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Identity Management in Social Media

Presented by: Laura Visconti
October 24, 2013
Who am I?
What am I?
How could I
have been?
Tribes, clans, and lineage

“Family Written in Kids Letters” - Image courtesy of Stuart Miles
at FreeDigitalPhotos.net

Locations
Clothing/costumes

Locations
“Eilean Donan Castle, Highland Scotland” - Image courtesy of Vichaya Kiatying Angsulee
at FreeDigitalPhotos.net
Religious
Affiliations

Uniforms

Governments –
monuments & art
Languages
Image courtesy: grietgriet at
freedigitalphotos.net
As
children
Social
activist
groups

As
parents

Arts &

Through
ethnicity

entertainment

Sports
teams

Religion
Political
parties

World History for Us All: Theme Five
“Awareness of our identity is
important because it helps us make
our way through the world. Knowing
who we are helps us know what we
need to do, what is expected of us, and
how others will react to us. It is
intimately associated with our sense of
well-being and self-respect.”
World History for Us All is a project of San Diego State University in cooperation with the National Center for History
in the Schools at UCLA
The information age is
bombarding us with facts,
figures, trivia, and more at an
unprecedented rate.
(King, 2011)
With the
advent of the
internet and
today’s social
media it is
important to
create an online
identity.
Yet, how do we
protect it?
Image courtesy of Stuart Miles at FreeDigitalPhotos.net
“…a social identity that an internet
user establishes in online
communities and websites.”

Wikipedia, 2013
Personal identity
includes:

If it gets in the wrong
hands it can lead to:

Who will search for
your identity online:

Online Identity and Reputation, 2008
and
Outspoken Media Inc., 2013

An invisible online identity
could be interpreted as:
For career advancement it is important not to be
invisible. This will help you market yourself in
your job search. (Henry, 2012)

Remember, you are not the only one that will post
information about yourself. Others will also post
information about you. Managing all this
information is key.
Image courtesy of Sattva, 2012
“This is why I always maintain a level of
professionalism on all of my social profiles. I
learned a long time ago that the line between
personal and professional doesn’t exist online.”
~Katie C. Kelley, 2013

Image: Slideshowmom, 2005
One aspect of online identity management is
search engine optimization. The goal in this
case is to increase the number of sites that
reference a person’s name and get the
highest ranking in as many sites as possible.
Image courtesy of Image courtesy of Stuart Miles at FreeDigitalPhotos.net,

The other area online identity
management tackles is the way in
which people try to control the
impressions others form of them.
Take steps to ensure the online
information available about you
is favourable.
Text: Wikipedia, 2013

Image courtesy of singhajay at FreeDigitalPhotos.net, 2008
“Managing your online reputation isn’t shameless
promotion, it’s a means of defense and best practice.”
- Outspoken Media, 2013

Remember:
Nothing is temporary. What happens online, stays
online. (Kiisel, 2012)
If you don’t control your online brand (business or
personal) someone else will. (Outspoken Media, 2013)
Image courtesy of Stuart Miles at FreeDigitalPhotos.net
91% of hiring managers
screen job applicants’
social media profiles
54% of social media users
have been the target of an
identity threat

42% of companies have reconsidered
job candidates based on the content
of their social media profiles
Do’s
Establish and
maintain privacy
settings on your social
media personal
profile accounts

Search the web for
your name and a
better understanding
of your current
reputation status

Clear your browser
history and cookies
regularly

Remain professional
in all your online
communication

Consider using social
media monitoring
tools and web
suppression services
to keep your name
mentions out of
unwanted websites

Don’ts
Do not post personal
information online
including
•Address
•Date of birth
•Email address

