Want to capture and reward consumers that are actually interested in what you have to offer? You need Text-2-Win. Text-2-Win is the perfect alternative to traditional and online sweepstakes. Reach customers at the point of purchase (retail, trade shows, live events) and monitor results in real time. Transform your ads into online and offline powerhouses with permission based marketing that draws in customers that actually want to buy your products and services.

1. Mobile Sweepstakes and
Promotions
Building Customer Engagement with Text Message
Sweepstakes, Polls and Surveys

2. Why it works
There are 5x as many cellphones in the world as
PCs!
!
91% of adults have their mobile phone within arms
reach 24/7!
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50% of adults surveyed have received text
messages from retailers and made a purchase as a
result!
!
90% of text messages are read within 3 minutes of
delivery!
Source www.GoMobileBook.com
Demo only contest is over

3. Why it Works
Text-2-Win allows you to reach customers at the
point of purchase including retail, trade shows, live
events.!
!
Extend traditional or online sweepstakes with Text-2-
Win. !
!
Launch mobile Text-2-Win Sweepstakes on our
industry leading mobile campaign management
platform.!
!
Accepted by most US states as an alternative
means of entry for your existing sweepstakes.
Demo only contest is over

4. How it Works
One action many results!
Text a keyword like “apollo” to a short code like
“95577" we provide, try it. !
!
• Capture, confirm consumer data !
• Execute Sweepstakes!
• Drive Mobile Web Traffic!
• Device detection!
• Age check!
• Create opt-in opportunity for future offers!
• Deliver Product, Retail Info!
• Capture votes, survey data!
• Offers are opt-in only !
• Thank customers for entering with a special offer
Demo only contest is over

5. How it Works
www.text4prizes.uswww.text4prizes.us
Demo only contest is over

6. How we create contests
Consultation on mobile strategy, advertising copy,
text message flow for maximum results!
!
Support and training for text message content
management system analytics!
!
Extend text campaign with social and web opt-ins!
!
Create and link branded mobile content to each
message!
!
Full analytics, campaign reporting and
recommendations!
Text Max to 99702
Demo only contest is over

7. • Consumer texts Flex4 to 99702 to enter the BIC® FLEX4
Contest
• Unique contest code automatically generated and sent to
mobile phone
• Consumer visits FLEX4 Booth to see if his/her code is a
winner
• Multiple winners can be randomly selected and messaged
• System can limit consumers to one entry per person and
set odds number of winners
• Booth team able to confirm winners in real time by
matching code and mobile phone number.
• Messages contain mobile site product info link
Flex4 Know Your Code

8. • Fans at Chicago Bears Games can text for
Miller Lite Party Deck access
• Promoted on in stadium scoreboard and on-
premise
• System sets odds and number of passes with
unique IDs give away
• Each consumer gets a mobile text coupon for 6
free Buffalo Wild Wings after the game
• Link to mobile site with area locations
• Consumers can opt-in on mobile web site for
future Miller Bears Tickets and e-mail event
updates
www.text4prizes.us

9. BCLC Cool Tunes
• British Columbia Lottery Commission Canada
• Executed campaign promoted at music festivals in
British Columbia
• Program designed to promote the Cool Tunes instant
win game
• The first Text 2 win first program BCLC executed
• Consulted on strategy, messaging copy, creative
• Provided full reporting consumer data capture and age
verification
• Random winner selection on Snd2Phone platform

10. Brooklyn Brewery
!
• Beer drinkers text BrooklynVacation to
95577 to win a Brooklyn Vacation Weekend
• Fans can opt-in for future communication
including events, tours, promotions new
product alerts,
• Promoted on postcard coasters, table tents
and posters
• Entry communication includes links to
product and rules mobile site.
• We handle all winner selection, affidavits,
contest rules and winner communication

11. • Pepsi NFL Max Access Superbowl Promotion
• 150,000 Plus Lanyards distributed
• Consumers text Max to 99702 for Superbowl
week event updates and clues where to be
spotted wearing lanyard
• Pepsi Max Mobile Site with contest and event
info
• Thousands of consumers used clues to be
spotted in lanyards to win
Text Max to 99702

12. Erie Insurance Lead Generation
• Fully integrated localized text trivia with
integrated sweepstakes and data capture
• Increase Erie awareness with a localized
text trivia contest and mobile website
linked to each message
• Mobile website includes data capture and
lead generation
• Dynamic SMS keywords allow the
program to be localized in priority markets
• Cross promoted at events and movie pre-
rolls

13. • Consumers Text-2-Win a custom Martone Bicycle
compliments of Macy's & Maison Jules
• Store specific keywords were developed, featured in local
ads and in-store POS
• Random winners were selected by store and
congratulations messages shared with all winners
• Promotion was shared across social media outlets and
incorporated into Maison Jules in-store displays
Macy’s Spin City

14. Thanks
Thanks for taking a look. You’ve only seen a small portion of our work
and what we can do for clients and agency partners. Contact
ApolloBravo for a free mobile marketing consultation!
www.apollobravo.com!
And remember what your customers take with them.........!
!
!
!