SEO Guidelines & Recommendations from RAO's - Rank Above Others

1. The Website Owner’s
7 DEADLY MISTAKES
VETERAN OWNED COMPANY
1. No Keyword Research & Analysis Rank Above Others, LLC, is a veteran-
owned website development and
marketing firm currently located in
2. No Competitive Research & Analysis Texas, Philippines, Germany, Canada,
Australia and many more to come.
3. Poor Off-Page Optimization We have consulted and performed
services for small business owners and
even Inc. 500 companies on SEO, web
design, copywriting, product launch,
4. No Content & Keyword Optimization social media marketing, video
domination, ecommerce and more.
5. Poor Design & Layout
6. No Content Management System
7. No Plan or Direction

2. 1. No Keyword Research & Analysis
This is, above all, the MOST important element in your online marketing
presence. Without it, you could be going in blind.
By performing a keyword research and have the most number of searches. That
thorough analysis, you can determine keyword only had 58!
the best possible keywords to pursue, to
SEO & SEM SERVICES
Going after keywords that is nearly It has been said that “Search Engine
avoid, to target organically or with PPC, Optimization is a marathon not a
impossible to rank for is also a big waste
and be successful in ranking well for sprint“. Now, I don’t know about you,
of your time and energy. but after seeing Paul Kibii Tergat set a
highly sought after keywords. world record in 2003 with a time of
2:04:55, a “marathon pace” can be
Based on the same set of keywords
Going after keywords that NO ONE is very fast.
mentioned earlier, which keyword do
searching for is a waste of time, effort Let’s break it down a little further.
you think will be the EASIEST to rank That’s an average pace of 2:57 per
and money. With just a little research
for? kilometer (20.3 km/hr) or 4:46 per mile
you can determine approximately how (12.6 MPH). That is incredibly fast for
such a long distance.
many people are searching for a Yep, “dallas lawn care services”!
particular keyword phrase each month That is how we do business here at
from any country in any language. It’s the most sought after keyword term Rank Above Others, LLC. We want to
dig in hard and dig in fast. We want to
by customers and yet it is the EASIEST hold a strong and steady pace until the
So many website owners make the keyword to rank for! very end. Whether it’s a marathon or a
sprint, it’s still a competition. Your
mistake of just guessing what their competition, regardless of your
customers are searching for and expect Go figure! business, is making more profits.
to rank for the keywords. If you’d like to learn more about doing Getting first page listing in the major
search engines (Google, Yahoo! & MSN)
Of the keywords below, which one has keyword research on your own, read is more than just business – it’s pride
our tutorial on how to do it: and credibility. If you’re not at least on
the most number of searches? the 1st page, you’re treading water and
waiting to be eaten up. And if you’re
 Dallas lawn care  Using Google Keyword Tool not within the top 5 positions, you just
lost about 80% of all potential clients.
 Dallas lawn care services  Keyword Research Tips Part 2
 Dallas lawn You should be concentrating on making
more profits, not just more sales. We
 Lawn care dallas texas This is not an all-inclusive approach to
don’t just do SEO here. We’re more
 Lawn services dallas the keyword research we regularly than that. We’ll analyze your business
inside and out (as much as you are
perform, but it is enough to get you willing to disclose) and come up with a
Here’s a hint: started. game plan that will help you win
whatever competition you decide to
get into.
For September 2010, “Dallas lawn Order a service from us and we will
service” had only 140 searches. perform a thorough keyword research If you don’t have the know-how or the
time to quickly get your site ranking
and analysis for you. high in the search engines, then
#1 is “Dallas lawn care services” with
request a free analysis and
320 searches. We will explain the reasons why we consultation. No hard-selling of
anything, we’ll just talk about where
selected certain keywords and you are and where you want to be.
You wouldn’t have known that if you
determine the best possible approach to
didn’t do the research. I bet you
getting you positioned properly in the REQUEST A FREE
probably thought “Dallas lawn” would
search engines. EXPERT ANALYSIS

