The Rise of Mobile PPC
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Mobile ad spend will account for 51% of digital spend in 2016. Do you have your mobile strategy in place? I discuss best practices for mobile PPC accounts and best practices for mobile landing pages.
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The Rise of Mobile PPC
- 2. Full Service Digital Marketing Agency Pay Per Click Content Marketing Info Graphics Motion Graphics SEO Lead Quality PPC Focus
- 18. No Flash!
- 19. No Flash! Responsive Design Lightweight, Load Quickly Visual More than Textual Hovering Phone Bar Mobile Form Tricks
Editor's Notes
- The Rise of Mobile PPC.
- Ubiquitous connectivity is allowing us to use our mobile devices more and more in different locations.
- The percentage of digital ad spend is moving quickly towards mobile devices with 51% of spend in 2016!
- Take your mobile PPC strategy out of the 80s.
- So what are mobile PPC best practices?
- Create mobile preferred ads
- Use mobile bid adjustments
- Use mobile ad extensions
- Create call only campaigns and only pay for calls, never for clicks.
- Make sure your mobile ad formatting fits the most important information in the first two lines: the headline and description line 1.
- What are mobile PPC landing page best practices?
- Use responsive design
- Make sure the page is lightweight and loads quickly.
- Make the page visual more than textual
- Use a hovering phone bar so the number is constantly visible.
- Minimize the number of fields, use dropdown inputs rather than text inputs, and use numeric keyboards wherever possible.
- Don’t use flash.