Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

The Cost of a Lead


Published on

Last year, Madison Logic conducted a research study, analyzing hundreds of thousands of lead generation campaigns to determine the average CPL (cost per lead) in several industries.

We've returned this year with some updated numbers and a few stats to inform digital marketers on the current state of online lead generation.

If you'd like to learn more about how we conducted this study, please visit

Published in: Marketing
  • Login to see the comments

The Cost of a Lead

  1. 1. * These are averages on our system from US, Canada, EMEA, APAC & LATAM The data presented above reflects the average cost per lead in our most popular verticals. Source: MarketingSherpa B2B Technology Marketing Community Madison Logic analyzed over one million leads for this study. Recommendations 1. Less Filters = Lower CPL; More Filters Doesn’t Always Mean Better Leads. 2. Leverage Intent Media For Enriched Lead Analysis And Nurturing. 3. The Average Sales Cycle Has Increased 22% Over The Past 5 Years Due To More Decision Makers Being Involved In The Buying Process. Source: Sirius Decisions If you would like to learn more about Madison Logic’s Lead Generation platform and capabilities, please visit and send us a message.