1. Developing your web presence: the
librarian’s guide
Matt Lingard, Jane Secker,
LSE Centre for Learning Technology
23rd
November 2010
Manchester Metropolitan University
http://tinyurl.com/CSGILpresence

2. Aims of course
• Understand your web presence & its importance
• Consider institutional vs personal vs social web
presence
• Highlight tools for developing your web presence
• Understand need to write for the web
• Provide knowledge for running a training session
on web presence

3. Session Outline
• 10.30 Introductions & overview
• 10.50 Mapping your own and others’ web presence
• 11.50 Google tips
• 12.00 Web presence: institutional
• 12.30 Web presence: personal & professional activities
• 13.00 Lunch
• 13.45 Web presence presentation: personal & social
• 14.15 Creating an action plan
• 14.30 Writing for the web
• 14.50 Running web presence training: tips and issues to consider
• 15.20 Round up and questions
• 15.30 Close

4. Why?
• Showcase
• You!
• Your work
• Build professional network
• Reach wider audience
• Expected?

5. Biography
Research
Teaching
Conferences

7. Googling ‘Jane Secker’
• What do we find?
• Which pages are top of the list and why?
• Activity
• Groups of 3
• Find out as much as possible about 1 of your group
• 10-mins

8. Google personalisation
• Can create a personal Google home page with
short cuts to useful links and news feeds
• If signed in, Google behaves differently as it
learns about you!
•Google behaves differently
depending on version
•And where you are located
in the world
•Google alerts

9. Your web presence
• Institutional
• Professional activities
• Personal
• Social Networks / Social Media

10. Jane’s institutional presence
• LSE Experts pages
• Includes my recent research
• LSE Research Online for publications
• Research appears in Google Scholar
• But can also appear on other pages
• LSE website
• CLT department page
• LSE Library web page

11. Your institutional presence
• Repositories
• for research and for your teaching materials
• Key advantages are often have RSS feeds so can
generate dynamic list
• May be policy about contributions from library staff
• Departmental web pages
• Allow you to create a professional profile
• Usually focused specifically on your job

12. Activity – in groups
• How do you appear on your official institutional
pages?
• Can you do anything to improve these pages?
• Are you free to edit them?
• Can you deposit material in an institutional
repository and do you?
• Feedback good practice

13. Web presence: professional
activities
• Check your profile on other websites that matter
• Membership of professional groups e.g. CILIP
groups
• Committee membership
• Mentoring
• Conference websites
• Journal editorial boards

14. Personal Websites
• Why?
• Identity – personal!
• A home
• Control: content, design, updating
• Conversational
• How?
• Traditional vs web-based authoring
• Website vs blog
• Institutional vs external hosting
• Domain names

15. Social…
Networking Media

16. Social Networking
• Purpose?
• Relationships
• Public / private
• Security

17. Social Media
• YouTube (videos)
• Flickr (photos and videos)
• Slideshare (Presentations)
• LibraryThing (Books)
• Feeding & Embedding
• Social citation tools such as Mendeley

18. Discussion and plan of action
• Where am I?
• Is my profile up to
date?
• Is it connected?
• Where should I be?
• Actions

19. Writing for the Web
1. Audience & their purpose
2. Impatient scanners not readers
• Important stuff first
• Structure & emphasis
• Eliminate redundancy
• Mind your language

20. F-Shaped Reading Pattern
http://www.useit.com/alertbox/reading_pattern.html

21. Journalists’ Inverted Pyramid
“Above the fold”

22. Layout
• Headings
• Sub-headings
• Short paragraphs
• Lists – numbered or bulleted
• Start with information-carrying words

23. Emphasis & Links
• Emphasis
• CAPITALS Bold Italics Underline Colour
• Links
XClick here to read my case study
XRead my latest case study here
Case study

24. Language
• Use plain language
• Avoid jargon & expand acronyms
• Avoid clichés, limit similes & metaphors
• Limit humour / sarcasm
• International language

25. Removing Redundancy
Setting up your website involves co-operative
collaboration between the various members of a team
such as the designer and the commissioner, for
example. The method is a simple one.
29 words
Setting up your website involves collaboration between
team members, such as the designer and the
commissioner. The method is simple.
20 words

26. Running training on web presence
• What worked from today’s session?
• What do you need to change?
• Who are your audience?
• What format of session and for how long?
• What challenges will it present?
• What additional support might you need to offer
to complement this course?
• Any technical issues
• Any other issues?

27. Tips
• Find out lots about institutional policies on
• IPR / copyright issues
• use of social media / networking
• Use of institutional repository
• Use of web 2.0 tools
• Try Googling participants beforehand
• Encourage lots of discussion and activities
• Ask delegates to bring laptops if they have them
to avoid need to use a computer room
• Talk to staff in other departments: e-learning, IT
Training, educational developers

28. Questions?
• Jane Secker j.secker@lse.ac.uk
• Matt Lingard m.j.lingard@lse.ac.uk
• Links: http://tinyurl.com/CSGILpresence