3. 2. No Competitive Research & Analysis CLIENT TESTIMONIAL
“If it’s an awesome, converting sales
“Know thy self, know thy enemy. A thousand battles, a thousand victories.” letter you’re looking for, Kevin is your
– Sun Tzu. If you don’t know what they’re doing, you won’t know how to “go to” person. Whilst I was making a
out-perform and out-rank them. few sales with my previous copy, I
always felt there was something
lacking. I knew I had a top quality
product, but the sales just weren’t
The title alone should already have you - What are they doing that you’re not. reflecting this.
buzzing with ideas as to why your
- Are they using PPC? That all changed when I consulted
website may not be performing as well Kevin. He knew exactly where the
as you’d like. - What keywords are they ranking for? problem lay, and did a complete
redesign of my sales letter, and
perfected the copy. The result was a
Perhaps your visitors are spending more - What sites are linking back to yours? letter that finally achieved the sorts of
of their time (and money) with your sales I knew I could be achieving. In
short, I’m very satisfied with Kevin’s
- How does your website compare to
competitors. If so, WHY? service and highly recommend him.
theirs? Is it better/worse? Thanks Kevin!”
You need to consider:
These are the things you need to find - Steve Peliari
(The Art of Covert Hypnosis)
- How much traffic are they getting? out and strategize a plan to overcome it.
A TEAM OF PROFESSIONALS
- How much time are people spending Learn more about competitive research
RankAboveOthers.com is a team of
on your competitors’ websites? professional "website and conversion"
specialists that does more than just
"search engine optimization".
3. Poor Off-Page Optimization We help companies build a strong
foundation, setup a TRUE marketing
This is a very broad term for search engine marketing strategies that plan and provide a strategy that helps
include backlinking, article marketing, social bookmarking and so on. increase customers and profits.
When your off-page and on-page optimization is off authoritative you are, the more keywords you’ll rank for and
balanced or not optimized properly, you will feel the effects the higher you’ll climb in the search results.
by seeing very little progress in your rankings and low
Keep in mind, “quality over quantity”.
conversions of visitors to customers.
One of the things you can incorporate into your online
Many businesses with a website have yet to apply the many
marketing efforts is video marketing.
marketing strategies that have been developed and
perfected over the years. Video marketing is one of the most powerful methods you
could possibly apply towards your business right now. In
A series of strategies include article submissions, blog
February of 2008, there were 10.1 billion views of online
posting, blog commenting, forum posting, social media
video world-wide.
bookmarking, social media backlinking, directory
submissions, profile backlinking, one-way backlinks and It’s one of the fastest growing phenomena we’ve ever seen
many others. and you need to get in on it fast!
All of these strategies are intended to obtain search engine
CLICK HERE to learn more!
‘credibility’ or ‘authority’. The more credible and

4. 4. No Content & Keyword Optimization
This is also referred to as proper on-page optimization, which leads to
optimizing all pages within a website to be search engine & visitor friendly.
Our clients often wonder why they don’t diverse estimate of keywords, but
receive visitors for keywords they are since search engines constantly modify CLIENT TESTIMONIAL
trying to rank for. their algorithms, there is no fixed limit.
I am in the commercial loan business
which has been greatly affected by the
The most common and basic problem The ideal density of keywords largely economy. Without question you have
was simply because the client did not depends on the keywords. In case of a dramatically upgraded the quality of
our website. This has been the major
have content specifically related to the highly competitive keyword, it is key to the improvement of our business
and survival of our company.
keyword terms they were targeting. advisable to target one specific
And even when they did, they either keyword for a single page. One can use What really amazes me is that you
knew relatively little about my business
blasted it and sounded like a broken more keywords in lesser important when we first met and you were able
record or mentioned the keywords only pages. It is ideal to put the most to design an industry specific website of
the highest quality. The quality of your
1-2 times. important keywords in the home page work is reflected in the quality of the
and then link to the other web pages in customer that we are now getting
Keyword Density from your brilliant website design.
the website.
Previously, before you improved our
In simple terms, keyword density is the Opinions vary as to what should be the website, we would very rarely get
total ratio of the keywords compared to someone who qualified for our services
ideal number of keywords. To speak of from our website. Now, we are getting
the total number of words on the web the major search engines, Google’s a much higher percentage of people
who have the financial means to do a
page. For instance, if a web page has limit on keyword density is 2% while loan with us.
total number of 100 words and a MSN and Yahoo offer 5% keyword Without you, we are not sure our
keyword was used 3 times, it has a 3% density. Ideally speaking, a website business would have survived.
keyword density. may opt between 1% to 5 % keyword Terry Painter, ApartmentLoanStore.com
The keywords appears in the meta title, density.
CLIENT TESTIMONIAL
meta description, meta keywords,
Sales Copy Kevin Lam and his team at RAO have
header text, body content, footer text, been an invaluable resource to our
Part of the content optimization is company. Since hiring Kevin, our
text links, anchor text, navigational links,
company has been able to implement a
footer links of a web page. writing highly persuasive and balanced approach to internet
advertising while maximizing our online
informational content that addresses marketing dollars.
What is the ideal keyword density? the prospects’ problems, provides a Our website has never looked better or
solution and gives a means to obtain brought our company so many quality
The concept of keyword density is very leads. I would recommend RAO to any
tricky. There is no cardinal rule as to that solution. company large or small who wants to
increase their online presence, spend
what is the ideal figure of keywords in a Lastly, a “call-to-action” is usually their marketing dollars more effectively,
and create a professional website that
web page. what’s missing from a website. Make drives new business from the internet.
It‘s true that all search engines have sure you have this in place. Jon Gallant, NJPrivateInvestigator.com

