Lean & UX are great bedfellows. In this talk, given at GROWtalks Montreal & Toronto in Feb 2013, Kate talks about why, and also, why you should NEVER use the term UX/UI again.

1. Lean + UX =
Awesome
Using UX & lean
approaches to +
make epic
progress
FEBRUARY 2013

2. TWEET!
Kate Rutter, Co-Founder & Principal
@katerutter
@luxrco
LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO

3. so...
I have a
product. How do I
know it
LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO
doesn’t suck?

4. ne ed
we eat
a gr
UX
LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO

5. it’s all
about
the
UI
LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO

6. UX ! UI
LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO

7. Product
LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO

8. UI
LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO

9. UX = mmmmmm
LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO

10. UX =
• a mindset
• focused on delivering value
• inspires the right kinds of ideas
• guides decisions
LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO

11. cold-sweat questions
use this? Why
will care will the
Who
? y
an it do
What c le will
that peop
ay for? ur es
p
fe at
at st
h o
W m
How does
everything
e
ar ortan t?
fit together?
im p
LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO

12. cold-sweat questions
use this? Why
will care will the
Who
? y
an it do
What c le will
that peop
ay for? ur es
p
fe at
at st
h o
W m
How does
everything
e
ar ortan t?
fit together?
im p
LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO

13. with a bit of tweaking...
Who is it for?
Why does it matter
to them?
What can they do that
they couldnʼt do before?
What features do they
need to do that?
How do those features
fit together?
LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO

14. UX = start points
Who is it for? users
Why does it matter
to them?
needs &
goals
What can they do that
they couldnʼt do before? uses
What features do they features
need to do that?
How do those features product,
fit together? brand &
voice
LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO

15. dang. That’s a lot of stuff.
LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO

16. UX = a simple stack
Who is it for? users
Why does it matter
to them?
needs &
goals
What can they do that
they couldnʼt do before? uses
What features do they features
need to do that?
How do those features product,
fit together? brand &
voice
LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO

17. UX = a simple stack
users Users
I need...
needs & Needs I want...
My goal is...
goals
Mary can...
uses Uses
features Features
product,
brand & Product
voice
LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO

18. UX = a simple stack
users Users
I need...
needs & Needs I want...
My goal is...
goals Vision &
values
Mary can...
uses Uses
features Features
UI goes
sketches, here
product, prototypes,
brand &
pixels
Product
voice
LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO

19. UX = a simple stack
Users
I need...
Needs I want...
My goal is...
Vision &
values
Mary can...
Uses
Features
sketches,
prototypes,
pixels
Product
LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO

20. UX + Lean = <3 BUILD
Customer Users LEARN
MEASURE
development I need...
or...user research Needs I want...
My goal is...
Vision &
values
Sketches & Mary can...
prototypes Uses
before UI. Before code.
Features
Experiments, sketches,
MVPs, Metrics prototypes,
pixels
and...usability testing
Product
LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO

21. UX = a clear story
users
needs &
goals
uses
features
product,
brand &
voice
LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO

22. UX = a clear story
users
{ name user type
Meet ________, a ___________.
needs &
goals { Name need
______ needs to ________
(or goal)
_______________.
uses { product
use #1
name
With _________, _______ can
_________ and ___________,
use #2
features
{ using these features: ________
feature #2
and __________
feature #1
product,
brand & { attribute #1
in a way thatʼs __________,
voice __________, and __________.
attribute #2 attribute #3
LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO

23. UX = a clear story
Meet Erika, a socially engaged college student.
Erika needs to feel closely connected with
friends near and far, every day.
With Facebook, Erika can share her latest
thoughts and see what her many friends are up to,
using status updates on her “wall”, messages,
comments and “likes”
in a way thatʼs universal, clean, consistent,
and fast.
LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO

24. UX = a clear story
Meet Bob, a new startup entrepreneur.
Bob needs to feel confident that his product
design decisions really serve his customers.
With LUXr-in-a-box, Bob can learn to interview
customers and validate his assumptions,
using hands-on materials and online
video coaching
in a way thatʼs simple to complete, warm &
engaging, and fun.
LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO

25. UX Design Mindset
! starts
• Ask important questions.
• How confident are you in
your answers?
! stack • Identifies gaps.
• Use it to stay focused.
! story
• Tells the story so your team
can rally to it.
• Use it to decide what “good” is.
LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO

26. Get ready for roll-on
LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO

27. Go be awesome.
LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO

28. LUXr makes products that coach early-stage
entrepreneurs on effective practices to deliver products
that customers want, need and love to buy.
LUXr.co
3435 Cesar Chavez, San Francisco, CA • 94110
The Juhl, 353 E. Bonneville Ave., Las Vegas, NV • 89101
info@luxr.co • http://luxr.co • twitter: @luxrco • www.facebook.com/LUXrInc
images
• Ed Lea: http://design.org/blog/difference-between-ux-and-ui-subtleties-explained-cereal
• http://blog.westendmotorsports.com/2012/04/19/50-safety-tips-and-riding-pointers/
• http://www.flickr.com/photos/pompien/6160278603/
• http://e621.net/post/show/56643/clouds-equine-feral-hair-horn-horse-male-open_mout
LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO