As Pinterest's popularity grows and Facebook's Timeline has become the default profile for brand pages, here's a look at how both channels enable brands to visually tell their stories. This presentation covers the why and how offering tips, use cases, and best practices.

1. & Timeline for Brands
PINTEREST/FACEBOOK TIMELINE FOR BRANDS LYNNE D JOHNSON @LYNNELUVAH

2. WHY SHOULD WE CARE ABOUT PINTEREST?
PINTEREST/FACEBOOK TIMELINE LYNNE D JOHNSON @LYNNELUVAH

3. FASTEST GROWING SOCIAL NETWORK
15000000
2,702.2%
11250000
7500000
3750000
0
May 2011 Jun 2011 Jul 2011 Aug 2011 Sep 2011 Oct 2011 Nov 2011 Dec 2011 Jan 2012
fig 1: COMSCORE U.S. UNIQUE VISITORS
PINTEREST/FACEBOOK TIMELINE LYNNE D JOHNSON @LYNNELUVAH

4. IT’S A TRAFFIC DRIVER CONTENDER
30
22.5
15
7.5
0
Linkedin Google+ Reddit YouTube Pinterest Twitter Google Stumbleupon Facebook
fig 1: SHAREAHOLIC JAN 2012 DATA
PINTEREST/FACEBOOK TIMELINE LYNNE D JOHNSON @LYNNELUVAH

5. IT’S A DAILY TIME SUCK
3.3 MINS
12.1 MINS
15.8 MINS
16.4 MINS
PINTEREST/FACEBOOK TIMELINE LYNNE D JOHNSON @LYNNELUVAH

6. WHO’S USING PINTEREST?
17%
56%
44%
83%
fig 1: US DEMOGRAPHICS fig 2: UK DEMOGRAPHICS
Male Female Male Female
PINTEREST/FACEBOOK TIMELINE LYNNE D JOHNSON @LYNNELUVAH

7. WHAT ARE THEY PINNING?
17.2%
12.4%
48.2%
11.7%
10.5%
fig 1: RJ METRICS POPULAR BOARD CATEGORIES
Home Arts & Crafts Style/Fashion Food Other
PINTEREST/FACEBOOK TIMELINE LYNNE D JOHNSON @LYNNELUVAH

8. HOW ARE BRANDS USING PINTERST?
PINTEREST/FACEBOOK TIMELINE LYNNE D JOHNSON @LYNNELUVAH

9. BERGDORF GOODMAN
STRATEGY
• Tends
• New Arrivals
• Lifestyle/Interests
STATS
• 11,000 + Followers
PINTEREST/FACEBOOK TIMELINE LYNNE D JOHNSON @LYNNELUVAH

10. KATE SPADE
STRATEGY
• Tips on how to live and dress colorfully
STATS
• 28,000 + Followers
PINTEREST/FACEBOOK TIMELINE LYNNE D JOHNSON @LYNNELUVAH

11. MICHAEL KORS
STRATEGY
• Behind the scenes NY Fashion Week content including:
hair, makeup, and sketchbooks
• Integration w/social media accounts to drive traffic
STATS
• 19,000 + Board Followers
PINTEREST/FACEBOOK TIMELINE LYNNE D JOHNSON @LYNNELUVAH

12. CALYPSO PINTEREST FAN ENGAGEMENT
STRATEGY
Calypso St. Barth partnered with the fourth most followed
Pinterest user, Christine Martinez, because she is a Calypso
shopper and her boards represent the brand. She was invited
to fly to St. Barthʼs to “live pin” images from a photo shoot.
STATS
• Christine Martinez 977,000 + Followers
• Island Photoshoot Board 572,000 + Followers
• Calypso St Barth 863 Followers
PINTEREST/FACEBOOK TIMELINE LYNNE D JOHNSON @LYNNELUVAH

13. BEST PRACTICES FOR PINTEREST
• ASSESS IF YOUR TARGET IS ON PINTEREST AND HOW THEY’RE USING IT
• CREATE YOUR PRESENCE AND TELL A STORY
• ADD “PIN IT”BUTTON TO SITE AND SITE CONTENT - INTEGRATE W/SITE AND OTHER SOCIAL MARKETING
• CREATE CONTEST - ENCOURAGE FANS/FOLLOWERS TO FOLLOW AND CREATE WISHLISTS/BOARDS, (LIKES/REPINS)
• CROSS PROMOTE
• BE INSPIRATIONAL, DON’T JUST PROMOTE PRODUCTS - VISUAL, APPEALING CONTENT
• SEE WHAT YOUR VISITORS ARE PINNING, REPINNING AND PIN MORE OF THAT
• WATCH AND LEARN FROM THE BEST
PINTEREST/FACEBOOK TIMELINE LYNNE D JOHNSON @LYNNELUVAH

