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Text to win marketing


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Want to capture and reward consumers that are actually interested in what you have to offer? You need Text-2-Win.

Text-2-Win is the perfect alternative to traditional and online sweepstakes. Reach customers at the point of purchase (retail, trade shows, live events) and monitor results in real time. Transform your ads into online and offline powerhouses with permission based marketing that draws in customers that actually want to buy your products and services.

Published in: Business
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Text to win marketing

  1. 1. Mobile Sweepstakes and Promotions Building Customer Engagement with Text Message Sweepstakes, Polls and Surveys
  2. 2. Why it works There are 5x as many cellphones in the world as PCs! ! 91% of adults have their mobile phone within arms reach 24/7! ! 50% of adults surveyed have received text messages from retailers and made a purchase as a result! ! 90% of text messages are read within 3 minutes of delivery! Source Demo only contest is over
  3. 3. Why it Works Text-2-Win allows you to reach customers at the point of purchase including retail, trade shows, live events.! ! Extend traditional or online sweepstakes with Text-2- Win. ! ! Launch mobile Text-2-Win Sweepstakes on our industry leading mobile campaign management platform.! ! Accepted by most US states as an alternative means of entry for your existing sweepstakes. Demo only contest is over
  4. 4. How it Works One action many results! Text a keyword like “apollo” to a short code like “95577" we provide, try it. ! ! • Capture, confirm consumer data ! • Execute Sweepstakes! • Drive Mobile Web Traffic! • Device detection! • Age check! • Create opt-in opportunity for future offers! • Deliver Product, Retail Info! • Capture votes, survey data! • Offers are opt-in only ! • Thank customers for entering with a special offer Demo only contest is over
  5. 5. How it Works Demo only contest is over
  6. 6. How we create contests Consultation on mobile strategy, advertising copy, text message flow for maximum results! ! Support and training for text message content management system analytics! ! Extend text campaign with social and web opt-ins! ! Create and link branded mobile content to each message! ! Full analytics, campaign reporting and recommendations! Text Max to 99702 Demo only contest is over
  7. 7. • Consumer texts Flex4 to 99702 to enter the BIC® FLEX4 Contest • Unique contest code automatically generated and sent to mobile phone • Consumer visits FLEX4 Booth to see if his/her code is a winner • Multiple winners can be randomly selected and messaged • System can limit consumers to one entry per person and set odds number of winners • Booth team able to confirm winners in real time by matching code and mobile phone number. • Messages contain mobile site product info link Flex4 Know Your Code
  8. 8. • Fans at Chicago Bears Games can text for Miller Lite Party Deck access • Promoted on in stadium scoreboard and on- premise • System sets odds and number of passes with unique IDs give away • Each consumer gets a mobile text coupon for 6 free Buffalo Wild Wings after the game • Link to mobile site with area locations • Consumers can opt-in on mobile web site for future Miller Bears Tickets and e-mail event updates
  9. 9. BCLC Cool Tunes • British Columbia Lottery Commission Canada • Executed campaign promoted at music festivals in British Columbia • Program designed to promote the Cool Tunes instant win game • The first Text 2 win first program BCLC executed • Consulted on strategy, messaging copy, creative • Provided full reporting consumer data capture and age verification • Random winner selection on Snd2Phone platform
  10. 10. Brooklyn Brewery ! • Beer drinkers text BrooklynVacation to 95577 to win a Brooklyn Vacation Weekend • Fans can opt-in for future communication including events, tours, promotions new product alerts, • Promoted on postcard coasters, table tents and posters • Entry communication includes links to product and rules mobile site. • We handle all winner selection, affidavits, contest rules and winner communication
  11. 11. • Pepsi NFL Max Access Superbowl Promotion • 150,000 Plus Lanyards distributed • Consumers text Max to 99702 for Superbowl week event updates and clues where to be spotted wearing lanyard • Pepsi Max Mobile Site with contest and event info • Thousands of consumers used clues to be spotted in lanyards to win Text Max to 99702
  12. 12. Erie Insurance Lead Generation • Fully integrated localized text trivia with integrated sweepstakes and data capture • Increase Erie awareness with a localized text trivia contest and mobile website linked to each message • Mobile website includes data capture and lead generation • Dynamic SMS keywords allow the program to be localized in priority markets • Cross promoted at events and movie pre- rolls
  13. 13. • Consumers Text-2-Win a custom Martone Bicycle compliments of Macy's & Maison Jules • Store specific keywords were developed, featured in local ads and in-store POS • Random winners were selected by store and congratulations messages shared with all winners • Promotion was shared across social media outlets and incorporated into Maison Jules in-store displays Macy’s Spin City
  14. 14. Thanks Thanks for taking a look. You’ve only seen a small portion of our work and what we can do for clients and agency partners. Contact ApolloBravo for a free mobile marketing consultation!! 
 And remember what your customers take with them.........! ! ! !