AI assistants are conquering the hardware in your pocket, your car or home. They are going to be with you 24-7. The AIs we are most familiar with currently are applications of voice search: Google Assistant, Siri, Alexa, Cortana. Together we'll explore the implications these assistants are going to have on search marketing. We will uncover the effects voice search has on search marketing today; we will look into opportunities you should tackle in the short and medium term, and last but not least, we’ll look at future scenarios you should prepare for.
2. Founded 2009
130+ Employees
More than 100 swiss and international
brands
PPC, SEO, Programmatic, Social,
Digital Analytics, Creatives, Software
Engineering
IAB Switzerland: Digital Marketing
Agency of the Year 2017
3. MA in Sociology at University of Zürich
& Webrepublican No. 4
Since 2015 Director of a team of
50+ PPC experts
External lecturer University of Zürich
Chess, football, swimming, BBQ
@lupmac
https://www.linkedin.com/in/lars-neumann-98963761
webrepublic.com
30. • Language recognition (switching from german
to english within a sentence)
• Names (try Porsche, Yves Saint Laurent)
• Accents (swiss german vs. german)
• Slang (sup!?)
Still some challenges
40. • Identify voice queries in your search term reports
(where, what, show me, look for, order, …) with more
than 4 words
• Optimize for Featured Snippets
• Have structured data ready (product feeds, location
data, etc. ) and get comfortable with APIs
• Learn about conversation design (think: no screens!)
What you should do now