There is a need for businesses to shift their thinking to get closer to customer in the digital era where society, technology and behaviour are changing very fast.

1. BUSINESS
F R
BUSINESS 1
Are you a
?

2. 2
Just a few years ago…

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Business was all about - make something and sell.

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If you had a song. You had an audience.

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Businesses sold
to
Businesses

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to
Made
products
Marketed
Sold
Pitched
Businesses

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We even created a B2B language

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to
Our actions were ‘left to right’

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I L VE MEIt was all about

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Everything was just fine
Until……

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Something happened !!

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We stepped
Into the
DIGITAL era

13. 13Society, Technology and behavior is changing

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Old ways of making stuff and selling is not working!

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Customers have taken charge

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They are telling us what they like. And don’t’.

17. If only you choose to listen.

18. If you don’t, verdict is clear

19. Your Products and services don’t matter.

20. Experiences do!

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to
Left to right thinking is melting away

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Perhaps we need a new narrative

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Shall we try
using
FOR?

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F RA preposition:
That “Stands for ‘Purpose"

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F R opens the trust plane

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When you do something F R somebody
you show you care.

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Injects EMPATHY
Into every
action in your
BusinessFOR

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Language encodes thinking.
Thinking drives behavior and actions.

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Business F R Business
Shifts focus from you to the customer.

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It can help breed new kind of leaders

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The ones who lead with the he rt
And think ‘eco-systems’

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Creating purpose driven business models

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Pushing even a soda company to couple
Performance with a purpose

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Creating happy employees

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Keeping every stakeholder happy

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Maybe even leaving this place better than
how we found it

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That dream can take shape…

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By changing our language.

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So as to shift our thinking

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In order to change our behavior and actions

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To care for employees, customers & community

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And that first step can begin with…

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F R
The preposition

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BUSINESS
F R
BUSINESS
Are you on board?

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Agility Nexus
www.agilitynexus.com
Mag Rajasekaran
The B4B Guy in Singapore
magendar@agilitynexus.com