1. Reaching the magical 1st position - Why should I NOT make the best marketing website ever? Search result list positions are easy to aim to but hard to reach - You need to optimize your page and know your competition well. Everyone thinks they know who their competitors are - but do they? By analysing hundreds of search result pages you may be surprised to find Wikipedia or YouTube as one of your biggest competition - just a small part of the information provided by our automated competiton and market research software. Automated things are great - why not jump in and take a look how it works? 2. Conversion rate - what is it and why I need it so badly? Do you try to sell something (vacuum cleaners, candy, innovative and nerdy gadget) online? Then you probably know that you need customers, not visitors - the latter are neat, but you provide products for money, remember? But customers are made from visitors and the percent of visitors made customers is called conversion rate - a percent number which is easy to measure but hard to improve - you must know exactly where and what to improve to move forward. In this session with the support of our online tools we go through these steps - from having a lot of visitors to having a lot of customers. 3. What is SEO and probably why shouldn’t I bother with it (yet)? SEO became a buzzword not so long ago and provides an easy way to burn time and money in hope of expanding the business. But does it worth it? Technical audit is also an important but often forgotten part of the process. If your website is poorly maintained the most relevant content can be exiled to the second page of the search results. But what is “poorly maintained” and how can we measure it? If you come in we will guide you from the swamp of spaghetti code to the developers valhalla without having to look at the code actually!

1. Online market and
competitor research
Webb & Flow Startup Studio
Csongor Keller & Levente Vu Nam
Startup Safary 2016
+36-30-9256635
csongor.keller@webbandflow.co.uk
levente.vu.nam@webbandflow.co.uk

2. Webb & Flow
Online marketing analysis tools
14 products from MVP to software available to purchase
Hungary, UK (Singapore, USA)
Self-funded, help from venture capitals and business angels
Crew - 6 + 10 persons
Cohesive, hard-working, professional team

3. Basic questions about online presence
● How much money can I generate with my product or service?
● What should I do for a leader position?
● ROI: What income can I have, with what investment?

4. Competitor’s strengths and weaknesses
● Approximately which percent of the market belongs to my competitor?
● In my industry, how is the online market distributed?
● What is the exact way and strategy to get ahead of my competitor?

5. Market and competitor information
● How reliable are their administrator and hosting technology?
● What technology and portal engine they use?
● How qualified are their developers?
● Do they pay attention to avoid online faults?
● What do they publishing and how often?
● How much visitors they have approximately?
● What keywords they have TOP positions for?
● Which keywords generate them the most visitors?
● What allies do they have on the internet?
● What quality their content is?
● What are the most popular searches among users? What are their search
volumens?
● Which topics have high search volumens with low competition?

6. Getting know the competitors and the
market

8. Uptime, és DownLoad Time

20. Who are my competitors on the internet?
The ones, who
● hosting a website offering
● hosting a webshop offering
● presents or propagates in any written, image or other form
my products or services.
Not the largest industry performer!
Not the store next door!

22. Getting known my own users

23. Why is user analyitics useful?
Ha ismered a felhasználóidat jobban megérted a piacod

24. What is user segmentation being used for?

25. Online market and competitor research
methodology
http://hu.go2top3.com

26. Steps of the methodology
1. Collect all possible keywords
2. Get keyword data (search volumen, TOP positions, wAudito Rank)
3. Choose keywords for short-, mid- and longterm
4. For the chosen priority keywords:
a. research market
b. check content for TOP urls
c. analyse strength and weaknesses of competitors
d. define goals
e. set up tasklist
f. work out strategy to reach the goals
g. set up daily, weekly and monthly tasks
5. Measure and compare to original goals regularly

27. Collecting keywords

28. SpyMoz keyword research
● search volumen
● Google TOP positions
● number of competitors
● KEI
● CPC
● TOP1, TOP3, TOP10
○ wAudito rank
○ Moz DA
○ Moz PA
○ Alexa

29. Choosing keyword goals
● highest possible search volume
● lowest competition
● weakest competitors in TOP10 list
Market niche research

30. Market research
● which search result positions competitor domains have and for what
keywords? (SpyMoz)
● what quality the competitor domains have? (wAudito rank)
● what are the content of TOP results? (ContKing Content Analysis)
● about the competitors:
○ what is their quality?
○ how often they publish?
○ what do they publishing about?
○ how much do they publishing and what quality it has?
○ how much and how strong online allies they have?

31. Defining goals
Must define the following for the given day and chosen keywords:
● server response time and uptime percent
● developer quality
● hosting quality
● content quality
● quantity of content to write
● how often and what about should be content written
● what quality and quantity in terms of content needed
● how much backup/support is needed

32. Setting up shortage list
● What do we need but don’t have yet?
● What could be replaced by proficiency in other areas?

33. Daily, weekly and monthly tasks
Must define daily, weekly and monthly goals for all contributors in the project.
Continous measurement and feedback!
This is the key to the success.

35. Online market and competitor research
Thank you for your
cooperation!
Webb & Flow Startup Studio
Krisztian Lukacs
Startup Safary 2016
+36-30-9256635
krisztian.lukacs@webbandflow.co.uk