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TV Commercial’s Impacts
Group 1
TODAY’S ADGENDA
1
• Positive Effects
2
• Negative Effects
3
• Examples
2
POSITIVE EFFECTS
SECTION 1
3
Psychology
Watch funny advertisements
=> Laugh and feel comfortable.
Example: Zin Zin Milk commercial
with interesting song
=> We will smile, laugh or maybe
we will sing and sway along with the
melody of this song.
Pond’s advertisement: emotional
story.
POSITIVE EFFECTS
SECTION 1
4
POSITIVE EFFECTS
SECTION 1
Education
• Raise people’s awareness of protecting their
health
Example: the poster which I quote from
“Smoking is not good for your health”
commercial.
• Nurture children’s dreams
A good illustration of this is the commercial of
Dutch Ladies Milk: Fireflies Lamps is based on a
story of Mac Dinh Chi- a famous Vietnamese
Confucian Scholar.
• Convey humane messages
Example: Good Lifestyle commercial.
5
Economy
• Flexibility and options
=> Find the best products
• Time - saving
=> Saving money
• Develop business chance
POSITIVE EFFECTS
SECTION 1
6
POSITIVE EFFECTS
SECTION 1
Environments
• Decrease the amount of leaflets and
posters.
• Encourage people to protect environment.
7
Culture
• Widen the relationship between
national viewers and international ones.
• Raise knowledge about national
cultures, landscape and historical sites.
POSITIVE EFFECTS
SECTION 1
8
NEGATIVE EFFECTS
SECTION 2
9
Violent behavior
• Violence.
• Ongoing and overt physical force
with intent to harm/threaten an
individual, oneself, or animal.
• Destruction of property.
NEGATIVE EFFECTS
SECTION 2
10
NEGATIVE EFFECTS
SECTION 2
Disturbing behavior
• Frightening or irritating scene.
• Unexpected or potential accidents.
• Nowadays, many advertisements
include dangerous stunts.
11
Sexual behaviors
• Discreet nudity implying
sensuality
• Intimate touching, and verbal or
nonverbal suggestive sexual
communication.
• Dissatisfaction of body
NEGATIVE EFFECTS
SECTION 2
12
NEGATIVE EFFECTS
SECTION 2
And more ...
• Negative modeling:
Smoking, drinking alcohol as a minor,
and swearing.
• Junk foods are heavily promoted
during children's programs
Affecting their health adversely. These
unhealthy eating habits lead to diseases,
such as obesity.
• Children become so obsessed with
having what they see on television
As a result they continue to hassle their
parents until they get it. 13
Examples
SECTION 3
14
POSITIVE COMMERCIAL
Nike: “Find Your Greatness”
• Support disadvantage people
to find their talent
• Inspire anyone who wants to
achieve their own moment of
greatness in sport
• The commercial reach out 5
million views for its success.
15
NEGATIVE COMMERCIAL
Little Baby's Ice Cream
“This is a Special Time”
• Frightening people
• Nudity model s
• Receiving bad comment
• According to BuzzFeed,
“This is the most creepy ice
cream ads ever produced”
16
THANK YOU FOR YOUR
ATTENTION
MEMBERS:
1. Tran Phuong Anh
2. Tran Thuy Anh
3. Dinh Thi Phuong Mai
4. Nguyen Thi Tra My
5. Truong Manh Tuong

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TV Commercial's Impacts

  • 2. TODAY’S ADGENDA 1 • Positive Effects 2 • Negative Effects 3 • Examples 2
  • 4. Psychology Watch funny advertisements => Laugh and feel comfortable. Example: Zin Zin Milk commercial with interesting song => We will smile, laugh or maybe we will sing and sway along with the melody of this song. Pond’s advertisement: emotional story. POSITIVE EFFECTS SECTION 1 4
  • 5. POSITIVE EFFECTS SECTION 1 Education • Raise people’s awareness of protecting their health Example: the poster which I quote from “Smoking is not good for your health” commercial. • Nurture children’s dreams A good illustration of this is the commercial of Dutch Ladies Milk: Fireflies Lamps is based on a story of Mac Dinh Chi- a famous Vietnamese Confucian Scholar. • Convey humane messages Example: Good Lifestyle commercial. 5
  • 6. Economy • Flexibility and options => Find the best products • Time - saving => Saving money • Develop business chance POSITIVE EFFECTS SECTION 1 6
  • 7. POSITIVE EFFECTS SECTION 1 Environments • Decrease the amount of leaflets and posters. • Encourage people to protect environment. 7
  • 8. Culture • Widen the relationship between national viewers and international ones. • Raise knowledge about national cultures, landscape and historical sites. POSITIVE EFFECTS SECTION 1 8
  • 10. Violent behavior • Violence. • Ongoing and overt physical force with intent to harm/threaten an individual, oneself, or animal. • Destruction of property. NEGATIVE EFFECTS SECTION 2 10
  • 11. NEGATIVE EFFECTS SECTION 2 Disturbing behavior • Frightening or irritating scene. • Unexpected or potential accidents. • Nowadays, many advertisements include dangerous stunts. 11
  • 12. Sexual behaviors • Discreet nudity implying sensuality • Intimate touching, and verbal or nonverbal suggestive sexual communication. • Dissatisfaction of body NEGATIVE EFFECTS SECTION 2 12
  • 13. NEGATIVE EFFECTS SECTION 2 And more ... • Negative modeling: Smoking, drinking alcohol as a minor, and swearing. • Junk foods are heavily promoted during children's programs Affecting their health adversely. These unhealthy eating habits lead to diseases, such as obesity. • Children become so obsessed with having what they see on television As a result they continue to hassle their parents until they get it. 13
  • 15. POSITIVE COMMERCIAL Nike: “Find Your Greatness” • Support disadvantage people to find their talent • Inspire anyone who wants to achieve their own moment of greatness in sport • The commercial reach out 5 million views for its success. 15
  • 16. NEGATIVE COMMERCIAL Little Baby's Ice Cream “This is a Special Time” • Frightening people • Nudity model s • Receiving bad comment • According to BuzzFeed, “This is the most creepy ice cream ads ever produced” 16
  • 17. THANK YOU FOR YOUR ATTENTION MEMBERS: 1. Tran Phuong Anh 2. Tran Thuy Anh 3. Dinh Thi Phuong Mai 4. Nguyen Thi Tra My 5. Truong Manh Tuong