SlideShare a Scribd company logo
1 of 28
PREPARED BY:
RAHUL OJHA
ROHIT JHA
YASH GUPTA
MITALI GOYAL
SAI MAHESH
From left: William A. Davidson, Walter
Davidson, Sr., Arthur
Davidson and William S. Harley
First H AND D produced in 1903…….
H AND D….used WORLD WAR I
WORLD WAR II
Today
This is Harley for men
This is Harley for
women
Today
Dyna wild glide (2010)
Price: $ 14999.00
Mph: 100
SUSTAINABILITY
STRATEGY
“For Harley-Davidson sustainability means thinking
differently to preserve and renew our brand for long
term success. We are passionate about future
generations of riders sharing the Harley-Davidson
experience that we enjoy. Our sustainability vision is
simple: We preserve and renew the freedom to ride.”
KEINTH WANDELL- CHAIRMAN, PRESIDENT & CEO-HARLEY DAVIDSON
• Waste reduction and recycling
• Water use improvements
• Energy reductions reductions
Harley-Davidson manufacturing facilities are aspiring
to reach zero landfill status. They have identified a
best-in-class target for overall recycling of 90% or
better.
Plastic recycling
Concrete and carpeting recycling
Waste-to-energy
Creative re-uses
• Kansas city facility water balance
• Kansas City and Tomahawk lighting retrofits
• York automatic lighting control project
CBU: completely built unit
IMPORT DUTY IS 125%
CKD: completely knocked down
IMPORT DUTY IS 75%
Harley Davidson's recently unveiling of two dark custom
motorcycles street 750 and street 500 starting an estimated
4.5L may be just the beginning of a bid to reach deeper into
India.
On Feb. 2014 they are trying to launch the street 750.
The iconic motorcycle maker wants to make and sell these
smaller engine bikes with extensive local involvement to bring
prices down.
It’s being developed with extensive involvement with Indian
component makers, using a large % of locally sourced parts to
control costs.
Anoop prakash is the Indian managing director.
Coo Mathew Levatich ( co president) said that we are
going to utilize our plant in India to build the street
models not only cater to the market there but also
export to Europe and South East Asia.
Since early 2011, Harley Davidson has been
assembling motor cycles in India at its CKD assembly
unit BAWAL in HARYANA.
India is the second country where Harley
Davidson has CKD assembly operators
outside the US, after BRAZIL.
Only this two models will build in India.
From 2010-13 around 4000 units where
sold in India
Harley davidson
Harley davidson

More Related Content

Viewers also liked

Legyen élmény a fizetés (HWSW App 2015 Nov)
Legyen élmény a fizetés (HWSW App 2015 Nov)Legyen élmény a fizetés (HWSW App 2015 Nov)
Legyen élmény a fizetés (HWSW App 2015 Nov)Tamas Biro
 
Gap data updated1
Gap data updated1Gap data updated1
Gap data updated1Ronda Scott
 
Universidad nacional de chimborazo 7
Universidad nacional de chimborazo 7Universidad nacional de chimborazo 7
Universidad nacional de chimborazo 7JAVIER CHACATER
 
FFF Convention & IAFE Zone II Meeting - Ecommerce is easy - sell more online!
FFF Convention & IAFE Zone II Meeting - Ecommerce is easy - sell more online!FFF Convention & IAFE Zone II Meeting - Ecommerce is easy - sell more online!
FFF Convention & IAFE Zone II Meeting - Ecommerce is easy - sell more online!Saffire
 
Nicholas Jewell MedicReS World Congress 2011
Nicholas Jewell MedicReS World Congress 2011Nicholas Jewell MedicReS World Congress 2011
Nicholas Jewell MedicReS World Congress 2011MedicReS
 
省思檢視
省思檢視省思檢視
省思檢視a957
 
How to Deal with an Over Bearing Mother
How to Deal with an Over Bearing MotherHow to Deal with an Over Bearing Mother
How to Deal with an Over Bearing Mothersheppar1
 
