Why is #digital #MARKETING so important? Because it is not only a rapidly growing force in the current marketing playing field, it is set to be the future of marketing, and it seems likely that digital media will soon replace more traditional forms altogether. It is said and proven that SEO is the highest ROI generating digital marketing tool today and it will keep evolving. For businesses, it is no longer a question of whether to do SEO/PPC/SMO or not, but more so how much to spend on these services.

1. SEO
SEARCH ENGINE OPTIMIZATION

2. SEO Factor
On-Page SEO Off-Page SEO
Domain name SEO Directory Submissions
File Name SEO Social Bookmarking
Title SEO Blog Commenting
Meta Tags SEO Forum Postings
Header Tag SEO Article Submisions
Anchor Text SEO Press Release Submissions
Image Tag SEO Local Business Listings
Footer SEO Search Engine Submissions
Keyword Denstiy, Proximity &
Prominence
Social Networking
HTML Code Optimization

3. SEO Process

4. Basic Tips & Optimization Techniques

5. Backlinks
If any website on the web links back to your website then it is
termed as a "backlink" . It is an extremely important and the "most
used“ seo term in the search engine optimization industry. Google
ranks webpages by evaluating websites based on a mathematical
formula known as "PageRank" which counts the numbers and
value of backlinks to a website. The greater the quality of a
backlink, the higher you will rank on Google provided that all the
other ranking factors are also maintained well. In short, one of the
most important Google ranking factor is backlink.
Other names of Backlinks
Incoming links, Inlinks, Inbound links, Inward links
How a site gets backlinks?
The web rests on content. Each and everyone out here is looking
for valuable content which provides answers to their never ending
queries. Numerous webmasters provide content on their website
based on a particular niche. Some content may be good while the
others are satisfactory. The good contents have the magical ability
to get backlinks because people are more willing to link to a
website which has useful content for its readers. In this way, site's
gets backlinks either knowingly or unknowingly. Apart from this
Search Engine Optimization

6. Link Building
What is Link Building?
The process of creating backlinks to your site is known
as link building. Link building is more essentially
“backlink building”. If any other site on the world wide
web provides a link to your website then this is termed
as a backlink. The more the backlinks, the more the
popular is your site. This process of building backlinks to
your website is known as “link building”.
Methods of Link Building
Link building is a continuous effort and must keep going.
There are several methods of link building and these are
discussed below:- Directory Submission, Article
Submission, Social Bookmarking, Blogging, Getting
Links from Business Partners
Please note:- Building too many links this way may get
your site penalized.

7. Link Building
INBOUND & OUTBOUND LINKS
Inbound links : A Link from a site outside of your site. Inbound links means
send visitors to your site, generally this is seen as good think for SEO.
Outbound Links : A link to a site outside of your site. Outbound links means
send visitors away from your site. Generally avoid those things. For
example( link exchange).
What is Link Popularity?
Link Popularity refers to the number of links pointing TO your site
FROM other sites on the Web.
Building links is one of the most important factors in getting top
placements on the major search engines
Why are links so important?
Now a days, inbound links are the one of most important factors for
getting a high keyword ranking, the most search engines are ranking
their search result based on the link popularity from your site. Not
the quantity of links, but the quality of those links is important.

8. Link Building
Types of Link Building : The process of link building can be divided
into 3 types and these are discussed below:-
One way link building
This is the most important type of link and is the most harder to
obtain. If any site on the web is pointing back to your site without
asking for any link in return then it is called as one way link building.
Example : Site A points to B, C, D, E etc.
Two way or Reciprocal link building
Under this type of link building, two similar (websites belonging to
the same category) web sites exchange links with each other. The
concept is “You point to me and I will point to you”. This type of
mutual link building is the most common type of link building and is
the most easier to obtain. This method has become outdated and is
no longer followed.
Example : Site A points to B and in return Site B points to A.
Three way link building
Under this method, a site links to your website in return for a link
that is placed on a third website.
Example : Site A points to B and in return Site B provides a link back

9. Link Building
WHAT IS LINK POPULARITY?
 Link Popularity refers to the number of links pointing TO
your site FROM other sites on the Web.
 Building links is one of the most important factors in
getting top placement on the major search engines.
WHY ARE LINKS SO IMPORTANT?
 Inbound links are one of the most important factors for
getting a high keyword ranking,
 Outbound links to quality and pertinent site are important
as long as they add value to the site visitor experience.
 It’s not the quantity of links, but the quality of those links
which is very important.

10. Off-Page SEO
Off-page optimization (off-page SEO) is what can be
done off the pages of a website to maximize its
performance in search engines for target keywords
related to the on-page content and keywords in off-
page direct-links.
Off-page optimization is the most important part in
search engines optimization because it gives back
links to your sites and it requires a lot of work on a
daily bases.
It helps to maximize website performance in search engine
for target keywords.
Off Page SEO Services are the best way to get more website
traffic. Off page factors include relevant back links to the
website, as well as anchor text. Back links are very important
for Google for generating traffic to the website.