5. GREAT CASE STUDY
There was a client that was consistently
making a profit of $2,500 every month
from 40-45 sales. We made 3 simple
changes (the site looked almost exactly
the same) and they made that profit in
only 4 days! We had boosted their
profits by 750%… with less than 20
transactions!
As unbelievable as it is, it’s very
achievable for clients such as this
simply because of appearance. Btw, this
was accomplished without increasing
traffic whatsoever! By making those 3
5. Poor Design & Layout simple changes, our client instantly
became more credible and each
customer ended up purchasing MORE
Your website is your store-front, do you want a secretary to greet your products!
customers or do you want a spokesperson to close the deal for you?
CLIENT TESTIMONIAL
When you walk into an office and want to stay and look around. The "Great working with you on the Stupid
Simple System; sales were through the
greeted by a secretary, you will be asked longer they are on your website, the roof. And now with the White Hat
who you are looking for and would offer more likely you will have their business. Copycat, we launched today at 12PM.
We will hit the 1,000 sales soon and
you to take a seat and wait. gross 45k in 12 hours - not too bad :). "
There are a lot of elements to consider
A spokesperson will reach out to you when designing a website and deciding -Tim Bekker
StupidSimpleSystem.com
with open arms and immediately try to on a proper layout. It really depends on Groningen, Netherlands
become your friend and tell you about the nature of your business and what
>>> This client went on to make
all the great things their company does you offer. over $130,000 in under 90 hours
and how they can help you obtain all
So… how’s your website looking?
the success you want.
So which one do you want?
Right, the spokesperson! And that is
how you want your website to be. You
want it to be user-friendly while giving
as much NEEDED detail as possible
without being too transparent.
You want the website to do all the
marketing legwork for you, so that
when they are ready to call, email or
come in person, all you have to do is
close the deal.
A poorly designed website causes
visitors to go away. A well laid-out and
designed website will make visitors

6. 6. No Content Management System
Without an easy-to-use CMS, you have to pay a webmaster to manage your
website – but why, when you can easily do it yourself?
So many websites on the Internet today way to allow individuals and companies
are outdated and need a serious to add/move/manage content from
overhaul to keep up. anywhere on their website easily
PUTTING MONEY WHERE
without knowing a single line of code.
Back in the early 90’s, when businesses OUR MOUTH IS
realized that having a website was One could actually move chunks of We are literally putting our money
where our mouth is by ranking on
important, they threw their sites up content or even menu buttons by the first page of search engines for
merely for information purposes only. dragging it to the desired location. highly difficult keywords in our own
industry. Quite frankly, if we can’t
rank ourselves, we probably can’t
Unfortunately, what they’ve failed to One could add new pages, company rank you, right? But we are.
realize now is that people of TODAY are updates and so on with a few clicks of a
If you simply want to rank high for
highly advanced and aren’t just looking button. any keyword, find another
marketing firm.
for information; they’re looking for
This solution is achieved through the
TRUSTWORTHY SOLUTIONS... FAST! If you want to rank for keywords
use of a program called WordPress. If that matter, keywords that will
generate targeted and hungry
If they can’t find you, that is potential you can use a mouse and keyboard, prospects for your product/service,
revenue lost. If your website looks you can use WordPress. then request a free analysis from us.
You will be thoroughly impressed
outdated and washed out, that is the with the amount of information we
It is essentially a blog (or online digital give you for free.
appearance you are giving your
journal). It has been greatly accepted
products and services – washed out. Whether you want to take your
and respected as one of the best company to the next level or you
These kinds of sites have what we call platforms to use for business since it is simply want to make more money,
contact Rank Above Others today to
“static” content… aka DEAD content. It’s so in-tuned with being optimized for the get started right away.
hard to raise the dead, and that is why it search engines naturally.
is harder to increase the rankings for a REQUEST A FREE
It is a FACT that the more DYNAMIC EXPERT ANALYSIS
site with static content.
content you have, the more likely you
Search engines are constantly on the will be able to rank for additional CLIENT TESTIMONIAL
lookout for fresh and original content. keywords. RAO was very professional and
helped improve my website by
making it more search engine
Problem is, many business owners don’t And since WordPress acts as a self- friendly and integrating my blog
know HTML or how to effectively optimization tool to get better and with the updated design.
update their website content, so they higher search engine ranking, you are No matter what I needed to be fixed
end up with a 12-month contract of injecting a high octane-dose of search- or edited, they were right there with
me. Excellent communication with
having to pay for every little change. engine traffic just by integrating their team throughout the process. I
can’t recommend them enough.
WordPress into your website.
Have no fear!
-Joerg Stoeffel (Music Producer)
To watch a video walk-through of how Panorama City, CA
Web technology has really come a long
to use a WP blog site, CLICK HERE.

