Sick Cycle Carousel

•

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☕ 🥧 🚲 Martin Gude

Based on Jared Smith's campaign "should i use a carousel?" I had a short talk at UX CGN 7 on 17/07/2013.

Technology Design

SICK
CYCLE
CAROUSEL

CAROUSELS
ARE
THIS
DECADE’S

<BLINK>
TAGS

MARTIN
GUDE
–
#UXCGN7
–
17/07/2013

LAST
WEEK
ON
TWITTER…

(AND
SURE
SOME
MORE)

THAT‘S
WHAT
JARED
ASKED:

h6p://shouldiuseacarousel.com/

I.
IT‘S
ABOUT
SPACE.

We
can
show
more
informaJon
on
less
real
estate.

II.
IT‘S
ABOUT
PRIOTISATION.

We
don‘t
need
to
decide
which
is
the
most
important
content.

III.
IT‘S
ABOUT
FASHION.

Everyone
uses
carousels.

I.
AND
STAGES
DON‘T
WORK.

Studies
have
shown,
that
visitors
don‘t
noJce
stages
on
websites.

Do
you
remember
banner
blindness?

cf.
h6p://www.usability.de/publikaJonen/studien/themenbuehnen.html

II.
AND
AUTO
ADVANCE
SUCKS.

An
average
American
can
read
250
words
per
minute.
So
auto
advance

aWer
20
seconds
(ish)?
But
what
if
you
want
to
sJck
with
one
slide?

III.
AND
YOU
CAN‘T
HIDE
BETTER.

There‘s
no
be6er
place
to
hide
your
content
than
in
the
second
slide
of
a

carousel.
The
ﬁrst
slide
could
work,
too.

I.
BUT
THEY
CAN
WORK
ON
TOUCH

DEVICES.

If
you
use
the
carousel
wisely,
they
will
work
on
touch
devices.
But
keep

in
mind:
use
direct
manipulaJon
and
indicate
that
there
is
more
to
come.

II.
BUT
THEY
CAN
TELL
A
STORY.

Telling
stories
and
ge[ng
your
customers
into
the
story
is
a
big

challenge.
A
carousel
can
help
them
to
understand
your
(and
hopefully

also
their)
story.

III.
BUT
THEY
CAN
WORK
AS
A
TOOL

FOR
STAKEHOLDER
MANAGEMENT.

Carousels
are
excellent
for
ge[ng
content
from
diﬀerent
stakeholders
on

the
homepage.
You
can
tell
them,
their
content
is
right
aWer
the
most

important
campaign.

LIFEHOUSE

»So
when
will
this
end,
it
goes
on
and
on,
over
and
over
and
over
again,

keep
spinning
around,
I
know
that
it
won't
stop,
Jll
I
step
down
from
this

for
good.«

TWITTER:
@ma6

MORE:
ma6.me

LET‘S
HAVE
A
COFFEE.

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Sick Cycle Carousel

1. SICK CYCLE CAROUSEL CAROUSELS ARE THIS DECADE’S <BLINK> TAGS MARTIN GUDE – #UXCGN7 – 17/07/2013

2. HEY, I‘M MARTIN

3. LAST WEEK ON TWITTER… (AND SURE SOME MORE)

4. THAT‘S WHAT JARED ASKED: h6p://shouldiuseacarousel.com/

5. WHAT‘S IT ALL ABOUT?

6. I. IT‘S ABOUT SPACE. We can show more informaJon on less real estate.

7. II. IT‘S ABOUT PRIOTISATION. We don‘t need to decide which is the most important content.

8. III. IT‘S ABOUT FASHION. Everyone uses carousels.

9. AND…?

10. I. AND STAGES DON‘T WORK. Studies have shown, that visitors don‘t noJce stages on websites. Do you remember banner blindness? cf. h6p://www.usability.de/publikaJonen/studien/themenbuehnen.html

11. II. AND AUTO ADVANCE SUCKS. An average American can read 250 words per minute. So auto advance aWer 20 seconds (ish)? But what if you want to sJck with one slide?

12. III. AND YOU CAN‘T HIDE BETTER. There‘s no be6er place to hide your content than in the second slide of a carousel. The ﬁrst slide could work, too.

13. BUT…

14. I. BUT THEY CAN WORK ON TOUCH DEVICES. If you use the carousel wisely, they will work on touch devices. But keep in mind: use direct manipulaJon and indicate that there is more to come.

15. II. BUT THEY CAN TELL A STORY. Telling stories and ge[ng your customers into the story is a big challenge. A carousel can help them to understand your (and hopefully also their) story.

16. III. BUT THEY CAN WORK AS A TOOL FOR STAKEHOLDER MANAGEMENT. Carousels are excellent for ge[ng content from diﬀerent stakeholders on the homepage. You can tell them, their content is right aWer the most important campaign.

17. LIFEHOUSE »So when will this end, it goes on and on, over and over and over again, keep spinning around, I know that it won't stop, Jll I step down from this for good.«

18. TWITTER: @ma6 MORE: ma6.me LET‘S HAVE A COFFEE.

Sick Cycle Carousel

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