2. Alterface Projects HQ
R&D, Design
Belgium, Europe
Alterface Projects China
Beijing
Alterface Projects
USA
14 years of expertise
5 continents
95 installations
55 millions players (and counting)
3. INTERACTIVE DARK RIDES
Since 2009, Alterface installed not less than 22 interactive dark
rides across the world – Turnkey or technology provider
Experience on interactivity, media, 3D, animatronics integrated to
dark rides
Experience with IP owners including Warner Bros., Fox, Dc
Comics, Marvel, EA Games, LEGO, Cartoon Network,
Capcom…
Large scale, or small sized footprints
9. 2013
• 11 years of losses
• Highly diluted founders
• Consultants all over the place
• Managing for Board Meetings to Board Meetings..
• CEO fired
• “Chapter 11”
10. Today
• Market Leader
• Order book full until 2018
• Growth of almost 50% p.a.
• Bank Positive
• Independent
• Profitable
11. Charles…
« Evolution acts only by taking
advantage of slight successive
variations; she can never take
a great and sudden leap, but
must advance by short and
sure, though slow steps. »
(Theory of Evolution)
12. .. And sheldon
« There is a fineline
between wrong and
visionary, unfortunately
you need to be a
visionary to see it »
Sheldon C. (The Big Bang
Theory)
14. Three things I’ve learned
• Resilience & Patience
• « Better alone than in bad company »
• Don’t be über-innovative !
15. Other things we have done
• Build our « eco » system
• Use our partners efficiently
• Remain small and flexible
• Cherish our staff
16. What is next for Alterface ?
• Get as local as possible
• Be selective on the projects we take
• Build the company by making your people
shine out !