TCUK 2012, Leah Guren, Golden Rules Redux
TCUK 2012, Leah Guren, Golden Rules ReduxTCUK 2012, Leah Guren, Golden Rules Redux
TCUK 2012, Leah Guren, Golden Rules ReduxTCUK Conference
 
Beyond the iPhone: Delivering Mobile Content & Services
Beyond the iPhone: Delivering Mobile Content & ServicesBeyond the iPhone: Delivering Mobile Content & Services
Beyond the iPhone: Delivering Mobile Content & ServicesDave Olsen
 
International School Of Management How Social Media Plays A Major Role For M...
International School Of Management  How Social Media Plays A Major Role For M...International School Of Management  How Social Media Plays A Major Role For M...
International School Of Management How Social Media Plays A Major Role For M...Jeff Bullas
 
Documentació bona pràctica
Documentació bona pràcticaDocumentació bona pràctica
Documentació bona pràcticacolorines1
 

Viewers also liked (15)

Boost Tour 1_58_0
Boost Tour 1_58_0Boost Tour 1_58_0
Boost Tour 1_58_0
 
Legyen élmény a fizetés (HWSW App 2015 Nov)
Legyen élmény a fizetés (HWSW App 2015 Nov)Legyen élmény a fizetés (HWSW App 2015 Nov)
Legyen élmény a fizetés (HWSW App 2015 Nov)
 
Gap data updated1
Gap data updated1Gap data updated1
Gap data updated1
 
Acuerdo 018 de 2016
Acuerdo 018 de 2016Acuerdo 018 de 2016
Acuerdo 018 de 2016
 
Universidad nacional de chimborazo 7
Universidad nacional de chimborazo 7Universidad nacional de chimborazo 7
Universidad nacional de chimborazo 7
 
FFF Convention & IAFE Zone II Meeting - Ecommerce is easy - sell more online!
FFF Convention & IAFE Zone II Meeting - Ecommerce is easy - sell more online!FFF Convention & IAFE Zone II Meeting - Ecommerce is easy - sell more online!
FFF Convention & IAFE Zone II Meeting - Ecommerce is easy - sell more online!
 
Nicholas Jewell MedicReS World Congress 2011
Nicholas Jewell MedicReS World Congress 2011Nicholas Jewell MedicReS World Congress 2011
Nicholas Jewell MedicReS World Congress 2011
 
省思檢視
省思檢視省思檢視
省思檢視
 
How to Deal with an Over Bearing Mother
How to Deal with an Over Bearing MotherHow to Deal with an Over Bearing Mother
How to Deal with an Over Bearing Mother
 
TCUK 2012, Leah Guren, Golden Rules Redux
TCUK 2012, Leah Guren, Golden Rules ReduxTCUK 2012, Leah Guren, Golden Rules Redux
TCUK 2012, Leah Guren, Golden Rules Redux
 
Problemas ambientales
Problemas ambientalesProblemas ambientales
Problemas ambientales
 
Beyond the iPhone: Delivering Mobile Content & Services
Beyond the iPhone: Delivering Mobile Content & ServicesBeyond the iPhone: Delivering Mobile Content & Services
Beyond the iPhone: Delivering Mobile Content & Services
 
International School Of Management How Social Media Plays A Major Role For M...
International School Of Management  How Social Media Plays A Major Role For M...International School Of Management  How Social Media Plays A Major Role For M...
International School Of Management How Social Media Plays A Major Role For M...
 
Técnico Aplicador Europeo de Adhesivos (EAB)
Técnico Aplicador Europeo de Adhesivos (EAB)Técnico Aplicador Europeo de Adhesivos (EAB)
Técnico Aplicador Europeo de Adhesivos (EAB)
 
Documentació bona pràctica
Documentació bona pràcticaDocumentació bona pràctica
Documentació bona pràctica
 

Similar to Harley davidson

HARLEY DAVIDSON BUSINESS ENVIRONMENT
HARLEY DAVIDSON BUSINESS ENVIRONMENTHARLEY DAVIDSON BUSINESS ENVIRONMENT
HARLEY DAVIDSON BUSINESS ENVIRONMENTakash134
 
