.
• EasySendy Pro helps you connect to many such deliver servers
and hence increases your email deliverabilty.
• With EasySendy Pro you can split and test email deliveries across
the relay servers and check reports, track email clicks, opens of
each email campaign.

9. How EasySendy Pro helps
Ecommerce websites.
• EasySendy Pro is already helping out sites like ApexDuo, Comedy
Coupons, Netway Enterprises, Inc., zapyle, Wedding Nook,
Monkey Sports.
• It also has smart autoresponder and advanced email list
segmentation based on subscriber interactions with email
campaign. This helps sending highly targeted emails.
• Other features include webforms for email capture, custom
subscriber pages, email template editor, custom fields, tracking
domain setup, auto bounce and complaint handling setup,
RSS/JSON feed emails, API, Google Analytics and WordPress,
Zapier integration.

10. Useful Links
EasySendy Pro Website
https://easysendy.com/
EasySendy Pro Features
https://easysendy.com/features/
The concept of Micro-Deliverability in Email Marketing
https://easysendy.com/blog/the-concept-of-micro-deliverability-in-
email-marketing/
Advantages of using Hybrid Email Marketing Service
https://easysendy.com/blog/advantages-of-using-hybrid-email-
marketing-service/
Optimize Email Marketing Budget with EasySendy Pro
https://easysendy.com/blog/optimize-email-marketing-budget-with-
easysendy-pro/