Messaging Unlimited. The best-kept secret in mobile. How to grow your business and drive customer engagement with mobile messaging. Brad Beckstrom’s presentation from MoDev conference December 2014.
Mobile messaging is back in a big way. With new messaging tools, app integration, toll free texting, customers want to hear from you.
Brad shares how companies like Uber, Product Hunt, Spot Hero and others are using messaging to enhance customer engagement and drive sales.
One action many results
Direct link to the app I found!
Interaction with review site and app!
Brand recall, front and center!
Capture, conﬁrm consumer data !
Drive mobile web trafﬁc!
Opt in for future communication!
Say thank you !
Deliver offer, retail info, coupon!
Capture votes survey data
Starts where we spend over 50% of our digital time
Image Credit http://www.bannerblog.co.uk/
The most used app on mobile phones
90% of text messages are read within 3
minutes of delivery!
91% of adults have their mobile phone within
arms reach 24/7!
50% of adults surveyed have received text
messages from retailers and made a
purchase as a result!
Top of list, trigger app engagement!
On contact forms!
On your Facebook page!
In banner ads!
With customer service!
Mobile Short Codes!
Businesses can share mobile content to go including, app
downloads, video ﬁles, audio ﬁles, podcasts, live streaming and
capture opt-ins using thank you messages.
Customers click the Send-2-Phone button on your website,
concise text messages, business information, maps and specials are
instantly shared via SMS, 10 digit numbers, Toll-Free Numbers and
5 digit Short codes
Text a keyword like “join” to unique toll-free number we
provide. Include your keyword in advertising, point-of-
purchase materials, marketing materials.
SendPhone How it works
SendPhone How it works
Capture mobile numbers directly in web ads to instantly
share content, app download links, videos custom mobile
content and more
Opt-in directly from your Facebook page. Customers only
need to supply their mobile phone number and can opt in for
future SMS and MMS messages.
Potential customers participate in a sweepstakes or poll via
text message and opt in for additional information. Customer
Get Digits Everywhere, build your list
Share useful content, links, downloads, offers
Say thank you, opt in for future offers
Mobile Focus, it’s the closest medium to retail
Use Social Media to Facilitate Discovery
2 way messaging and toll free numbers, click to call
Treat that list like gold, grow it over time, be consistent