Harley davidson
Harley davidsonHarley davidson
Harley davidsondhru shah
 
Harley davidson, Hyderabad
Harley davidson, HyderabadHarley davidson, Hyderabad
Harley davidson, HyderabadAnshika Gambhir
 
Marketing project (harley)
Marketing project (harley)Marketing project (harley)
Marketing project (harley)Vedang Singhania
 
Brand Analysis of Harley Davidson (from Indian perspective).
Brand Analysis of Harley Davidson (from Indian perspective).Brand Analysis of Harley Davidson (from Indian perspective).
Brand Analysis of Harley Davidson (from Indian perspective).Jay Shah
 
Harley davidson presentation
Harley davidson presentationHarley davidson presentation
Harley davidson presentationanuppresentations
 
Failure of harley davidson
Failure of harley davidsonFailure of harley davidson
Failure of harley davidsonSuruchi Jain
 
Harley Davidson ( Strategic Management Report) Mission, Vision
Harley Davidson ( Strategic Management Report) Mission, VisionHarley Davidson ( Strategic Management Report) Mission, Vision
Harley Davidson ( Strategic Management Report) Mission, VisionIMM Graduate School
 
Harley Davidson - Istanbul University MBA (Strategic Management) by Seyar
Harley Davidson - Istanbul University MBA (Strategic Management) by Seyar Harley Davidson - Istanbul University MBA (Strategic Management) by Seyar
Harley Davidson - Istanbul University MBA (Strategic Management) by Seyar Seyar Hakimzada
 
Harley Davidson HBR Case analysis- Preparing for the next century
Harley Davidson HBR Case analysis- Preparing for the next centuryHarley Davidson HBR Case analysis- Preparing for the next century
Harley Davidson HBR Case analysis- Preparing for the next centuryJibin Joseph
 
Harley davidson for female
Harley davidson for femaleHarley davidson for female
Harley davidson for femaleRitesh Bhatt
 

Similar to Harley davidson (20)

HD
HDHD
HD
 
HARLEY DAVIDSON BUSINESS ENVIRONMENT
HARLEY DAVIDSON BUSINESS ENVIRONMENTHARLEY DAVIDSON BUSINESS ENVIRONMENT
HARLEY DAVIDSON BUSINESS ENVIRONMENT
 
Harley-Davidson
Harley-DavidsonHarley-Davidson
Harley-Davidson
 
Harley davidson
Harley davidson Harley davidson
Harley davidson
 
Harley davidson
Harley davidsonHarley davidson
Harley davidson
 
Harley davidson, Hyderabad
Harley davidson, HyderabadHarley davidson, Hyderabad
Harley davidson, Hyderabad
 
Marketing project (harley)
Marketing project (harley)Marketing project (harley)
Marketing project (harley)
 
Brand Analysis of Harley Davidson (from Indian perspective).
Brand Analysis of Harley Davidson (from Indian perspective).Brand Analysis of Harley Davidson (from Indian perspective).
Brand Analysis of Harley Davidson (from Indian perspective).
 
Harley davidson presentation
Harley davidson presentationHarley davidson presentation
Harley davidson presentation
 
Harley davidson
Harley davidsonHarley davidson
Harley davidson
 
Harley dividson
Harley dividson Harley dividson
Harley dividson
 
Failure of harley davidson
Failure of harley davidsonFailure of harley davidson
Failure of harley davidson
 
Harley davidson
Harley davidsonHarley davidson
Harley davidson
 
Harley Davidson ( Strategic Management Report) Mission, Vision
Harley Davidson ( Strategic Management Report) Mission, VisionHarley Davidson ( Strategic Management Report) Mission, Vision
Harley Davidson ( Strategic Management Report) Mission, Vision
 
