It’s the most powerful tool in mobile marketing yet it’s missing from nearly every website. in this quick slide share presentation I share the best-kept secret in mobile and how companies like Uber, Airbnb, and Producthunt are using it to enhance customer engagement and drive sales.
15. One action many results
Direct link to the app I found!
Interaction with review site!
Brand recall!
Capture, confirm consumer data !
Drive mobile web traffic!
Opt in for future communication!
Execute sweepstakes!
Create opt-in opportunity!
Deliver product, retail info, coupon!
Capture votes survey data!
21. SMS
The most used app on your mobile phone
90% of text messages are read within 3 minutes of
delivery!
!
91% of adults have their mobile phone within arms
reach 24/7!
!
50% of adults surveyed have received text
messages from retailers and made a purchase as a
result!
!
There are more mobile devices than TVs and
computers combined !
24. Get Digits
Landing pages!
On contact forms!
On your Facebook page!
In banner ads!
With customer service!
Everywhere else!
Mobile Short Codes!
QR Codes
25. Opt-in
Businesses can share mobile content to go including, app downloads, video
files, audio files, podcasts, live streaming and capture opt-ins using thank you
messages.
!
Share
Customers click the Send-2-Phone button on your website, concise text
messages including business information, maps and specials are instantly
shared via SMS, 10 digit numbers, Toll-Free Numbers and 5 digit Short codes
!
Keywords
Text a keyword like “join” to unique toll-free number we provide.
Include your keyword in advertising, point-of-purchase materials,
marketing materials.
SendPhone How it works
26. SendPhone How it works
Ads
Capture mobile numbers directly in banner ads to instantly share
content, app download links, videos custom mobile content and
more
Social
Opt-in directly from your Facebook page. Customers only need to
supply their mobile phone number and can opt in for future SMS and
MMS messages.
!
Sweepstakes
&
Polls
Potential customers participate in a sweepstakes or poll via text
message and opt in for additional information. Customer service
interaction
!
27. Mobile Engagement
Get Digits Everywhere, build your list!
Share useful content, links, downloads, offers!
Say thank you, opt in for future offers!
Mobile Focus, it’s the closest medium to retail!
Use Social Media to Facilitate Discovery!
2 way messaging and toll free numbers, click to call!
Treat that list like gold, grow it over time, be consistent!
!