This quiz is divided into three sets first one is economics, then Marketing and Finally HR. For solutions mail your concern to manishatmarketing@gmail.com

1. Question and Answer
Samples and Techniques

3. • Rationality
• Diminishing marginal utility of money
• Utility cardinally measurable
• Maximization of satisfaction with limited money income
1. Which one of the following assumptions is
not related to consumer behaviour based on
the cardinal utility approach?

4. • Performance of the entire economy
• Price and output determination of a commodity
• Factors and forces of economic fluctuations
• Monetary and fiscal policies
2. Which one of the following is not covered
in macro economics

5. • Monopoly pricing
• Skimming pricing
• Penetrating pricing
• Differential pricing
3. Which one of the following will be the
appropriate pricing strategy for a new
product expecting an expanding market?

6. • K.W. Rothschild
• Herbert Simon
• O.E. Williamson
• William J. Baumol
4. The theory of sales (revenue) maximization
subject to some predetermined amount of
profit was advanced by?

7. • Income and distribution
• Value and ethics
• Business cycles
• Interest rates
Q5. which of the following is not the
component of economic environment of
business?

8. • Vertical Philips curve
• Money illusion and ignorance among workers
• Horizontal Philips curve
• None of the above
Q6.Demand policies targeted to reduce the
unemployment become ineffective in
presence of the following?

9. • Finance ministry
• Central bank
• Market price
• Advertisement expenditure
Q7. In the market-oriented system, for the
allocation of resources which one of the
following is the most appropriate conveyor
of information?

10. • Absence of interdependence
• Deadweight loss is non-existent
• Strong rivalry
• Absence of adverstiement
Q8. which characteristics is not likely to be
a part of perfect competition?

11. • Bank rate
• Taylor rule
• Reserve requirement
• Quantitative easing
Q9. in the recent years, world economy has
witnessed the influence of unconventional
monetary policy of the USA. This policy
stance is known as:

12. • Elastic
• Inelastic
• Perfectly elastic
• Unitary Elastic
Q10. A decrease in supply will have the
greatest effect on price, when the product’s
demand is :

14. • Differentiated marketing
• Target marketing
• Undifferentiated marketing
• Intensified marketing
1. The Coca-Cola company markets a wide range of
different beverage products including bottled
water, soft drinks, juices and sports drinks. Each
product appeals to a different segment. This is an
example of which type of marketing offering?

15. • Segmented pricing
• Promotional pricing
• Dynamic pricing
• Geographical pricing
2. Temporarily reducing prices to increase
short run sales is an example of which one
of the following?

16. • Stimulated test marketing
• Controlled test marketing
• Test markets
• Sales-wave research
Q3.Which one of the following is a consumer
goods market testing method in which
consumers who initially try the product at
no cost are re-offered it, or a competitors’
product at slightly reduced price?

17. • Proactive marketing
• Accountable marketing
• Reactive marketing
• Relationship marketing
Q4. When the company’s salesperson
contacts the customer from time to time
with suggestions about improved uses of the
product or additional new range of products,
then it is called as:

18. • Value pricing
• Going rate pricing
• Image pricing
• Psychological pricing
Q5. when the companies pay less attention
to its own costs or demands and bases its
price largely on competitors price, then it is
known as:

19. • Sellers orientation
• Buyer Orientation
• Product orientation
• Marketing
6. AIDA theory of selling is based on

20. • JA Howard
• Cundiff
• EK strong
• Dick Stroud
7. ‘Buying formula’ theory of selling is based
on the finding from the behavioural sciences
was produced by

21. • Sales potential
• Industry Potential
• Company demand Potential
• None of the above
8. Market potential is

22. • Seller
• Manufacturer
• Marketer
• All of these
9. Sales Price-Cost = Profit is the pricing
technique adopted by

23. • Philip Kotler
• Henry Ford
• Theodore Levitt
• None of these
10. The term ‘marketing myopia’ was coined
by

25. • Lightening
• Temperature
• Rest breaks
• All of these
1. Physical conditions of work involves

26. • Training method
• Projective test
• Thematic appreciation test
• Both b and c
2. Personality test includes

27. • Work load estimation
• Appointment of personnel
• Termination
• All of these
3.Staffing includes

28. • 1961
• 1951
• 1941
• 1971
4.Apprenticeship training act passed in the
year

29. • Job
• Service
• Responsibility
• Role
5.___________is a collection of duties, task
and activities which are assigned to an
individual which is different from
assignment?

30. • Negative
• Neutral
• Positive
• None of these
6.Recruitment is a ___________process.

31. • Depth interview
• Interview on phone
• Panel interview
• Productive interview
7. Which of the following is not a type of
interview

32. • Shareholders
• Stakeholders
• Workers for their demand
• customers
8. A trade union is an organisation of

33. • Job
• Promotion
• Transfer
• Development
9. Employee personnel rating is the
evaluation of appraisal of the relative worth
of a man to company for his.

34. • Skills and abilities
• Property
• Evidences
• Personal life
10.Human Resource Audits summarise each
employee’s

35. Good Luck