Meshfire SaaS Marketing Teardown
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Video and blog post: https://www.maerketing.com/meshfire Meshfire is a social media automation tool for teams who want to put an ROI on their efforts. In this video I inspect their internet marketing and how they are doing in terms of promoting their own SaaS.
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Meshfire SaaS Marketing Teardown
- 2. Disclaimer We are in no way affiliated to Meshfire, Inc. This analysis is solely based on marketing channels, available to everyone. We cannot guarantee to include everything. Comments and suggestions are welcome. Please send to info@maerketing.com
- 3. What can I learn here? ● How to write relevant articles on a corporate blog ● How to push PR as a CEO
- 4. Contents 1. Content marketing 2. PR 3. JV & integrations 4. Social media 5. Word of mouth 6. Email marketing 7. Conclusion
- 5. Target market Twitter users, mostly teams who need to work against campaign goals. Why is the pricing then so inexpensive (8 usd/m)? I asked their CMO to learn that they target marketing teams of B2C products.
- 6. Metric driven The new analytics shows the user how the completion of their task cards leads to increased engagement, who the top engagers are, what their top tweets are, and how many impressions their content received.
- 7. Onboarding Easy, simple. Samuel Hulick would love it.
- 10. Blog Good: more than 40 articles over 2.5 years Some have helpful content, many just reviews of PR mentions http://www.meshfire.com/my-favorite- spammers/ - best practice: article about twitter spam and how it occurs
- 11. FAQ Good, concise FAQ that explains the product
- 12. FAQ on Zendesk Looks like the Zendesk forum is not in use.
- 13. Meshfire's content marketing ● [+] Blog is well written and informative and updated often ● [+] Good FAQ ● [-] No other content marketing or repurposing
- 14. PR
- 15. ● Mostly by the CEO, Eli Israel, who was featured a couple of times about social media and entrepreneurship PR by the CEO Like in this article on forbes.com Like in this article on VentureBeat
- 16. CEO PR leverage ● [+] Eli Israel, the CEO, is known successful SaaS. ● [+] Articles about his knowledge on the blog build trust are and insightful
- 18. Integrations
- 19. Meshfire's JV marketing ● [+] Necessary integrations are done to operate the software ● [-] The integrations are not used to drive traffic
- 20. Social Media
- 21. Facebook Retweets / shares like that is what the audience likes
- 22. facebook user group Good method to help users meet and share knowledge
- 23. Twitter "If you have 5,000 followers but also follow a similar amount it becomes less impressive." (from the Meshfire blog, link)
- 24. Twitter communication A lot of direct replies for customer support
- 25. Meshfire's social media marketing ● [+] Twitter account is well-maintained ● [-] No other channels
- 26. Word of Mouth
- 27. Customer testimonials Some people tweet their statistics with images
- 28. Blog posts Reviews on blog posts are used on their website!
- 29. Email Marketing
- 30. After trial signup They use intercom.io (as you can tell from the header and the style) This picture should link to the video Personally, 29 minutes is too long for an introduction video
- 31. Welcome email (cont) Great actionable steps to pick up the first-time user
- 32. Engaging emails This was sent after 4 days of not using Meshfire
- 33. This email comes on the same day This was sent after 6 days of not using Meshfire More emails
- 34. Another welcome email? I don't feel special with getting this email right away (no further action taken), and without my first name (placeholder missing)
- 35. Meshfire's email marketing ● [+] Great welcome email to help the user get started
- 36. Conclusion
- 37. General notes ● A best performing marketing channel is not clearly visible ● The software looks complete but underpriced
- 38. Marketing ideas ● Improve twitter profile ● Better syndication for content marketing ● Statistics from the whole user base as content
- 39. Can you check my SaaS? Yes, if you have a marketing budget but are not sure if your actions are effective. What is your URL? Send it to me: till@tillcarlos.com For more SaaS marketing content subscribe to my blog on tillcarlos.com!