Leslie Morse: Agile Twinning: Scrum Masters & Agile Coaches UA Online PMDay 2021 Website - https://pmday.org/online Youtube - https://www.youtube.com/startuplviv FB - https://www.facebook.com/pmdayconference

1. ©1993 – 2021 Scrum.org All Rights Reserved
@ScrumDotOrg
Leslie Morse | Community & Organizational Development, Scrum.org
1
Agile Twinning
Scrum Masters & Agile Coaches
UA Online PMDay
April 24h
2021

2. ©1993 – 2021 Scrum.org All Rights Reserved
Leslie J. Morse | Scrum.org
2
TRAINING
CERTIFICATION
ONGOING
LEARNING
THOUGHT
LEADERSHIP
Helping people and
teams solve
complex problems
Leslie J. Morse
Community & Organizational Development
linkedin.com/in/lesliejdotnet
Leslie.Morse@scrum.org
Consistent
Global
Community

3. ©1993 – 2021 Scrum.org All Rights Reserved
Which image best depicts the relationship of
Scrum Masters & Agile Coaches?
3
Scrum
Master
Agile
Coach
A
Scrum
Master
Agile
Coach
C
Scrum
Master
Agile
Coach
B
Scrum
Master
Agile
Coach
D
Scrum
Master
Agile
Coach
F
Scrum
Master
Agile
Coach
E
Go to www.menti.com and use the code 3280 6014

4. ©1993 – 2021 Scrum.org All Rights Reserved
Which image best depicts the relationship of
Scrum Masters & Agile Coaches?
4
Your Answers from OnlinePM Day 04-24-2021

5. ©1993 – 2021 Scrum.org All Rights Reserved
Why do we care?
Brining Humanity Back to the Workplace
5
Artificial
Hierarchy
Industrialized
Structures
&
Marginalizing
People
Roles
&
Organizational
Agility
Collaboration
Creative
Problem
Solving
&

6. ©1993 – 2021 Scrum.org All Rights Reserved 6
Unlocking the Creative Potential of People
INDUSTRIALIZED HEIRARCHY ORGANIC NETWORKS
Predict and Plan Self-Managing

7. ©1993 – 2021 Scrum.org All Rights Reserved
@ScrumDotOrg 7
What roles do we need on our
cross-functional Agile teams?

8. ©1993 – 2021 Scrum.org All Rights Reserved
@ScrumDotOrg 8
What Characteristics &
Attributes do we need to
achieve our goal?

9. ©1993 – 2021 Scrum.org All Rights Reserved
Improving the Profession of
Software Delivery
@ScrumDotOrg 9
How do you describe Scrum
Masters & Agile Coaches?
Go to www.menti.com and use the code 3280 6014

10. ©1993 – 2021 Scrum.org All Rights Reserved
What are words that describe Scrum Master?
10
Your Answers from OnlinePM Day 04-24-2021

11. ©1993 – 2021 Scrum.org All Rights Reserved
What are words that describe Agile Coach?
11
Your Answers from OnlinePM Day 04-24-2021

12. ©1993 – 2021 Scrum.org All Rights Reserved
Potential Characteristics and Attributes of Scrum Masters & Agile Coaches
12
Growth-Oriented
Proactive
Productive
Outcome-Oriented
Curious
Facilitative
Empathetic
Systems-Oriented
Knowledgeable
Relationship-Focused
People-Person
Negotiator
Influential
Consultant
Teacher
Mentor
Advisor
Coach
Conflict-Savvy
Manager
Business Mastery
Technical Mastery
Transformation Mastery
Servant Leader
Change-Oriented
Problem Solver
Critical Thinker
Empirical
Visionary
Strategic Thinker
Innovative
Continuous Improvement
Collaborative
Humble
Committed
Inclusive
Principled
Courageous
Reflective
Respectful
Disruptive
Inspiring
Enabling
Tactful
Observant

13. ©1993 – 2021 Scrum.org All Rights Reserved
LEAST Related to Scrum Master or Agile Coach?
13
Go to www.menti.com and use the code 3280 6014

14. ©1993 – 2021 Scrum.org All Rights Reserved
LEAST Related to Scrum Master or Agile Coach?
14
Your Answers from OnlinePM Day 04-24-2021