Harley Davidson - Istanbul University MBA (Strategic Management) by Seyar
Harley Davidson - Istanbul University MBA (Strategic Management) by Seyar Harley Davidson - Istanbul University MBA (Strategic Management) by Seyar
Harley Davidson - Istanbul University MBA (Strategic Management) by Seyar
 
harley davidson
harley davidsonharley davidson
harley davidson
 
Harley Davidson HBR Case analysis- Preparing for the next century
Harley Davidson HBR Case analysis- Preparing for the next centuryHarley Davidson HBR Case analysis- Preparing for the next century
Harley Davidson HBR Case analysis- Preparing for the next century
 
Harley davidson
Harley davidsonHarley davidson
Harley davidson
 
Harleydavidsonbrand
HarleydavidsonbrandHarleydavidsonbrand
Harleydavidsonbrand
 
Harley davidson for female
Harley davidson for femaleHarley davidson for female
Harley davidson for female
 

More from Sai Mahesh

Sun pharma ranbaxy acquition
Sun pharma ranbaxy acquitionSun pharma ranbaxy acquition
Sun pharma ranbaxy acquitionSai Mahesh
 
Sun pharma ranbaxy acquisition
Sun pharma ranbaxy acquisitionSun pharma ranbaxy acquisition
Sun pharma ranbaxy acquisitionSai Mahesh
 
Management control of projects
Management control of projectsManagement control of projects
Management control of projectsSai Mahesh
 
Management control of project
Management control of projectManagement control of project
Management control of projectSai Mahesh
 
Amitabh brand equity
Amitabh brand equityAmitabh brand equity
Amitabh brand equitySai Mahesh
 
The computer is personal again(hp) 2
The computer is personal again(hp) 2The computer is personal again(hp) 2
The computer is personal again(hp) 2Sai Mahesh
 
The computer is personal again(hp)
The computer is personal again(hp)The computer is personal again(hp)
The computer is personal again(hp)Sai Mahesh
 
Swot analysis for idea ad and promotion strategy
Swot analysis for idea ad and promotion strategySwot analysis for idea ad and promotion strategy
Swot analysis for idea ad and promotion strategySai Mahesh
 
Strategic training
Strategic trainingStrategic training
Strategic trainingSai Mahesh
 
Project on mobile and personal growth
Project on mobile and personal growthProject on mobile and personal growth
Project on mobile and personal growthSai Mahesh
 
Monetary policy game
Monetary policy gameMonetary policy game
Monetary policy gameSai Mahesh
 
Joint venture between unilever and pepsico
Joint venture between unilever and pepsicoJoint venture between unilever and pepsico
Joint venture between unilever and pepsicoSai Mahesh
 
Joint venture between unilever and pepsico
Joint venture between unilever and pepsicoJoint venture between unilever and pepsico
Joint venture between unilever and pepsicoSai Mahesh
 
Is time is our enemy document
Is time is our enemy documentIs time is our enemy document
Is time is our enemy documentSai Mahesh
 
Interpersonal skills
Interpersonal skillsInterpersonal skills
Interpersonal skillsSai Mahesh
 
Infulance of branding on cb
Infulance of branding on cbInfulance of branding on cb
Infulance of branding on cbSai Mahesh
 
Hershey company
Hershey companyHershey company
Hershey companySai Mahesh
 
Harley davidson copy
Harley davidson   copyHarley davidson   copy
Harley davidson copySai Mahesh
 

More from Sai Mahesh (20)

Sun pharma ranbaxy acquition
Sun pharma ranbaxy acquitionSun pharma ranbaxy acquition
Sun pharma ranbaxy acquition
 
Sun pharma ranbaxy acquisition
Sun pharma ranbaxy acquisitionSun pharma ranbaxy acquisition
Sun pharma ranbaxy acquisition
 
Management control of projects
Management control of projectsManagement control of projects
Management control of projects
 
Management control of project
Management control of projectManagement control of project
Management control of project
 
Amitabh brand equity
Amitabh brand equityAmitabh brand equity
Amitabh brand equity
 
The computer is personal again(hp) 2
The computer is personal again(hp) 2The computer is personal again(hp) 2
The computer is personal again(hp) 2
 