7. 7. No Plan or Direction
If you have no plan or direction of where you are going, how will you ever reach your final destination?
Everything we’ve talked about leads you to this point. This at around 90-95%), it is much more user-friendly and
is really a very critical error you CANNOT afford to make, easier to understand. With a clearer understanding of
but so many people are making this mistake even after your traffic, you will have an even clearer path to success.
having a website for 5-10 years.
So what can you gather with Google Analytics?
To plan your strategies against your enemies or even
You can determine how long someone spent on your
capture your prey, you must know where you stand and
website through a specific keyword from a specific search
monitor your progress at all times. Use visitor tracking
engine. If they are bouncing off like flies, you will have to
tools such as “Google Analytics”, which is a free traffic
determine whether it’s because the keyword generating
monitoring tool that will help you analyze your traffic.
the traffic is irrelevant to your content… or your
Tools like the Google Analytics will tell you how people website/content is scaring them off.
landed on your website (whether they directly accessed it
You will also know how many visitors came from a specific
by knowing your URL or came by doing a search from a
keyword (or referrer – a website that sent you the visitor).
particular search engine) and see what they are doing on
You can set goals and integrate it with your Google
your website.
AdWords PPC Campaign allowing you to track the progress
If you have absolutely no clue what kind of visitors are of your overall marketing campaign.
landing on your website and what they are doing (or not
If you haven’t already, go register for an account with
doing) on your website, you might as well not even have
Google and setup the script to begin monitoring and
one. This information is so crucial to your business, that
tracking visitors at your website. YOU NEED THIS!
without this information you are crippling your business.
Once you are able to track your progress, you will finally
Even though Google Analytics is only around 75% accurate
know where and how to reach your final destination.
(the most accurate tool is your web log, aka “webalizer”,
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Over $2 billion dollars have been raised
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If you haven't contributed in a few
weeks or months, please consider
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CLICK HERE to see
how you can help.

8. Once you’ve overcome these 7 Deadly Mistakes, you MEET OUR CEO
will notice your website begin to flourish and take a life
of its own, while generating more traffic, overtaking
your competition and dominating your market.
$21,380 In Sales That Would Have Never Happened
Before I tell you about what I think about Kevin, it’s important that you know I’ve worked
Kevin Lam is the original founder of
with some of the highest paid marketing consultants, ‘gurus’ and advisers. It’s pretty hard to
RankAboveOthers.com and many
get me excited about online marketing processes, especially since this is my day to day living.
other online businesses.
So when I spoke to Kevin the first time, I thought I was in for the same song and dance.
He began learning about Internet
However, from the first few minutes of our conversation, I knew this was going to be a
marketing when he was 17 (early 2001)
valuable use of my time. Even before we agreed to work together, he spent two hours sharing
and lucratively earned an income by
concepts, ideas and specific tactics for our product launch that became the backbone of our
the time he was 18. At the age of 19, he
launch.
had already paid off his family’s home
and generated nearly $200,000 in
Once we began working together, Kevin and his team went WAY above and beyond what they income.
agreed to, from providing thoughtful marketing direction to knocking out critical technical
pieces of our launch. Kevin was patient and explained every step of the way, training my staff
After his 5-year military career, he is
on the right procedures for the tools he was implementing.
now a technology and information
marketing consultant. He started up
The biggest impact Kevin had was on the launch itself. At the last minute, Kevin provided an this Dallas marketing firm in hopes of
idea that led to $21,380 in sales that would have never happened had we not used this helping small and large companies
concept. improve their business and increase
their revenue with proven strategies
In a world of slick marketers that promise the world and never deliver, Kevin is a refreshing and remarkable results.
change and an absolute pleasure to work with. I’ve already begun working with him on
another product launch now, and look forward to partnering with him on more initiatives. Kevin is more than just an Internet
Work with Kevin. You won’t be disappointed!” marketer, he is also a professional
copywriter with many years of
experience and knowledge who
understands the inner workings of
marketing to help others succeed.
REQUEST A FREE
EXPERT ANALYSIS
Rank Above Others, LLC
1106 North 360 Highway
Suite 204
FEEL FREE TO SHARE THIS EBOOK WITH OTHERS Grand Prairie, Texas 75050
We welcome you to share this ebook with your friends and colleagues. USA
Please keep this ebook as is and intact. No changes or modifications are Office: 800-498-7134
allowed to be made without permission and consent from Kevin Lam or Rank
Above Others, LLC management. Rudy Tiu Bldg 3,
J.C. Aquino Avenue
This is a great reference for individuals and businesses that want to start a Libertad, Butuan City, 8600
website or might need a little help with their website and online marketing. Philippines
Thank you for your time. Office 1: +63-85342-5555
Office 2: +63-85342-5556