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L'araba fenice (cucinata al #Luminol)

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L’Araba Fenice: 
rivitalizzare business maturi 
con i processi digitali e nuove logiche 
di condivisione.
In collaborazione con l'Unione Industriali di Prato.

Published in: Leadership & Management
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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L'araba fenice (cucinata al #Luminol)

  1. 1. PRATO, 2 4 S E TTEMBRE 2014 L’ARABA F ENICE: R I V I TALIZZARE BUSINESS MATURI CON I PROCESSI DIGITAL I E NUOVE LOGICHE DI CONDIVISIONE
  2. 2. CHI SONO • online da abbastanza tempo da non ricordare il mondo #primadiinternet • abituata a lavorare con i media tradizionali e quindi a non rimpiangerli molto • interessata al linguaggio più che agli strumenti e all’evoluzione più che al cambiamento
  3. 3. #LUMINOL un viaggio per scoprire se le cose sono come sembrano (o come erano)
  4. 4. “Ma noi non siamo imprese digitali” #ILBITELALUNA
  5. 5. “Ma i nostri clienti/fornitori/distributori non sono online…” #ILBITELALUNA
  6. 6. “eh ma all’estero è diverso” #ILBITELALUNA
  7. 7. E anche se all’estero fosse davvero diverso, il vostro mercato è il mondo, o sbaglio? #ILBITELALUNA
  8. 8. Considerare il mondo online come diverso e separato da quello offline ci impedisce di affrontarlo in modo efficace. ! Solo partendo dalle nostre esperienze e conoscenze possiamo evitare di rifarci a modelli astratti e ingenui e progettare e mettere in pratica quello che va bene per noi, per la nostra azienda e per i nostri clienti. #ILBITELALUNA
  9. 9. Questo vale sia per il b2b sia per il b2c e non c'entra niente con la pratica e la competenza che i nostri interlocutori hanno del mondo digitale. ! Anzi, al contrario, meno saranno abituati e più apprezzeranno un nuovo ambiente di relazione/ organizzazione/vendita se questo migliora i processi senza snaturarli. #ILBITELALUNA
  10. 10. E QUINDI? COME USCIRE DAL DUALISMO REALE/DIGITALE
  11. 11. DIGITALIZZAZIONE ≠ INTANGIBILITÀ
  12. 12. DIGITALIZZARE I PROCESSI LI RENDE EVIDENTI (COME FA IL #LUMINOL)
  13. 13. OK, MA LA FENICE? LE CENERI? NON PART I R E DA “INTERNET”, PARTI DA TE
  14. 14. #PIÙCAMBIAPIÙÈLASTESSACOSA
  15. 15. #PIÙCAMBIAPIÙÈLASTESSACOSA MUOVERSI IN CITTÀ
  16. 16. #PIÙCAMBIAPIÙÈLASTESSACOSA TELEFONARE PER STRADA
  17. 17. #PIÙCAMBIAPIÙÈLASTESSACOSA FARSI TROVARE
  18. 18. #PIÙCAMBIAPIÙÈLASTESSACOSA FARSI TROVARE
  19. 19. #PIÙCAMBIAPIÙÈLASTESSACOSA FARSI TROVARE
  20. 20. #PIÙCAMBIAPIÙÈLASTESSACOSA FARSI TROVARE
  21. 21. #PIÙCAMBIAPIÙÈLASTESSACOSA FARSI TROVARE
  22. 22. #PIÙCAMBIAPIÙÈLASTESSACOSA RACCONTARSI
  23. 23. #PIÙCAMBIAPIÙÈLASTESSACOSA RACCONTARE LA MODA
  24. 24. E S E PARTO DA ZERO? NON PARTIRE DA “INTERNET”, PARTI DA UN BISOGNO E ACCETTA IL CAMBIAMENTO
  25. 25. #PIVOT FARE PERNO SU SE STESSI
  26. 26. #PIVOT A VIDEO DATING SITE
  27. 27. #PIVOT SCAMBIO DI DENARO VIA PALM PILOT http://www.lessonpaths.com/learn/i/pivoting-2/11-startups-pivot-case-studies
  28. 28. #PIVOT ONLINE ROLE PLAYING GAME
  29. 29. #PIVOT ATTIVISMO E MOBI L ITAZIONE
  30. 30. #PIVOT VENDITA DI SNOWBOARD
  31. 31. #PIVOT AUDIO PODCAST
  32. 32. E SE NON MI RICONOSCO PIÙ? EVOLUZIONE, NON CAMBIAMENTO
  33. 33. #EVOLUZIONE APPLE
  34. 34. #EVOLUZIONE VOLI LOW COST (WITH FRILLS)
  35. 35. #EVOLUZIONE BILANCE
  36. 36. #EVOLUZIONE RUNNING
  37. 37. #EVOLUZIONE RUNNING
  38. 38. #EVOLUZIONE DISINTERMEDIAZIONE
  39. 39. #EVOLUZIONE RE-INTERMEDIAZIONE
  40. 40. #EVOLUZIONE
  41. 41. #EVOLUZIONE
  42. 42. #EVOLUZIONE

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