This document discusses strategies for strengthening mid-level donor engagement. It notes that many organizations focus fundraising efforts on annual gifts and major gifts but neglect mid-level donors, creating a "giving gap". The document outlines benefits of dedicated mid-level strategies and provides examples of what such strategies may include, such as personalized communications, events, and impact reports. It also stresses the importance of using donor data and analytics to inform tailored multi-channel outreach and establishing metrics to measure strategy effectiveness over time.