This document contains a presentation about using LinkedIn effectively. It provides tips on customizing your profile, including using keywords in your headline and summary. It recommends connecting with others on LinkedIn and publishing articles to establish yourself as an industry expert. The presentation notes that LinkedIn has changed and highlights some of the major updates, such as only displaying the top 3 skills and 7 group logos on your profile by default.

1. Barb Osier Breeser
March 22, 2017

2. INSIGHT. STRATEGY. EXECUTION.
• Websites
• Mobile Apps
• Mobile Advertising
• Social Media Advertising
• Video
• Text Message Marketing
• Recruitment Campaigns
• Trade Show Marketing
• Retail Campaigns
• Text Message Marketing
• Apartment Marketing
• Backroom for other Agencies

3. Send me an email:
Barb@purplegator.com and I
will send you the link to this
presentation on our company’s
Slideshare and a copy of the
handout.

4. Agenda
• The importance of LinkedIn for individuals & companies
• Writing Articles / Getting published on LinkedIn
• How to use keywords
• Customize your profile
• Effective headlines & summaries
• Should you connect with everyone who asks?
• Build your network
• What has changed with the new LinkedIn? Practically everything.

5. Like the Chamber of Commerce

6. Who has a LinkedIn Profile?

7. Who can
attribute new
clients and new
business to the
work they’ve
done on
LinkedIn?
Who has over 500
connections?
Who is using keywords
and titles strategically
to be found in
searches?

8. What will the boss think?

9. LinkedIn is
much more
than just a
place to find a
job!

10. Highlight: Why would someone want to do
business with YOUR company?

11. Writing Articles / Publishing on
LinkedIn
According to Demand
Metric, 80% of people
appreciate learning about
a company through
custom content*.
* https://www.demandmetric.com/content/content-marketing-infographic
And 70% would rather
learn about a company
through articles rather
than advertising*
Benefits of Publishing on LinkedIn
•Allows you to publish content even if you don’t have a blog
•Establishes your position as an Industry Expert
•Provides value to your connections
•Your connections are notified every time you publish
•People can share your articles with others, increasing your
exposure
•If your article is selected by LinkedIn Pulse, your exposure
will be HUGE.

12. Write an article on LinkedIn
To write an article, click
on Home, then click on
Write an Article

13. Share a presentation using Slideshare
It’s easy to upload and add to your profile. Be sure to save file as a PDF
first! Hover your mouse over the presentation and select Add to Profile.
Use your keywords in the description and tags.

15. Who’s searching
for you?

16. Can they find you?

17. By keyword phrase?

18. What do people see when they
find you?
• Professional Profile Picture (get one @ www.fiverr.com)
• Your name – keep it simple and customize your
LinkedIn URL
• A Great Headline – here’s where you use your keywords
• A Terrific Summary

19. Customize your public profile URL

20. Click on your picture (Me), View Profile, Contact and Personal Info
Click on the pencil to edit
Looks nice and clean, makes it
easier to share.

21. Effective LinkedIn Headlines tell
people
• WHAT you are
• WHO you are
• HOW connecting with you will make their
job/life better
• GIVE PROOF when you can. Credible examples
NOTE: 120 character max

22. Great Headline examples
• Executive Recruiter|Speaker|Author |I help you create
a better career. Featured on Fox/CBS/CNN
• Fundraising consultant who helps major non-profits raise
more money |Clients include the Red Cross and YMCA.
• Personal Trainer who helps high school athletes get stronger
and faster |Certified by the American Council on Exercise.

23. Write a
Compelling
LinkedIn
Summary

24. Your Summary is the place you tell WHY
someone will benefit from connecting with
you
• WHO do you want to reach?
• WHAT do you want them to learn?
• HOW do you want them to feel?
• WHY should they connect with you?
Include:
• Your best accomplishments
• Your value
• Facts & figures about your industry
• Differentiators: what makes you different from all the other financial
advisors out there
NOTE: 2000 character max

25. Should I connect with everyone who
sends me a LinkedIn request?

26. Think of it like a virtual business card
exchange. If you would say NO to swapping
business cards, then don’t accept a LinkedIn
request.
Otherwise – take a look at the
profile and learn more.

27. Sketchy request for connection…

28. Click on the profile to learn more about the potential value of connecting

29. Connect with
people you
already know
Build and nurture your network

30. Connect with
people you
want to
know
Build and nurture your network

31. Connect with
people they
know
Build and nurture your network

32. When you send an
invitation to connect, the
recipient can choose to
report you as a person
they don't know or
worse... a SPAMMER!
After a few people report
your invitations, you will find
your account restricted.
BUT don’t be a spammer!

33. Remove a connection
Click on the ellipsis
and then click
Remove Connection

34. Request a Recommendation

35. Request a Recommendation
Tell how you know him
Personalize your request.

36. The best way to get a Recommendation ?
Give one!
It will be a pleasant
surprise for the person you
recommend, and more
often than not she will
reciprocate!