Do not accept friend
requests from people
you don’t know

Do not give out your
location as this will
increase the potential
of being a victim of
fraud
Who
are
you?
Gutteridge, 2006
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Slide #4, #5, #6 - Olson, Eric T., "Personal Identity", The Stanford Encyclopedia of Philosophy (Winter 2010 Edition), Edward N.
Zalta (ed.), Retrieved from: http://plato.stanford.edu/archives/win2010/entries/identity-personal
Slides #7, #8, #9 – San Diego State University in cooperation with the National Center for History in the Schools, at UCLA; Key
Theme 5: Expressing Identity. Retrieved from: http://worldhistoryforusall.sdsu.edu/themes/keytheme5.htm
Slide #10 – San Diego State University in cooperation with the National Center for History in the Schools, at UCLA; Key Theme 5:
Expressing Identity. Retrieved from: http://worldhistoryforusall.sdsu.edu/themes/keytheme5.htm
Slide #13 – Brett King, 18/01/11; Too Much Content: A World of Exponential Information Growth. Retrieved from:
http://www.huffingtonpost.com/brett-king/too-much-content-a-world-_b_809677.html
Slide #15 – Wikipedia, October 14, 2013; Online Identity. Retrieved from: http://en.wikipedia.org/wiki/Online_identity
Slide #16 – (Online Identity and Reputation, 2008)Personal Identity vs. Professional Reputation. Retrieved from: http://onlinereputation.axiopole.info/2008/07/27/personal-identity-vs-professional-reputation
Slide #17 - Alan Henry, 04/02/12; Should I Keep My Personal and Professional Identities Completely Separate Online? Retrieved from:
http://lifehacker.com/5898370/should-i-keep-my-personal-and-professional-identities-completely-separate-online
Slide #18 - Katie C. Kelley, 24/04/13; Tips for Blending your Personal and Professional Online Identities. Retrieved from:
http://www.legacybuildercoaching.com/tips-for-blending-your-personal-professional-online-identities/
Slide #19 - Wikipedia, 2013, Online Identity Management; Retrieved from:
http://en.wikipedia.org/wiki/Online_identity_management
Slide #20 – Outspoken Media, The Online Reputation Management Guide. Retrieved from:
http://outspokenmedia.com/downloads/ORM-Guide.pdf
Slide #20 – Ty Kiisel, 20/11/2012; 4 Tips to Manage Your Online Reputation. Retrieved from:
http://www.forbes.com/sites/tykiisel/2012/11/20/4-tips-to-manage-your-online-reputation/
Slide #21, #22 - CSID, Sept. 2013; Managing Online Reputation in a Digital World. Retrieved from:
http://www.csid.com/resources/white-papers/

Slide #23 – Aaron Gutteridge, June 17, 2006; The Who, Live at Leeds. Retrieved from:
http://commons.wikimedia.org/wiki/File:Thewho_liveatleeds.jpg?uselang=en-gb





Slide #2 - AcrylicArtist, “Conception.jpg”
Image URI: http://mrg.bz/6FpM7D; JPEG URI: http://mrg.bz/sXrv7M
Retrieved from: http://morguefile.com/archive#/?q=in%20the%20beginning&sort=pop&photo_lib=morgueFile
Slide #4, #5, #6 – Ajax Serix, 2005; “epothinker04.jpg”. Image URI: http://mrg.bz/gidQT6
JPEG URI: http://mrg.bz/zf4fJQ Retrieved from:
http://morguefile.com/archive/#/?q=thinker&sort=pop&photo_lib=morgueFile

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Slide #7 - Stuart Miles, January 2012; “Family Written in Kids Letters”. Retrieved from:
http://www.freedigitalphotos.net/images/Other_Metaphors_and__g307-Family_Written_In_Kids_Letters_p69152.html
Slide #7 – Vichaya Kiatying Angsulee, June 2013; Eilean Donan Castle, Highland Scotland.
http://www.freedigitalphotos.net/images/eilean-donan-castle-scotland-panorama-photo-p174693



Slide #7 – Mi’kmaq Mi'kmaq Couple in Full Costume with Snow shoes. Retrieved from:
http://www.imagescanada.ca/009005-118-e.php?&image_id_nbr=1104&&PHPSESSID=8sepr8h57hqb0r9u716vs8at84



Slide #8 – (first three images) Microsoft Clipart; Retrieved from: http://office.microsoft.com/en-us/images/

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Slide #8 – Grietgriet, July 2010; griet87.jpg. Retrieved from:
http://morguefile.com/archive/#/?q=languages&sort=pop&photo_lib=morgueFile
Slide #11 – Virginia Mol, April 2007; 1mes9. Retrieved from:
http://morguefile.com/archive/#/?q=baby&sort=new&photo_lib=morgueFile
Slide #14 – By Stuart Miles, Oct. 2013; Computer and Key Showing Internet Protection. Retrieved from:
http://www.freedigitalphotos.net/images/computer-and-key-showing-internet-protection-photo-p207571


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Slide #17 – By: Sattva, April 2012; The Age of Crystal. Retrieved from:
http://www.freedigitalphotos.net/images/Legends_and_Fairy_Ta_g415The_Age_Of_Crystal_p79380.html
Slide #19 – By: Stuart Miles; Pyramid Image: Online Marketing Pyramid Having Blogs
Websites, Social Media And. Retrieved from:
http://www.freedigitalphotos.net/images/Internet_g170Online_Marketing_Pyramid_Having_Blogs_Websites_Social_Media_And_p146171.html
Slide #19 – By: Singhajay, 2008; Retrieved from:
http://www.morguefile.com/archive?referrer=1660250&srh_field=blank+business+car
d#/?q=business%20card&sort=pop&photo_lib=morgueFile
Slide #20 – Stuart Miles; Student Thinking. Retrieved from:
http://www.freedigitalphotos.net/images/agree-terms.php?id=10054898
Slide #23 – Aaron Gutteridge, June 17, 2006; The Who, Live at Leeds. Retrieved from:
http://commons.wikimedia.org/wiki/File:Thewho_liveatleeds.jpg?uselang=en-gb

