Diffusion of innovation

1. Diffusion Of
Innovation

2. The Golden Circle
What?
How?
Why?
Ordinary Brands
Special Brand

3. The Golden Circle
What?
How?
Why?
Limbic Brain
Neocortex
Limbic Brain

4. Definition
Diffusion : the spreading of something
more widely
(+)
Innovation: the action or process of
innovating (new method, idea, product,
etc.)
(=)
Diffusion of innovations is a theory that

5. Diffusion Of Innovation

6. The S-Curve

7. Key Elements Innovation
Adopters
Communication
channels
Time
Social system
5 Key
Element
s of
Diffusio
n
Researc
h

8. Process Knowledge
Persuasion
DecisionImplementation
Confirmation
Five
stages
of the
adoptio
n
process

9. Thank
you
http://bryanmmathers.com/wp-content/uploads/2015/05/diffusion-of-innovation-2.png
http://www.sdmmag.com/ext/resources/2011_June/SDM0611-F6-IPsurveillance-slideimg-011.jpg
https://www.youtube.com/watch?v=Ef-OKBzHhmo
https://www.youtube.com/watch?v=kxVeLlTEgtU
https://www.youtube.com/watch?v=zU3fIEPfctQ
https://www.youtube.com/watch?v=NiNoNYLBabA
Sources