You have your Google Analytics account set up, the code is on your website, so now what? Take a look at the basic reporting functions within your GA account to understand your users and begin utilizing that data!
67. GA Tune Up - Bounces
Is your Bounce Rate > 20% and less
than 90%?
Audience > Overview
If yes, something might be set up wrong!
68. GA Tune Up – Self-Referred
Do you see sessions from your
domain/subdomains? This can indicate
a problem.
Acquisition > Referrers
If yes, something might be set up wrong!
69. GA Tune Up – Content Check
Do you see sessions from your
domain/subdomains? This can indicate
a problem.
Acquisition > All Pages
70. GA Tune Up – Content Check
Acquisition > All Pages
74. Site Migration or Redesign Check
• Did your Organic Traffic Drop?
• Some pages might be hidden from Google!
• Are many users getting error pages?
• Look at Behavior > All Pages by Title, search “Page not Found” (or
whatever your error page is called).
• Is your New Site Faster or Slower?
• Check site speed in Behavior > Site Speed report, compare before
and after dates.
•My Favs