SocialB are an international award winning social media and online marketing organisation. We have a wealth of knowledge and experience of working within the association sector having delivered talks at international conferences, helped to roll our successful social media strategies and provided training for a range of associations.
Associations already have highly valuable content to offer their members and social media is a great way of showcasing this value to a wider audience.
Social media marketing can be utilised to attract new and potential members as well as retain your current membership base and clientele. Social media is a cost-effective and easily accessible manner to promote the value of your association and what is currently being achieved within your organisation.
Also take a look at our dedicated area of resources for associations wanting to take advantage of social media http://www.socialmedia-trainingcourses.com/social-media-marketing-for-associations/
2. What will you leave with this morning?
The four key areas to build social media success
What social media platforms you should be using
for your Association
Tips on using social media as part of your every day
business
Social Media & Online Marketing Experts
3. SocialB
Social media & online marketing experts
- social media training courses/webinars
- Inhouse social media training
- social media consultancy/management
- search engine optimisation (being found on Google, etc)
- Pay per click
Social media council
Social Media & Online Marketing Experts
4. Different types of social media
Although they all enable sharing, there are
several different types of social media
Blogs are online diaries
Microblogs (Twitter) is texting online
Forums are conversational threads
Video sharing (YouTube) is shared video clips
Social photo (Flickr/Pinterest/Intagram) is
shared images and photos
Social networking (Facebook, LinkedIn,
Googleplus) is all of the above
Social Media & Online Marketing Experts
5. How it relates to Associations
Associations can – and do – use social media. For every major
business function, there is an equivalent social media
function:
Research=Listening to the conversations people have with
each other to understand their wants and needs
Marketing=Talking in the conversations people have with
each other to spread messages about your Association and
products/services
Membership =Energising others to sell you by finding your
most enthusiastic members and supercharging them online
Support=Supporting members to support each other
Development=Embracing members to work with each other
by integrating them into your association
Social Media & Online Marketing Experts
6. Association Insight
74% Associations want to increase member engagement
The top three reasons for members not renewing is a lack of
engagement with the organisation
Many Associations that are already investing in social media
struggle to engage their members and audience since they
solicit new members or promote membership in general,
using them as sales platforms.
Social media is not the place to blatantly sell products,
services or membership, those Associations are not seeing
many results.
Social Media & Online Marketing Experts
7. Why the social media explosion?
Free!
Sharing is a deeply ingrained human instinct
Traditional communications were brand led
New communications are word of mouth led
Access to internet!
Instant!
Free
Social Media & Online Marketing Experts
8. The four key S’s to social media success
Strategy
Social
SEO (keywords)
Search
Social Media & Online Marketing Experts
10. Social Media Strategy
Without a plan you plan to ……..
What does success look like?
How has your Association become
successful? With a plan/strategy by any
chance??
Q1 “What do we want to achieve
with our social media activity?”
Social Media & Online Marketing Experts
11. Social Media Strategy
Your overall objectives will inform what you do in social media
in terms of:
Who you want to connect with
What content you share
How you interact with people
How often you need to interact with people
How you want to influence people to act
Social Media & Online Marketing Experts
12. Social Media Calendar
In social media, it’s key to Do Something regularly!
When you create a new blog post, tweet about it!
When you attend an event/show/networking follow up
with someone you met by connecting with them on Twitter
and or LinkedIn.
Read any interesting blog articles? See a good video on
YouTube? Tweet about it.
Social Media & Online Marketing Experts
13. Measure, Measure, Measure!
Google analytics
Hootsuite/Tweetdeck
Tweetreach
Socialmention
Social Media & Online Marketing Experts
14. How to measure in one place – Excel!
Weekly per platform per
tab
Monthly on one tab
Create graphs
16. Social -Two-way communication
The key feature that
differentiates social media
from traditional media is its
facility for two-way dialogue
This brings with it a number
of important advantages:
More powerful engagement
Improved recall
Active involvement
Participative for both parties
Make this principle core to a
social media strategy
Social Media & Online Marketing Experts
17. Two-way communication
Engage with your target
audience (whoever they may
be, e.g. journalists, potential
clients, existing clients)
Help people if you know the
answer or contact
Share useful information
Social Media & Online Marketing Experts
19. SEO
Search engine optimisation
Search engines index websites & social media
platforms
Google, Yahoo, Bing have to decide what answers to
give people
SEO = having the right keywords that people search
on
More on this in relation to social media later
Social Media & Online Marketing Experts
20. Where to go keyword digging?
Use Google Keyword Planner
Use the search engines and their predictive text
If you pay for advertising on Google adwords note
these down
Use your Google Analytics data (keyword source)
Google Insights Trend tool
http://www.google.com/insights/search/
Social Media & Online Marketing Experts
22. Google Keyword Planner
Note down longer keywords i.e. Medical device
development – great tip later!
