How well did leWeb go? More then 70.000 articles? What is important? See more then pure numbers?
1) Which Story is important?
2) Did Karl Lagerfeld create an impact?
3) How are articles spreading?
4) and many more metrics.
1. We
know
what
is
important.
We
know
who
is
important.
Worldwide.
Facebook
N
Online
News
Blog
wi2er
Video
Fisheye
Analy5cs
TV
Print
LeWeb
’11
–
7th
to
9th
Dec.
Images
Event’s
coverage
&
highlights
Forum
We
make
sense
out
of
media
1
2. “leWeb”
in
Numbers
overall
Men5ons,
Impact,
Media
shares,
etc.
The biggest leWeb ever
LeWeb
Created the biggest news
Absolute
Spash ever.
Total
Number
of
ar5cles
75,880
Editorial
Marke5ng
$4,447,404
Value
Twi2er
72,541
Level of mentions over time
News
1,290
Blogs
1,366
Images
152
Facebook
304
Videos
228
5th
Dec.
–
12th
Dec.
2
3. Coverage
trends
over
5me
Men5ons,
SMI
&
Reach
Reach over time
But what does this all mean?
Fisheye Analytics does not only measure
pure NUMBERS of articles. We analyze
the REACH of each publication as
well as the SOCIAL IMPACT
(SMI) of each article. SMI over time
The buzz that has been created by LeWeb clearly appears on these Media Graph charts. LeWeb had its higher
number of mentions on its 1st day (7th Dec). Besides that, trends by reach and by Social media impact are
consistent with each other: the peak of reach/impact is on the 2nd day of the event (8th Dec), with high scores on
the 7th and 9th as well.
5th
Dec.
–
12th
Dec.
3
4. Top
Stories
Clicks
and
Shareing
of
Stories
Uber
got
32
Million
Evernote
$18
Million
a
Year
Social
networking's
salad
days
3%
Apple
4%
1%
How
much
content
is
for
are
ending
2%
Facebook
new
plugin
real
in
70.000
ar[cles?
Spo[fy
on
Android
3%
Marissa
Mayer
over
Jobs
5%
Flipboard
on
iPhone
Which
story
created
the
5%
3%
most
tweets
likes,
shares,
Europe
has
more
Start
Ups
LeWeb
buzzes
etc...?
1%
2%
Google's
Schmidt
10%
It
was
the
story
on
Instagram
launching
on
Android
which
excited
the
most.
7
of
the
top
30
ar[cles
talked
about
it.
The
stories
got
more
than
60%
of
the
Instagram
on
Android
engagement
of
the
top
61%
30
ar[cles.
5th
Dec.
–
12th
Dec.
4
5. Karl
Lagerfeld
–
no
inspira5on
Karl
did
not
inspire
too
much.
During
Karl's
and
Loic's
talk
there
were
over
2.000
tweets
–
but
aberwards
no
one
picked
up
his
ideas.
Only
80
news
ar[cles
and
86
blogs
discussed
Karl.
But
even
those
created
not
a
high
level
of
sharing
or
clicking.
Screenshot
from
LeWeb
webpage:
www.leweb.net
6. Top
Ar5cles
by
Clicks
&
Shares
Time:
Instagram
Says
It’s
Working
On
Android
App
Cnet:
Social
networking's
salad
days
are
ending,
TC:
Watch
Your
Back
Pandora,
Spo[fy
Launches
Spo[fy
Cnet:
Flipboard
launches
iPhone
app
Apple
Engadget:
Spo[fy
Radio
feature
turns
into
an
app,
offers
NY
Times:
Despite
Economic
Slump,
Europe
Gets
More
Cnet:
Flipboard
launches
iPhone
app
Clicks
Okezone:
Instagram
Segera
Bergabung
di
Android
Shares
The
Next
Web:
Instagram
hits
15m
users,
and
has
2
G1:
Branca
de
Neve
'namora'
marca
da
Apple
em
feira
na
Gizmodo:
So
What's
Taking
Instagram
So
Long
to
Hit
Telerama:
Aller
à
LeWeb,
et
revenir
The
Next
Web:
Flipboard
bites
the
dust
aber
its
iPhone
NY
Times:
Bits
Blog:
Despite
Economic
Slump,
Europe
Ecrans:
LeWeb'11,
ce
pays
où
la
crise
n'existe
pas
The
Next
Web:
Flipboard
tablet
downloads
top
4.5
The
Next
Web:
Spo[fy
compe[tor
Deezer
to
begin
roll-‐
0
200
400
600
800
1000
1200
1400
Social Media Impact
5th
Dec.
–
12th
Dec.
6
7. Media
Types
used
Media
shares
and
trend
over
5me
Share of Media–Trend over time
Twitter was clearly leading
The main discussions in
leWeb.
Share of Media–By Mentions
Twitter was by far the most used to Media Type. The highest number of mentions was on the
1st day of LeWeb.
5th
Dec.
–
12th
Dec.
7
8. Top
3
headlines
By
Men5ons
and
SMI
Top 3 by headlines – Mentions
Mentions is the number of times the title of the article was re-used (copied) by other articles.
Top 3 headlines – SMI
Social Media Impact (SMI) measures reactions across all sharing channels (such as Facebook Likes and Comments,
Comments on News and Blogs, Tweets of the article, Shares on Google Buzz, etc.)
5th
Dec.
–
12th
Dec.
8
9. Country
Split
of
coverage
Number
of
Men5ons
vs.
SMI
Country Split – By number of Mentions
The main two countries from where LeWeb created coverage were the US followed by
France. Also mentions from Canada, Germany, UK and Switzerland had been high
(around 1,500 publications/sources over the past 7 days).
5th
Dec.
–
12th
Dec.
9
10. Fisheye
Analy5cs
–
more
than
Numbers
Fisheye
Analy5cs
makes
sense
out
of
the
media.
We
see
how
ar[cles
are
spreading
–
worldwide
in
more
then
70
languages.
• Who is important? No
Name
?
• What are they talking?
• When should I care?
• Is my media strategy working?
• Who is my ambassador? No
Name
• What is my share of voice?
• How do I compare with others?
• Am I heard?
We connect traditional and social media to convert online
conversations into YOUR Insights.
10
11. Our
Clients
Our standard tool set of Media Graph and Media Lens are mostly used in PR / Marketing context.
Our
Press
New Metric like Social Media Impact, Reach or EMV has excited more then once the press.
11
12. Thank
You
Lutz.Finger@fisheyeanalytics.com
@fisheyeanalytic
We
make
sense
out
of
media
12