1.
Social media – how to ensure 
success
SocialB Ltd
@SocialBUK @Lynseysweales
Social Media & Online Marketing Experts

2.
What will you leave with today?
 Why social media is so significant for business
 The four key areas to building social media
success
 How to use social media successfully
 Tips on using social media as part of your every
day business
Social Media & Online Marketing Experts

3.
Why the social media explosion?
 Free!
 Sharing is a deeply ingrained human
instinct
 Traditional communications were brand
led
 New communications are word of mouth
led
 Technology & mobile phones
 Access to internet!
 Instant!
Social Media & Online Marketing Experts

4.
SocialB
 Social media & online marketing experts
- Social media training courses/webinars
- In-house social media training
- Social media consultancy/management
- Search engine optimisation (increasing the number of visitors to
a website delivered by search engines such as Google,
Bing, etc)
- Pay per click
 Social media council
Social Media & Online Marketing Experts

5.
Different types of social media
Although they all enable sharing, there are several
different types of social media:
 Blogs are online diaries
 Microblogs (Twitter) is texting online
 Forums are conversational threads
 Video sharing (YouTube) is shared video clips
 Social photo (Flickr/Pinterest/Instagram) is shared
images and photos
 Social networking (Facebook, LinkedIn, Google+)
is all of the above
Social Media & Online Marketing Experts

6.
How it relates to business
 Businesses can – and do – use social media. For every major business
function of every organisation, there is an equivalent social media
function:
 Research=Listening to the conversations people have with each
other to understand their wants and needs
 Marketing=Talking in the conversations people have with each
other to spread messages about your company and products
 Sales=Energising customers to sell you by finding your most
enthusiastic customers/employees and supercharging them online
 Support=Supporting customers to support each other by setting
up tools that help them do this
 Development=Embracing customers to work with each other by
integrating them into the way your business works
Social Media & Online Marketing Experts

7.
The 4 key S’s to social media success
Strategy
Social
SEO (keywords)
Search
Social Media & Online Marketing Experts

8.
Social Media Strategy
 Without a plan you plan to …
 What does success look like?
 How has your business become
successful? With a plan/strategy by
any chance??
Q1 “What do we want to achieve
with our social media activity?”
Social Media & Online Marketing Experts

9.
Social Media Strategy
 Your overall objectives will inform what you do in
social media in terms of:
 Who you want to connect with
 What content you share
 How you interact with people
 How often you need to interact with people
 How you want to influence people to act
Social Media & Online Marketing Experts

10.
How to measure in one place – Excel!
 Weekly per platform per tab
 Monthly on one tab
 Create graphs
Social Media & Online Marketing Experts

11.
Example of easy measuring
Social Media & Online Marketing Experts

12.
Social media – Increase awareness & footfall
Client East of England tourist attraction
Assets/Activities
Facebook (organic)
Impact
•Facebook had a 1.5% engagement level – very
low
•Wanted to drive awareness and footfall to
attraction over November & December
•Increased engagement on Facebook by 94%
•Increased traffic to the website by 795%
•40% sales increase compared Y/Y was due to
Facebook
Social Media & Online Marketing Experts

13.
Social media – sales
Social Media & Online Marketing Experts
North Norfolk District Council
Assets/Activities
•Advertising on Facebook
Impact
•V targeted segmentation of adverts with
relevant imagery &content
•Click through rate over over 4%
•Reached 16,800 targeted people
•First sports session sold out within a week
– before any of the traditional media had
even gone to print
•Small budget but big success campaign
delivery

14.
Social media – engagement/research
Social Media & Online Marketing Experts
United Nations
Assets/Activities
•Social media - various
Impact
•Wanted to better engage with their
audiences in Sudan, Afghanistan and Haiti
•Increased significant engagement, image
tweaks and using people on the ground to
find answers to questions

15.
Social media – crisis management
Social Media & Online Marketing Experts
Crisis to positive PR
•Plan
•Know their brand
•Speed
•Humour

16.
What will you leave with today?
 Why social media is so significant for business
 The four key areas to building social media
success
 How to use social media successfully
 Tips on using social media as part of your every
day business
Social Media & Online Marketing Experts

17.
FREEBIES
 Free webinar – 4 key S’s to social media success
http://www.socialmedia-trainingcourses.com/courses/the-
4-key-ss-to-social-media-success/
 Sign up to our Free weekly enewsletter with the
latest hints, tips and examples – socialb.co.uk
Social Media & Online Marketing Experts

18.
Social media – how to ensure success
SocialB Ltd
@SocialBUK @Lynseysweales
Social Media & Online Marketing Experts