A quick look into any success story shows a path breaking idea at the heart of the tale. Flipkart is no exception. It is not the idea itself but the conviction to convert ideas into action and action into results is what defines a true success story. Measured by that yardstick, Flipkart has been a hugely successful.

1. T
Marketing Insight

2. MARKETING INSIGHT
FLIPKART HAS GROWN BY LEAPS AND BOUNDS SINCE ITS
LAUNCH IN 2007. FLIPKART, FOUNDED BY SACHIN
BANSAL AND BINNY BANSAL , FIRST BEGAN SELLING
BOOKS ONLINE AND SLOWLY, STEADILY EXPANDED ITS
HORIZONS.

3. MARKETING INSIGHT
THE VERY FIRST PRODUCT THAT FLIPKART
SOLD WAS BOOK ‘LEAVING MICROSOFT
TO CHANGE THE WORLD’.

4. MARKETING INSIGHT
SINCE THEN, THERE WAS NO LOOKING BACK FOR THE
FOUNDERS OF INDIA’S NUMBER ONE ONLINE
MARKETPLACE. IN APRIL 2016, SACHIN BANSAL AND
BINNY BANSAL WERE NAMED IN 100 MOST
INFLUENTIAL PEOPLE BY TIME.

5. MARKETING INSIGHT
FLIPKART HAS ALSO STRENGTHENED ITS
OPERATIONS AND NETWORK BY ACQUIRING
VARIOUS PLATFORMS SUCH
AS MYNTRA , JABONG , PHONEPE , ETC.

6. MARKETING INSIGHT
THERE WAS A TIME WHEN FLIPKART USED TO OPERATE
FROM AN OFFICE, WHICH HAD A RENT OF AROUND RS
8,000 PER MONTH AND IT HAD NO POWER BACKUP, NO
AC, AND ALMOST NO-WINDOWS.

7. MARKETING INSIGHT
SACHIN BANSAL IS AN AMAZING
GAMER. BACK THEN, IF YOU BEAT
HIM, THE DINNER WAS ON HIM

8. MARKETING INSIGHT
DURING BIG BILLION DAY, SACHIN, BINNY,
PUNIT AND OTHERS DELIVERED THE
PRODUCTS TO SOME OF THE CUSTOMERS.

9. MARKETING INSIGHT
FLIPKART BECAME THE FIRST INDIAN
COMPANY APP TO CROSS 50 MILLION
DOWNLOADS ON PLAY STORE

10. MARKETING INSIGHT
INTERNALLY, FLIPKART HAS A ‘SELLER FRAUD
DETECTIVE TEAM’, WHO PLACE ORDERS TO CHECK
HOW THE SELLER BEHAVIOR IS AND HAVE KICKED
OUT FRAUDULENT SELLERS.

11. MARKETING INSIGHT
BINNY WAS ACTUALLY REJECTED TWICE BY
GOOGLE, BEFORE HE JOINED AMAZON. SACHIN
AND BINNY HAD ACTUALLY CROSSED EACH
OTHER’S PATH THRICE BEFORE THEY STARTED
FLIPKART.