Unit-IV; Professional Sales Representative (PSR).pptx
Marketing 271-Spring 2016
1. MKT271 –
PRINCIPLES OF MARKETING
PROFESSOR: SUSAN PETERSON
RESEARCH SHORTCUTS
Library Faculty: Marsha Ballard
marsha.ballard@scottsdalecc.edu
480-423-6638
2. WE’RE STILL HERE!
OUR TEMPORARY LOCATION IS THE PERIDOT ROOM ON
THE WEST SIDE OF THE STUDENT CENTER
3. RESEARCH ASSISTANCE
Face to face
24/7 chat
Phone: 480-423-6650 (SCC Library)
480-423-6638 (my office)
Make an appointment:
marsha.ballard@scottsdalecc.edu
Research guide:
http://library.scottsdalecc.edu/MKT271_Peterson
4. OBJECTIVES
Learn shortcuts to:
Correct APA citation format
Basic business reference sources that will help
complete your assignment
Journal/magazine articles –including OneSearch
Newspaper articles
Quality Web resources
9. 5 marketing environments
Competitive
Economic
Political and Legal
Social/cultural
Technological
Complete the worksheet
and cite sources using
correct APA style
SITUATION ANALYSIS
11. SCC FULL TEXT DATABASES
LexisNexis
Business Source Premier
Business Abstracts with Full Text
National Newspapers -- (Wall Street Journal, Washington
Post, New York Time, Los Angeles Times, and Christian Science
Monitor and the Arizona Republic)
Statistical Abstract of the U.S.
ValueLine – rates and reports on companies in
terms of their investment potential, but can be used
for industry overviews
13. BUSINESS SOURCE PREMIER
Keyword search
(Basic)
Subject search
(Advanced)
Company searches
Industry searches
SWOT Analysis
Country Reports
Market Research
Reports
14. BUSINESS FULL TEXT
Advanced Search Features
Use document type to search for corporate profiles or
product evaluations
15. NATIONAL NEWSPAPERS
National Newspapers
– includes the Wall
Street Journal and the
New York Times
Advanced search –
Corporate/Org and
NAICS search options