A selection of highlights from my tenure at JACO Environmental, C3 Energy and VEIC.

1. Leigh Winterbottom
Portfolio
lwinterbottom@yahoo.com
www.linkedin.com/in/leighwinterbottom

2. Created Efficiency Content for
Client Utility Websites

3. Launched Email Engagement Campaign
Average Open Rate: 30%
Average Click Rate: 15.5%

6. Led social marketing campaign
starring Jesse “Fewer” Watts
 Multi-platform media
campaign to promote
the sale of efficient
lighting
– TV
– Print
– Web
– Point-of-Purchase
 Results:
– Sales goals exceeded
by 25%

7. In “The Ballad of Jesse Watts”
30 second TV spot: www.newbulbintown.com/meetJesseWatts

8. “Fistful of Dollars”
30 second TV spot: www.newbulbintown.com/meetJesseWatts

9. “I Am Spent”
30 second TV spot: www.newbulbintown.com/meetJesseWatts/

10. Created an informative
and interactive microsite
www.newbulbintown.com voted Adobe Site of the Day - 2/4/08

11. and memorable print ads

12. Launched dynamic
social media campaign

13. Secured Ben & Jerry for New England
Cable News (NECN) PSA

14. Delivered Direct Mail Campaigns
Average Response Rate 2.2%

15. Led successful PR campaigns

16. Collaborated with US EPA on
ENERGY STAR® PSA
Featured in
 Entertainment Weekly
 Dwell
 O – Oprah Magazine
 Better Homes &
Gardens

17. Featured on HGTV’s
“My House is Worth What?”
Premiered September 30, 2008
to 98 million homes

18. Updated and improved
stagnant websites
AFTER
BEFORE

19. Updated and improved
stagnant websites
BEFORE AFTER

20. Launched accessible energy advice
columns and e-newsletters

21. Imagined a company mascot named
“Wattson”

22. Performance Assessments
“Leigh hires talented, self-motivated people and provides excellent,
on-going support to bring out our best on a daily basis.”
– Direct Report
“Leigh responds very positively to new ideas and is ready to accept
and/or tweak them or to provide insights about current conditions
that make an idea unfeasible. Leigh is also very respectful and
upbeat in the language she uses. Lastly, she provides all the support
that a viable innovation requires, whether it be brainstorming,
advocacy, prioritizing or resources. This not only has resulted in
great new approaches but also in increased efficiency, staff growth
and job satisfaction.” – Direct Report
“Leigh is the best supervisor I’ve ever had.”
– 2 Direct Reports