Think like a client! Ask clients / colleagues what they
would type in
What locations do you cover? City, county, regions, UK
wide, global
Set up an excel sheet with keywords/keyphrases so they
can be used across all your online areas (social media,
website, etc.)
Review every two to three months if you get the chance
Social Media & Online Marketing Experts
23. SEO friendlyTwitter
These Bios contain relevant keywords and info
The locations they cover
What services they provide
Why follow them!
Why you might want to contact them
Social Media & Online Marketing Experts
27. Great Social MediaTools for Search
Hootsuite/Tweet Deck
Use to set up streams to target your
audience
Use for lists – great way of staying in
touch with people (Twitter)
Scheduling – but don’t get in that trap
apart from blog posts etc
Measuring – all have a stats section
Social Media & Online Marketing Experts
28. Which Social Media Platforms to use?
Social Media & Online Marketing Experts
29. Facebook
Great for B2C companies (local and large brands)
and some Associations
Interaction is key, Facebook want you to work for
your credibility
The REAL value is in your fans content and
interaction you your page
Think target audience
Social Media & Online Marketing Experts
30. Facebook Examples
Social Media & Online Marketing Experts
Aim for shares, likes & comments in that order – not
getting them means you are talking to yourself!
31. Twitter
Great for B2B and B2C
businesses/Associations
Create / share links to send traffic to
you website/blog
Keep up to speed on your industry
Network
Find / Answer questions – great for
credibility
Social Media & Online Marketing Experts
32. Twitter – key to success
Keywords
Getting Retweets
Using hashtags
Social Media & Online Marketing Experts
33. Participation - Hashtags
People often use hashtags to find information about specific
subjects or to filter information, so if you use hashtags they
are more likely to find you via that subject. Hashtags are
therefore a great way to extend your reach and get more
followers in a meaningful way.
There are a wide variety of already established hashtags and
new ones being created daily, that you can start to use/filter
with
They are generally around a location, subject, interest or a
campaign
Online Marketing & Social Media Experts
34. LinkedIn
Great for B2B and B2C
businesses/Associations
Online business networking
Keep up to speed on your industry
Find / Answer questions – great for
credibility
Great in Google’s eyes
Social Media & Online Marketing Experts
35. LinkedIn
Keywords, Keywords, Keywords
Get in to a habit of linking up with people when you
meet, speak, email them
Add your LinkedIn details to your email, business card,
website
Ask for recommendations
Company pages inc new show case pages
Groups
Social Media & Online Marketing Experts
37. Blogging
Great for B2B and B2C
Brings your Association to life
Shares useful information
Good for search engine results
Blogs are often shared on social media
networks
Social Media & Online Marketing Experts
39. Maximise your blogs
Social Media & Online Marketing Experts
Blog once a week (or more if relevant)
Use these to share on your social media platforms
Use for your email marketing
Create in a video
One piece of content maximised!
40. YouTube
Great for B2B and B2C
Brings your Association to life
Great for search engine results
Its about content not how slick your
video is
Social Media & Online Marketing Experts
42. Freebies!
FREE – Top ten social media tips for Associations eBook
http://www.socialmedia-trainingcourses.com/social-media-
10-easy-social-media-steps-for-associations-ebook/
FREE – LinkedIn group -
https://www.linkedin.com/groups?trk=my_groups-b-grp-
v&gid=7466549
Our weekly hints and tips email sign up http://socialb.co.uk/
Questions or queries always feel free to ask on @socialbuk on
Twitter, info@socialb.co.uk or call +44(0)1223 258000
Online Marketing & Social Media Experts
43. Stay in touch!
+44 (0)1223 258000
info@socialB.co.uk
www.socialB.co.uk
@socialBUK
Online Marketing & Social Media Experts