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Identity Management in Social Media

  • 1. Identity Management in Social Media Presented by: Laura Visconti October 24, 2013
  • 2.
  • 3.
  • 7. Tribes, clans, and lineage “Family Written in Kids Letters” - Image courtesy of Stuart Miles at FreeDigitalPhotos.net Locations Clothing/costumes Locations “Eilean Donan Castle, Highland Scotland” - Image courtesy of Vichaya Kiatying Angsulee at FreeDigitalPhotos.net
  • 8. Religious Affiliations Uniforms Governments – monuments & art Languages Image courtesy: grietgriet at freedigitalphotos.net
  • 10. “Awareness of our identity is important because it helps us make our way through the world. Knowing who we are helps us know what we need to do, what is expected of us, and how others will react to us. It is intimately associated with our sense of well-being and self-respect.” World History for Us All is a project of San Diego State University in cooperation with the National Center for History in the Schools at UCLA
  • 11.
  • 12.
  • 13. The information age is bombarding us with facts, figures, trivia, and more at an unprecedented rate. (King, 2011)
  • 14. With the advent of the internet and today’s social media it is important to create an online identity. Yet, how do we protect it? Image courtesy of Stuart Miles at FreeDigitalPhotos.net
  • 15. “…a social identity that an internet user establishes in online communities and websites.” Wikipedia, 2013
  • 16. Personal identity includes: If it gets in the wrong hands it can lead to: Who will search for your identity online: Online Identity and Reputation, 2008 and Outspoken Media Inc., 2013 An invisible online identity could be interpreted as:
  • 17. For career advancement it is important not to be invisible. This will help you market yourself in your job search. (Henry, 2012) Remember, you are not the only one that will post information about yourself. Others will also post information about you. Managing all this information is key. Image courtesy of Sattva, 2012
  • 18. “This is why I always maintain a level of professionalism on all of my social profiles. I learned a long time ago that the line between personal and professional doesn’t exist online.” ~Katie C. Kelley, 2013 Image: Slideshowmom, 2005
  • 19. One aspect of online identity management is search engine optimization. The goal in this case is to increase the number of sites that reference a person’s name and get the highest ranking in as many sites as possible. Image courtesy of Image courtesy of Stuart Miles at FreeDigitalPhotos.net, The other area online identity management tackles is the way in which people try to control the impressions others form of them. Take steps to ensure the online information available about you is favourable. Text: Wikipedia, 2013 Image courtesy of singhajay at FreeDigitalPhotos.net, 2008
  • 20. “Managing your online reputation isn’t shameless promotion, it’s a means of defense and best practice.” - Outspoken Media, 2013 Remember: Nothing is temporary. What happens online, stays online. (Kiisel, 2012) If you don’t control your online brand (business or personal) someone else will. (Outspoken Media, 2013) Image courtesy of Stuart Miles at FreeDigitalPhotos.net
  • 21. 91% of hiring managers screen job applicants’ social media profiles 54% of social media users have been the target of an identity threat 42% of companies have reconsidered job candidates based on the content of their social media profiles
  • 22. Do’s Establish and maintain privacy settings on your social media personal profile accounts Search the web for your name and a better understanding of your current reputation status Clear your browser history and cookies regularly Remain professional in all your online communication Consider using social media monitoring tools and web suppression services to keep your name mentions out of unwanted websites Don’ts Do not post personal information online including •Address •Date of birth •Email address Do not accept friend requests from people you don’t know Do not give out your location as this will increase the potential of being a victim of fraud
