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BUSINESS
F R
BUSINESS 1
Are you a
?
2
Just a few years ago…
3www.agilitynexus.com
Business was all about - make something and sell.
4www.agilitynexus.com
If you had a song. You had an audience.
5www.agilitynexus.com
Businesses sold
to
Businesses
6www.agilitynexus.com
to
Made
products
Marketed
Sold
Pitched
Businesses
7www.agilitynexus.com
We even created a B2B language
8www.agilitynexus.com
to
Our actions were ‘left to right’
9www.agilitynexus.com
I L VE MEIt was all about
10
Everything was just fine
Until……
11
Something happened !!
12
We stepped
Into the
DIGITAL era
13Society, Technology and behavior is changing
14
Old ways of making stuff and selling is not working!
15
Customers have taken charge
16
They are telling us what they like. And don’t’.
If only you choose to listen.
If you don’t, verdict is clear
Your Products and services don’t matter.
Experiences do!
21www.agilitynexus.com
to
Left to right thinking is melting away
22www.agilitynexus.com
Perhaps we need a new narrative
23www.agilitynexus.com
Shall we try
using
FOR?
24www.agilitynexus.com
F RA preposition:
That “Stands for ‘Purpose"
25www.agilitynexus.com
F R opens the trust plane
26www.agilitynexus.com
When you do something F R somebody
you show you care.
27www.agilitynexus.com
Injects EMPATHY
Into every
action in your
BusinessFOR
28www.agilitynexus.com
Language encodes thinking.
Thinking drives behavior and actions.
29www.agilitynexus.com
Business F R Business
Shifts focus from you to the customer.
30www.agilitynexus.com
It can help breed new kind of leaders
31www.agilitynexus.com
The ones who lead with the he rt
And think ‘eco-systems’
32www.agilitynexus.com
Creating purpose driven business models
33www.agilitynexus.com
Pushing even a soda company to couple
Performance with a purpose
34www.agilitynexus.com
Creating happy employees
35www.agilitynexus.com
Keeping every stakeholder happy
36www.agilitynexus.com
Maybe even leaving this place better than
how we found it
37
That dream can take shape…
38www.agilitynexus.com
By changing our language.
39www.agilitynexus.com
So as to shift our thinking
40www.agilitynexus.com
In order to change our behavior and actions
41www.agilitynexus.com
To care for employees, customers & community
42www.agilitynexus.com
And that first step can begin with…
43www.agilitynexus.com
F R
The preposition
44www.agilitynexus.com
BUSINESS
F R
BUSINESS
Are you on board?
45www.agilitynexus.com
Agility Nexus
www.agilitynexus.com
Mag Rajasekaran
The B4B Guy in Singapore
magendar@agilitynexus.c...
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B2B is dead. B4B is born.

There is a need for businesses to shift their thinking to get closer to customer in the digital era where society, technology and behaviour are changing very fast.

B2B is dead. B4B is born.

  1. 1. BUSINESS F R BUSINESS 1 Are you a ?
  2. 2. 2 Just a few years ago…
  3. 3. 3www.agilitynexus.com Business was all about - make something and sell.
  4. 4. 4www.agilitynexus.com If you had a song. You had an audience.
  5. 5. 5www.agilitynexus.com Businesses sold to Businesses
  6. 6. 6www.agilitynexus.com to Made products Marketed Sold Pitched Businesses
  7. 7. 7www.agilitynexus.com We even created a B2B language
  8. 8. 8www.agilitynexus.com to Our actions were ‘left to right’
  9. 9. 9www.agilitynexus.com I L VE MEIt was all about
  10. 10. 10 Everything was just fine Until……
  11. 11. 11 Something happened !!
  12. 12. 12 We stepped Into the DIGITAL era
  13. 13. 13Society, Technology and behavior is changing
  14. 14. 14 Old ways of making stuff and selling is not working!
  15. 15. 15 Customers have taken charge
  16. 16. 16 They are telling us what they like. And don’t’.
  17. 17. If only you choose to listen.
  18. 18. If you don’t, verdict is clear
  19. 19. Your Products and services don’t matter.
  20. 20. Experiences do!
  21. 21. 21www.agilitynexus.com to Left to right thinking is melting away
  22. 22. 22www.agilitynexus.com Perhaps we need a new narrative
  23. 23. 23www.agilitynexus.com Shall we try using FOR?
  24. 24. 24www.agilitynexus.com F RA preposition: That “Stands for ‘Purpose"
  25. 25. 25www.agilitynexus.com F R opens the trust plane
  26. 26. 26www.agilitynexus.com When you do something F R somebody you show you care.
  27. 27. 27www.agilitynexus.com Injects EMPATHY Into every action in your BusinessFOR
  28. 28. 28www.agilitynexus.com Language encodes thinking. Thinking drives behavior and actions.
  29. 29. 29www.agilitynexus.com Business F R Business Shifts focus from you to the customer.
  30. 30. 30www.agilitynexus.com It can help breed new kind of leaders
  31. 31. 31www.agilitynexus.com The ones who lead with the he rt And think ‘eco-systems’
  32. 32. 32www.agilitynexus.com Creating purpose driven business models
  33. 33. 33www.agilitynexus.com Pushing even a soda company to couple Performance with a purpose
  34. 34. 34www.agilitynexus.com Creating happy employees
  35. 35. 35www.agilitynexus.com Keeping every stakeholder happy
  36. 36. 36www.agilitynexus.com Maybe even leaving this place better than how we found it
  37. 37. 37 That dream can take shape…
  38. 38. 38www.agilitynexus.com By changing our language.
  39. 39. 39www.agilitynexus.com So as to shift our thinking
  40. 40. 40www.agilitynexus.com In order to change our behavior and actions
  41. 41. 41www.agilitynexus.com To care for employees, customers & community
  42. 42. 42www.agilitynexus.com And that first step can begin with…
  43. 43. 43www.agilitynexus.com F R The preposition
  44. 44. 44www.agilitynexus.com BUSINESS F R BUSINESS Are you on board?
  45. 45. 45www.agilitynexus.com Agility Nexus www.agilitynexus.com Mag Rajasekaran The B4B Guy in Singapore magendar@agilitynexus.com

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