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Leigh Winterbottom
          Portfolio

      lwinterbottom@yahoo.com
www.linkedin.com/in/leighwinterbottom
Leigh Winterbottom Portfolio
Leigh Winterbottom Portfolio
Led social marketing campaign
   starring Jesse “Fewer” Watts
Multi-platform media
campaign to promote
the sale of efficient
lighting
  – TV
  – Print
  – Web
  – Point-of-Purchase
Results:
  – Sales goals exceeded
    by 25%
In “The Ballad of Jesse Watts”
30 second TV spot: www.newbulbintown.com/meetJesseWatts
“Fistful of Dollars”
30 second TV spot: www.newbulbintown.com/meetJesseWatts
“I Am Spent”
30 second TV spot: www.newbulbintown.com/meetJesseWatts/
Created an informative
        and interactive microsite




www.newbulbintown.com voted Adobe Site of the Day - 2/4/08
and memorable print ads
Launched dynamic
social media campaign
Secured Ben & Jerry for New England
      Cable News (NECN) PSA
Oversaw Direct Mail Campaigns targeted
 to 15k businesses & 25k homeowners
Led successful PR campaigns
Collaborated with US EPA on
           ENERGY STAR® PSA
Featured in
    Entertainment Weekly
    Dwell
    O – Oprah Magazine
    Better Homes &
    Gardens
Featured on HGTV’s
“My House is Worth What?”




  Premiered September 30, 2008
        to 98 million homes
Updated and improved
   stagnant websites




                  AFTER
BEFORE
Updated and improved
   stagnant websites




BEFORE            AFTER
Launched accessible energy advice
   columns and e-newsletters
Imagined a company mascot named
            “Wattson”
Recent Performance Assessment
“Leigh hires talented, self-motivated people and provides excellent,
on-going support to bring out our best on a daily basis.”
                                                – Direct Report

“Leigh responds very positively to new ideas and is ready to accept
and/or tweak them or to provide insights about current conditions
that make an idea unfeasible. Leigh is also very respectful and
upbeat in the language she uses. Lastly, she provides all the support
that a viable innovation requires, whether it be brainstorming,
advocacy, prioritizing or resources. This not only has resulted in
great new approaches but also in increased efficiency, staff growth
and job satisfaction.”                           – Direct Report

“Leigh is the best supervisor I’ve ever had.”
                                                – 2 Direct Reports

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Leigh Winterbottom Portfolio

  • 1. Leigh Winterbottom Portfolio lwinterbottom@yahoo.com www.linkedin.com/in/leighwinterbottom
  • 4. Led social marketing campaign starring Jesse “Fewer” Watts Multi-platform media campaign to promote the sale of efficient lighting – TV – Print – Web – Point-of-Purchase Results: – Sales goals exceeded by 25%
  • 5. In “The Ballad of Jesse Watts” 30 second TV spot: www.newbulbintown.com/meetJesseWatts
  • 6. “Fistful of Dollars” 30 second TV spot: www.newbulbintown.com/meetJesseWatts
  • 7. “I Am Spent” 30 second TV spot: www.newbulbintown.com/meetJesseWatts/
  • 8. Created an informative and interactive microsite www.newbulbintown.com voted Adobe Site of the Day - 2/4/08
  • 11. Secured Ben & Jerry for New England Cable News (NECN) PSA
  • 12. Oversaw Direct Mail Campaigns targeted to 15k businesses & 25k homeowners
  • 13. Led successful PR campaigns
  • 14. Collaborated with US EPA on ENERGY STAR® PSA Featured in Entertainment Weekly Dwell O – Oprah Magazine Better Homes & Gardens
  • 15. Featured on HGTV’s “My House is Worth What?” Premiered September 30, 2008 to 98 million homes
  • 16. Updated and improved stagnant websites AFTER BEFORE
  • 17. Updated and improved stagnant websites BEFORE AFTER
  • 18. Launched accessible energy advice columns and e-newsletters
  • 19. Imagined a company mascot named “Wattson”
  • 20. Recent Performance Assessment “Leigh hires talented, self-motivated people and provides excellent, on-going support to bring out our best on a daily basis.” – Direct Report “Leigh responds very positively to new ideas and is ready to accept and/or tweak them or to provide insights about current conditions that make an idea unfeasible. Leigh is also very respectful and upbeat in the language she uses. Lastly, she provides all the support that a viable innovation requires, whether it be brainstorming, advocacy, prioritizing or resources. This not only has resulted in great new approaches but also in increased efficiency, staff growth and job satisfaction.” – Direct Report “Leigh is the best supervisor I’ve ever had.” – 2 Direct Reports