The computer is personal again(hp)
The computer is personal again(hp)The computer is personal again(hp)
The computer is personal again(hp)
 
Swot analysis for idea ad and promotion strategy
Swot analysis for idea ad and promotion strategySwot analysis for idea ad and promotion strategy
Swot analysis for idea ad and promotion strategy
 
Strategic training
Strategic trainingStrategic training
Strategic training
 
Project on mobile and personal growth
Project on mobile and personal growthProject on mobile and personal growth
Project on mobile and personal growth
 
Monetary policy game
Monetary policy gameMonetary policy game
Monetary policy game
 
Micromax pm
Micromax pmMicromax pm
Micromax pm
 
Joint venture between unilever and pepsico
Joint venture between unilever and pepsicoJoint venture between unilever and pepsico
Joint venture between unilever and pepsico
 
Joint venture between unilever and pepsico
Joint venture between unilever and pepsicoJoint venture between unilever and pepsico
Joint venture between unilever and pepsico
 
Is time is our enemy document
Is time is our enemy documentIs time is our enemy document
Is time is our enemy document
 
Iocl
IoclIocl
Iocl
 
Interpersonal skills
Interpersonal skillsInterpersonal skills
Interpersonal skills
 
Infulance of branding on cb
Infulance of branding on cbInfulance of branding on cb
Infulance of branding on cb
 
Hershey company
Hershey companyHershey company
Hershey company
 
Harley davidson copy
Harley davidson   copyHarley davidson   copy
Harley davidson copy
 

Harley davidson

  • 1. PREPARED BY: RAHUL OJHA ROHIT JHA YASH GUPTA MITALI GOYAL SAI MAHESH
  • 2. From left: William A. Davidson, Walter Davidson, Sr., Arthur Davidson and William S. Harley
  • 3. First H AND D produced in 1903…….
  • 4. H AND D….used WORLD WAR I
  • 7. This is Harley for men
  • 8. This is Harley for women
  • 10.
  • 11.
  • 12. Dyna wild glide (2010) Price: $ 14999.00 Mph: 100
  • 13.
  • 14.
  • 15.
  • 16.
  • 18. “For Harley-Davidson sustainability means thinking differently to preserve and renew our brand for long term success. We are passionate about future generations of riders sharing the Harley-Davidson experience that we enjoy. Our sustainability vision is simple: We preserve and renew the freedom to ride.” KEINTH WANDELL- CHAIRMAN, PRESIDENT & CEO-HARLEY DAVIDSON
  • 19. • Waste reduction and recycling • Water use improvements • Energy reductions reductions Harley-Davidson manufacturing facilities are aspiring to reach zero landfill status. They have identified a best-in-class target for overall recycling of 90% or better.
  • 20. Plastic recycling Concrete and carpeting recycling Waste-to-energy Creative re-uses
  • 21. • Kansas city facility water balance
  • 22. • Kansas City and Tomahawk lighting retrofits • York automatic lighting control project
  • 23. CBU: completely built unit IMPORT DUTY IS 125% CKD: completely knocked down IMPORT DUTY IS 75%
  • 24. Harley Davidson's recently unveiling of two dark custom motorcycles street 750 and street 500 starting an estimated 4.5L may be just the beginning of a bid to reach deeper into India. On Feb. 2014 they are trying to launch the street 750. The iconic motorcycle maker wants to make and sell these smaller engine bikes with extensive local involvement to bring prices down. It’s being developed with extensive involvement with Indian component makers, using a large % of locally sourced parts to control costs.
  • 25. Anoop prakash is the Indian managing director. Coo Mathew Levatich ( co president) said that we are going to utilize our plant in India to build the street models not only cater to the market there but also export to Europe and South East Asia. Since early 2011, Harley Davidson has been assembling motor cycles in India at its CKD assembly unit BAWAL in HARYANA.
  • 26. India is the second country where Harley Davidson has CKD assembly operators outside the US, after BRAZIL. Only this two models will build in India. From 2010-13 around 4000 units where sold in India