14. FACEBOOK TIMELINE IS HERE.
IT OFFERS AN OPPORTUNITY FOR BRANDS TO VISUALLY
SHARE THEIR STORIES.
PINTEREST/FACEBOOK TIMELINE LYNNE D JOHNSON @LYNNELUVAH

15. LOUIS VUITTON TIMELINE
ANATOMY OF A TIMELINE
Timeline tells history looking at monumental moments:
• First workshop opening 1859
• Creation of Noe bag 1932
COVER PHOTO
• Commencement of Marc Jacobs 1997
855 X 320
PROFILE PHOTO
180 X 180
APPLICATIONS BANNER
ABOUT
11 X 74 IMAGES
255 CHARAC DESCRIPTION
MILESTONE
843 X 403
PINTEREST/FACEBOOK TIMELINE LYNNE D JOHNSON @LYNNELUVAH

16. BURBERRY TIMELINE
STRATEGY
Timeline includes milestones from the companyʼs
founding in 1856 to vintage ad campaigns, to live streams of
its fashion shows today and collections available.
Pop culture appeal - linking apparel and accessories to
movies they appeared in.
PINTEREST/FACEBOOK TIMELINE LYNNE D JOHNSON @LYNNELUVAH

17. COLDPLAY TIMELINE
STRATEGY
Spotify and YouTube videos help band tell story
of musical career along with a journey through the
bandʼs discography.
Timeline enables users to view which time periods
they have an interest in learning more about.
HIGHLIGHTED POSTS
PINTEREST/FACEBOOK TIMELINE LYNNE D JOHNSON @LYNNELUVAH

18. RED BULL TIMELINE CONTEST
STRATEGY
“Redbull Timeline Timewarp” a game that ended March 15,
was a scavenger hunt for fans, rewarding them with prizes
for finding clues throughout the brandʼs timeline.
PINTEREST/FACEBOOK TIMELINE LYNNE D JOHNSON @LYNNELUVAH

19. VERIZON CO-COLLABORATES WITH CONSUMERS
STRATEGY
Fans submit photos from their phones or tablets for a chance
to win a tablet and be featured as the cover photo.
PINTEREST/FACEBOOK TIMELINE LYNNE D JOHNSON @LYNNELUVAH

20. FACEBOOK TIMELINE APPS
STRATEGY
Integrate influencers into the brand and let them help to tell
the story. Adds a new stream of user behavior beyond the like,
showing more activity on sites, such as “read,” “listened to,”
“favorited.” Enables more amplification.
STATS
• Pinterest increased user visits > 60%
• Goodreads increase users 77%
• Pose 500% increase daily signups to mobile and web
PINTEREST/FACEBOOK TIMELINE LYNNE D JOHNSON @LYNNELUVAH

21. BEST PRACTICES FOR FACEBOOK TIMELINE
• PLAN YOUR CONTENT STORY - BEGINNING, MILESTONE, NOTABLE CAMPAIGNS, PRODUCT LAUNCHES
• USE THE COVER PHOTO TO CREATE A VISUAL IMAGE OF YOUR BRAND - NO PROMOS, CONTACT INFO, OR CTAS
• HIGHLIGHT POSTS TO EXPAND ACROSS THE PAGE (2 COLUMNS)
• USE PRIVATE MESSAGES FOR CUSTOMER SERVICE
• USE TABS WISELY - ONLY THREE REMAIN ABOVE THE FOLD AFTER THE PHOTOS TAB (EIGHT BELOW THE FOLD)
• CREATE A TIMELINE APP TO LET USERS SHARE YOUR STORY ON THEIR TIMELINE- POLYVORE, PINTEREST, SHOEDAZZLE,
SPOTIFY, MOG
• CONSIDER PAID ENGAGEMENT TO DRIVE OVERALL ENGAGEMENT - SPONSORED STORYTELLING
• IT’S ALL STILL ABOUT CREATING ENGAGING CONTENT BECAUSE MOST PEOPLE ARE INTERACTING WITH BRANDS IN THEIR
NEWSFEEDS AND NOT ON THEIR PAGES
PINTEREST/FACEBOOK TIMELINE LYNNE D JOHNSON @LYNNELUVAH

22. & Timeline for Brands
PINTEREST/FACEBOOK TIMELINE FOR BRANDS LYNNE D JOHNSON @LYNNELUVAH