  • 24.              Slide #4, #5, #6 - Olson, Eric T., "Personal Identity", The Stanford Encyclopedia of Philosophy (Winter 2010 Edition), Edward N. Zalta (ed.), Retrieved from: http://plato.stanford.edu/archives/win2010/entries/identity-personal Slides #7, #8, #9 – San Diego State University in cooperation with the National Center for History in the Schools, at UCLA; Key Theme 5: Expressing Identity. Retrieved from: http://worldhistoryforusall.sdsu.edu/themes/keytheme5.htm Slide #10 – San Diego State University in cooperation with the National Center for History in the Schools, at UCLA; Key Theme 5: Expressing Identity. Retrieved from: http://worldhistoryforusall.sdsu.edu/themes/keytheme5.htm Slide #13 – Brett King, 18/01/11; Too Much Content: A World of Exponential Information Growth. Retrieved from: http://www.huffingtonpost.com/brett-king/too-much-content-a-world-_b_809677.html Slide #15 – Wikipedia, October 14, 2013; Online Identity. Retrieved from: http://en.wikipedia.org/wiki/Online_identity Slide #16 – (Online Identity and Reputation, 2008)Personal Identity vs. Professional Reputation. Retrieved from: http://onlinereputation.axiopole.info/2008/07/27/personal-identity-vs-professional-reputation Slide #17 - Alan Henry, 04/02/12; Should I Keep My Personal and Professional Identities Completely Separate Online? Retrieved from: http://lifehacker.com/5898370/should-i-keep-my-personal-and-professional-identities-completely-separate-online Slide #18 - Katie C. Kelley, 24/04/13; Tips for Blending your Personal and Professional Online Identities. Retrieved from: http://www.legacybuildercoaching.com/tips-for-blending-your-personal-professional-online-identities/ Slide #19 - Wikipedia, 2013, Online Identity Management; Retrieved from: http://en.wikipedia.org/wiki/Online_identity_management Slide #20 – Outspoken Media, The Online Reputation Management Guide. Retrieved from: http://outspokenmedia.com/downloads/ORM-Guide.pdf Slide #20 – Ty Kiisel, 20/11/2012; 4 Tips to Manage Your Online Reputation. Retrieved from: http://www.forbes.com/sites/tykiisel/2012/11/20/4-tips-to-manage-your-online-reputation/ Slide #21, #22 - CSID, Sept. 2013; Managing Online Reputation in a Digital World. Retrieved from: http://www.csid.com/resources/white-papers/ Slide #23 – Aaron Gutteridge, June 17, 2006; The Who, Live at Leeds. Retrieved from: http://commons.wikimedia.org/wiki/File:Thewho_liveatleeds.jpg?uselang=en-gb
  • 25.    Slide #2 - AcrylicArtist, “Conception.jpg” Image URI: http://mrg.bz/6FpM7D; JPEG URI: http://mrg.bz/sXrv7M Retrieved from: http://morguefile.com/archive#/?q=in%20the%20beginning&sort=pop&photo_lib=morgueFile Slide #4, #5, #6 – Ajax Serix, 2005; “epothinker04.jpg”. Image URI: http://mrg.bz/gidQT6 JPEG URI: http://mrg.bz/zf4fJQ Retrieved from: http://morguefile.com/archive/#/?q=thinker&sort=pop&photo_lib=morgueFile    Slide #7 - Stuart Miles, January 2012; “Family Written in Kids Letters”. Retrieved from: http://www.freedigitalphotos.net/images/Other_Metaphors_and__g307-Family_Written_In_Kids_Letters_p69152.html Slide #7 – Vichaya Kiatying Angsulee, June 2013; Eilean Donan Castle, Highland Scotland. http://www.freedigitalphotos.net/images/eilean-donan-castle-scotland-panorama-photo-p174693  Slide #7 – Mi’kmaq Mi'kmaq Couple in Full Costume with Snow shoes. Retrieved from: http://www.imagescanada.ca/009005-118-e.php?&image_id_nbr=1104&&PHPSESSID=8sepr8h57hqb0r9u716vs8at84  Slide #8 – (first three images) Microsoft Clipart; Retrieved from: http://office.microsoft.com/en-us/images/     Slide #8 – Grietgriet, July 2010; griet87.jpg. Retrieved from: http://morguefile.com/archive/#/?q=languages&sort=pop&photo_lib=morgueFile Slide #11 – Virginia Mol, April 2007; 1mes9. Retrieved from: http://morguefile.com/archive/#/?q=baby&sort=new&photo_lib=morgueFile Slide #14 – By Stuart Miles, Oct. 2013; Computer and Key Showing Internet Protection. Retrieved from: http://www.freedigitalphotos.net/images/computer-and-key-showing-internet-protection-photo-p207571
  • 26.      Slide #17 – By: Sattva, April 2012; The Age of Crystal. Retrieved from: http://www.freedigitalphotos.net/images/Legends_and_Fairy_Ta_g415The_Age_Of_Crystal_p79380.html Slide #19 – By: Stuart Miles; Pyramid Image: Online Marketing Pyramid Having Blogs Websites, Social Media And. Retrieved from: http://www.freedigitalphotos.net/images/Internet_g170Online_Marketing_Pyramid_Having_Blogs_Websites_Social_Media_And_p146171.html Slide #19 – By: Singhajay, 2008; Retrieved from: http://www.morguefile.com/archive?referrer=1660250&srh_field=blank+business+car d#/?q=business%20card&sort=pop&photo_lib=morgueFile Slide #20 – Stuart Miles; Student Thinking. Retrieved from: http://www.freedigitalphotos.net/images/agree-terms.php?id=10054898 Slide #23 – Aaron Gutteridge, June 17, 2006; The Who, Live at Leeds. Retrieved from: http://commons.wikimedia.org/wiki/File:Thewho_liveatleeds.jpg?uselang=en-gb