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The Best Kept Secret in Mobile


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Messaging Unlimited. The best-kept secret in mobile. How to grow your business and drive customer engagement with mobile messaging. Brad Beckstrom’s presentation from MoDev conference December 2014.

Mobile messaging is back in a big way. With new messaging tools, app integration, toll free texting, customers want to hear from you.
Brad shares how companies like Uber, Product Hunt, Spot Hero and others are using messaging to enhance customer engagement and drive sales.

Published in: Mobile
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The Best Kept Secret in Mobile

  1. 1. The Best Kept Secret In Mobile Image Credit
  2. 2. The best kept secret in mobile isn't on your phone Image credit wikapedia cc
  3. 3. It’s not in the cloud Image credit
  4. 4. It’s not on a mobile app
  5. 5. It's in your desktop browser Image Credit
  6. 6. You know, on your PC Online! Working! Heavy Lifting! Reading Blogs! RSS Feeds! Paying Bills! Shopping! Looking for stuff! Creative! !
  7. 7. GSD Image Credit Getting Stuff Done
  8. 8. Over 50% of the time Image credit wikapedia cc
  9. 9. 70% If you include tablets
  10. 10. Truly Mobile Image Credit Image Credit Is when you are on your smartphone
  11. 11. What’s the link between your PC’s browser and the outside world? SMS Image credit
  12. 12. On your mobile phone Getting all of the things you find online out into the real world where you can use them.
  13. 13. Missing from nearly every website
  14. 14. One action many results Direct link to the app I found! Interaction with review site and app! Brand recall, front and center! Capture, confirm consumer data ! Drive mobile web traffic! Opt in for future communication! Say thank you ! Deliver offer, retail info, coupon! Execute sweepstakes! Capture votes survey data
  15. 15. Parking Stress
  16. 16. No Stress Think of SMS as a handshake
  17. 17. We've been busy begging mobile users to interact with us *Standard text rates will apply. SMOOTHIE KING SWIMSUIT WEEKEND SWEEPSTAKES. NO PURCHASE NECESSARY TO ENTER OR WIN. Odds of winning depend on the number of eligible entries received. Sweepstakes begins at12:00:01a.m. ET on 3/03/08 and ends at 11:59:59 p.m. ET on 4/28/08. Open to legal residents of the 50 U.S. and D.C. who are 18 years of age and older. Void where prohibited. To enter and for complete Official Rules, go online to Sponsor: Smoothie King Franchises, Inc., 121 Park Place, Covington, LA 70433. © 2008 Smoothie King Franchises, Inc. “Smoothie King” and “Be good to yourself” are registered trademarks of Smoothie King Franchises, Inc. *
  18. 18. Mobile Engagement Starts where we spend over 50% of our digital time Image Credit
  19. 19. SMS The most used app on mobile phones 90% of text messages are read within 3 minutes of delivery! ! 91% of adults have their mobile phone within arms reach 24/7! ! 50% of adults surveyed have received text messages from retailers and made a purchase as a result! ! Top of list, trigger app engagement!
  20. 20. Get Digits 555-551-1212
  21. 21. Get Digits Landing pages! On contact forms! On your Facebook page! In banner ads! With customer service! Everywhere else! Mobile Short Codes! QR Codes
  22. 22. Opt-in Businesses can share mobile content to go including, app downloads, video files, audio files, podcasts, live streaming and capture opt-ins using thank you messages. ! Share Customers click the Send-2-Phone button on your website, concise text messages, business information, maps and specials are instantly shared via SMS, 10 digit numbers, Toll-Free Numbers and 5 digit Short codes ! Keywords Text a keyword like “join” to unique toll-free number we provide. Include your keyword in advertising, point-of- purchase materials, marketing materials. SendPhone How it works
  23. 23. SendPhone How it works Ads Capture mobile numbers directly in web ads to instantly share content, app download links, videos custom mobile content and more Social Opt-in directly from your Facebook page. Customers only need to supply their mobile phone number and can opt in for future SMS and MMS messages. ! Sweepstakes & Polls Potential customers participate in a sweepstakes or poll via text message and opt in for additional information. Customer service interaction !
  24. 24. Mobile Engagement Get Digits Everywhere, build your list Share useful content, links, downloads, offers Say thank you, opt in for future offers Mobile Focus, it’s the closest medium to retail Use Social Media to Facilitate Discovery 2 way messaging and toll free numbers, click to call Treat that list like gold, grow it over time, be consistent !
  25. 25. Thank You What your customers carry
  26. 26. Thank you @apollobravo Brad Beckstrom Text Apollo to 95577 Contact us for a free mobile consultation on messaging strategy
  27. 27. The Customer Engagement Experts