37. Save your profile as a PDF
Just click on the elipsis

38. Here are a few of the most important changes:
•The look of your profile page itself.
•The background image is different. You can upload a new one or reposition the one
you already have.
•The Summary is different – now only the first 2 lines show. Make them good ones.
About 230 characters.
•The Skills section – only the top 3 skills show now. Make sure they are the top 3 you
want to be found for.
•Groups has changed. Only 7 group logos show at a time on your profile
•Search – more functions & search parameters are only available to paid accounts.
•Connecting – you can now easily connect to 3rd
degree connections.
•Backups and archives
•Jobs – you can now advise LinkedIn that you’re open to hearing from recruiters.
What has changed with the new
LinkedIn?

39. Your background image has changed

40. Background image repositioned

41. Your summary has changed.
Approx 235 characters. Make the most of it

42. Keywords are so important
here. What do you want to
be found for?
Your headline is NOT your
job title. Tell the problems
you solve & the value
someone would get from
connecting with you.
120 characters max
You have one chance to make a great first impression.
only 1st
degree
connections
can see your
phone # and
email in your
contact info

43. Featured Skills – only the top 3 are displayed*.
Click edit (pencil)
* Make sure they are the ones you want to be found for.
To get here: Click on ME,
View Profile, scroll to your
Skills section

44. To Reorder, click the hamburger and drag
NOTE: You can
delete a skill by
clicking the X
Click and drag

45. From LinkedIn: As part of our new desktop
experience, the following Premium search filters are
now only available in our LinkedIn
Recruiter and Sales Navigator offerings.
1.Years of Experience
2. Function
3. Seniority Level
4. Interested In
5. Company Size
6. When Joined
Search functions have changed
NOTE: You can do Boolean searches in the search bar
(see LinkedIn help section for details)
Free search options

46. Premium Subscription Plans
We have Premium account options for job seekers, sales and talent
professionals, as well as the general professional who wants to get more out of
LinkedIn. If you have a free account and want to upgrade, you can compare
account types described below.
•Get hired and get ahead with Premium Career.
•Generate leads and build your clientele with Sales Navigator.
•Find and hire talent with Recruiter Lite.
•Get detailed business insights and expand your business with Premium
Business.
•Improve your existing skills and learn new ones with LinkedIn Learning.
LinkedIn Premium Subscription Options
NOTE: Pricing is not easy to
find. With each option they
give you a month’s free trial.
If you click through I’m sure
you’ll find the pricing
eventually

47. Your groups have moved Click on the
Rubik’s cube
Also found here is
Create A Company Page

48. Your groups: A standard newsfeed and more.
Click on this gear
to change the
order in which
your groups are
displayed on
your profile.
Your Profile
displays 7 Group
logos at a time

49. Change the order groups are displayed on your profile
Click on the
teepee and that
group will jump to
the top of the list.

50. Search a contact: Let Google do the work for you

51. Search a contact in LinkedIn
WARNING
Do NOT
click here!
Instead, Click on
his name

52. NOTE: Dave is a 3rd
level connection

53. Previously it was complicated to connect
Happy news: We no
longer need the backdoor
or secret passageway!

54. Simply Click Connect
Now you can easily connect with 3rd
levels

55. Be brief but effective with your 300 characters
•Connect before an upcoming appointment
•Where you met
•Who you know in common
•Who recommended you
•You read a post he wrote
•You saw him or his company in the news
•A problem you can solve for him
Connect – be sure to customize your invitation

56. Connect – be sure to customize your invitation

57. LinkedIn is Removing the Relationship section of the profile – where you may have kept reminders, notes and tags. You can
download the data thru May 31, 2017. These are moving to paid services – Sales Navigator or Recruiter Lite.
Get an archive of your data
Relationship Section is going away

58. Get an archive of your data

59. Download .csv of LinkedIn connections’ emails
This feature may not continue
to be available, so I
recommend downloading so
you have the data if you need
it.

60. NOTE: The file I received contained only first name, last name and email address
Download .csv of LinkedIn connections’
emails

61. Looking for a job? Open to a new opportunity?

62. Update Preferences
From the Jobs tab: Let LinkedIn know you’re open to hearing from recruiters

63. Let them know you’re open

64. One last thing: Don’t notify your network of every
profile change!

65. LinkedIn is the single best place to
build your network and establish
yourself as an industry expert.
Used properly, this tool will help
you increase sales, increase
referrals and advance in your
career.

66. Send me an email:
Barb@purplegator.com and I
will send you the link to this
presentation on our company’s
Slideshare and a copy of the
handout.

67. Barb Osier Breeser
PURPLEgator – an atsMobile company
Digital Mobile Marketing Strategist
TWITTER: @barbosier
EMAIL: Barb@PURPLEgator.com
FACEBOOK: Facebook.com/PURPLEgatorMobile
LINKEDIN: linkedin.com/in/barbbreeser
OFFICE: (515) 850-1162
MOBILE: (515) 371-7552