15. ©1993 – 2021 Scrum.org All Rights Reserved
LEAST Related to Scrum Master or Agile Coach
15
Growth-Oriented
Proactive
Productive
Outcome-Oriented
Curious
Facilitative
Empathetic
Systems-Oriented
Knowledgeable
Relationship-Focused
People-Person
Negotiator
Influential
Consultant
Teacher
Mentor
Advisor
Coach
Conflict-Savvy
MANAGER
Business Mastery
Technical Mastery
Transformation Mastery
Servant Leader
Change-Oriented
Problem Solver
Critical Thinker
Empirical
Visionary
Strategic Thinker
Innovative
Continuous Improvement
Collaborative
Humble
Committed
Inclusive
Principled
Courageous
Reflective
Respectful
Disruptive
Inspiring
Enabling
Tactful
Observant

16. ©1993 – 2021 Scrum.org All Rights Reserved
Which best depicts how the attributes and characteristics of Scrum
Masters & Agile Coaches overlap?
16
A B C
D E
Go to www.menti.com and use the code 3280 6014

17. ©1993 – 2021 Scrum.org All Rights Reserved
Which best depicts how the attributes and characteristics of Scrum
Masters & Agile Coaches overlap?
17
Your Answers from OnlinePM Day 04-24-2021

18. ©1993 – 2021 Scrum.org All Rights Reserved
MOST Related to Scrum Master and Agile Coach?
18
Go to www.menti.com and use the code 3280 6014

19. ©1993 – 2021 Scrum.org All Rights Reserved
MOST Related to Scrum Master and Agile Coach?
19
Your Answers from OnlinePM Day 04-24-2021

20. ©1993 – 2021 Scrum.org All Rights Reserved
MOST Related to Scrum Master and Agile Coach
20
Manager
Systems-Oriented
Consultant
Business Mastery
Technical Mastery
Transformation Mastery
Productive
Facilitative
Influential
Teacher
Mentor
Conflict-Savvy
Problem Solver
Strategic Thinker
Negotiator
Advisor
Visionary
Disruptive
Knowledgeable
Relationship-Focused
Coach
Servant Leader
Change-Oriented
Empirical
Innovative
Inspiring
COLLABORATIVE
HUMBLE
COMMITTED
INCLUSIVE
RESPECTFUL
ENABLING
TACTFUL
Growth-Oriented
Proactive
Outcome-Oriented
Curious
Empathetic
People-Person
Critical Thinker
Continuous Improvement
Principled
Courageous
Reflective
Observant
> 80%
70% - 79%
60% - 69%
50% - 59%
40% - 49%
< 40%
Percentage of survey respondents that agree the words relate equally to Scrum Master & Agile Coach

21. ©1993 – 2021 Scrum.org All Rights Reserved
Agile Twinning: Scrum Masters & Agile Coaches
21
Scrum Master Agile Coach
The REALITY
More similar than different
Significantly overlapping attributes &
characteristics
Frequently overlapping
responsibilities
Survey Comments
How Scrum Masters are
Different
Typically less experienced
Smaller scope of
responsibility (1-Few Teams)
Focused primarily on Scrum
Survey Comments
How Agile Coaches are
Different
Often more experienced
Larger scope of responsibility
(more organizational focus)
Greater range of knowledge
(more than Scrum)

22. ©1993 – 2021 Scrum.org All Rights Reserved
The Relationship of Scrum Master & Agile Coach
22
Scrum
Master
Agile
Coach
Ideal State?
Scrum
Master
Agile
Coach
Too Often How
People Feel
Scrum
Master
Agile
Coach
Likely Target Reality?

23. ©1993 – 2021 Scrum.org All Rights Reserved
@davidjwest
Leveraging agile and Professional Scrum
to help people and teams solve complex
problems has much deeper implications
than changing organizational models,
processes and technology.
• The change requires us to shift our
thinking about what is important in
terms of personality traits and work
values.
• Organizational models need to change
to better serve outcomes and people
development.
• Focusing on values and principles can
help guide the way.
23
Where Do We Go From Here?

24. ©1993 – 2021 Scrum.org All Rights Reserved
@davidjwest
TOGETHER
WORKING
EVERYONE
24
Suggestions for Initiating a Shift
Build shared learning
& improvements across teams
Start tuning into
Relationship Systems Intelligence®
Contribute to the resolution of
organizational
& systemic impediments
Showcase outcome-oriented
impacts created with teams
Frame accomplishments in context
of organizational objectives
Get curious about how you
marginalize the work of others
Reflect what you see

25. ©1993 – 2021 Scrum.org All Rights Reserved
Scrum.org is a community. Connect.
Twitter
@scrumdotorg
LinkedIn
LinkedIn.com
/company/Scrum.org
Facebook
Facebook.com
/Scrum.org
Forums
Scrum.org
/Community
RSS
Scrum.org/RSS

26. ©1993 – 2021 Scrum.org All Rights Reserved
@ScrumDotOrg 26
Q&A
Thank you for Joining!