11. Off-site optimization includes the following major
components
1. Directory Submission
2. Social Bookmarking
3. Article Submission
4. Forum and Blog Posting
5. Blog Creation
6. Comment Posting
7. Press Releases
8. Social Networking
9. Vedio Submission
10. Social Networking
11. Classified ads
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12. Off Page SEO Opportunities
 Social Networking Sites (LinkedIn, Facebook, Twitter)
 Search engine/Directory submission (DMOZ, Best of
the Web)
 Social Bookmarking submission (twitter, digg.com,
del.icio.us)
 Article submission (EzineZArticles.com, GoArticles)
 Press Release submission (PRWeb, 24-7
PressRelease.com)
 Blog Creation & Posting
 Forums & Comment posting (signature links)

13. OFF-Page Services
Directory Submissions
Directory submission is the process of submitting
site URL to web site directory. The process is not merely
filling the form at directory submission page but also
involves more than this. It is basically a website
submission service where your website is added to the
proper category in a searchable online directory which
enhances your site’s visibility and creates relevant
inbound links to your website.
Benefits of Directory Submission:
- Higher Position In The Search Engine Results
- Increased Click Through Traffic
- Directory submissions provide increased link
popularity.
- Getting listed in major search engines.
- Increased visits from search engine robots.
- Increased visibility in search engines.

14. Why We submit in directories?
•To get your website indexed
•One way links
•The targeting of keywords and phrases
•Traffic (not such an advantage with most directories)
•Most directories are free to submit to
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15. • In today's world there are infinite websites and to make
your website popular is a difficult task, this task of
making your website popular is helped by Directory
submissions.
• Directory submission is one of the best methods to get
popularity for your website.
• Keyword placements and effective marketing efforts to
make your site gain popularity and traffic.
• Through directory submissions your website services
are exposed to wider range. 15

16. • Directory services use SEO techniques to improve
your page rank over time.
• Site traffic is directly proportional to the site rank.
• Site popularity does not depend upon directory
submission alone; it also depends on appropriate
link building.
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17. • Checking of title, and description of other website listed
there to access what is editor view regarding title and
description length.
Checking of Directory Listing Approval –
1. Last but not least to check the approval of website
submitted.
2. Checking back in a few weeks to see if the site has been
added to the directory.
3. This is necessary as in many cases directory editor do not
inform about the accepting of website submission.
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18. Advantages:
• It save time and energy you spend in filling add
form, search for directories and there categories.
• It provides one way inbound links to your website
from theme based category.
• It drives relevant traffic to your site which converts
into sale.
• It helps in fast indexing of your site in search
engines.
• It helps in improving you search engine ranking.
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19. OFF-Page Services
Article Submissions
Articles are the better way to promote the products
and services. In the articles we can provide information to
users about specific products. Articles can be used as a
promotional tool for marketing the web site. With the help
of articles the general or specific details related to the site
or product or any services that you are providing through
your website can be promoted directly.
Benefits of Article Submission:
- Article submissions are a powerful technique for
adding additional readers to your blog.
- Articles provide powerful inbound links to your
blog or website, adding strength in the search engines.
-Articles have good source of free advertising to gain
more exposure to the products & services.

20. OFF-Page Services
Blog Submission
Blogs are a way to share facts, ideas and opinions
directly between people. A blog is an online journal where
users post thoughts, comments or news in a chronological
format. Updates are often frequent and done on a regular
basis.
Blog Submission benefits :
- Relevant and meaningful content plays a vital role
in increasing website traffic.
- Submitting your blog to selected reputable blog
directories will increase its visibility significantly,
and will improve its ranking in search engines.
- Through blogs you can highlight the services and
products offered by your business in the most
effective way to your potential customers.
- Get quality one way links easily. Blog posting helps
to generate one way links of high quality for your

21. OFF-Page Services
Social Bookmarking
Social bookmarking is a way of sharing sites or
pages of a website that we come across with the online
community. The ability to save and categorize a
personal collection of bookmarks and share them with
others, Users may also take bookmarks saved by others
and add them to their own collection, as well as to
subscribe to the lists of others.
Benefits of Social Bookmarking:
- As many times Bookmark saved is better, as this
add value to the website’s products because
people like it and saved it to use in future.
- Social Bookmarking sites help to flow visitors from
all over the web.
- This system offers the facility to rank a particular
resource on the basis of number of times it has
been bookmarked by the users

22. OFF-Page Services
Press Release
A public relations announcement issued to the news media
and other targeted publications for the purpose of letting the
public know of company developments.
Benefits of Press Release:
- It increases online publicity of goods & services.
- It increases your downloads and sales.
- Having press releases in the search engines will generate
more traffic to the website.
- It gives value to the website by getting links in the press
releases.

23. Role of Off Page Optimization Factors
What matters most..

Which websites link to you

Number of websites linking to you

Google PageRank (PR) of the website linking to
you

Anchor text used in the link linking to you

Number & type of links linking to the website
linking to you

Whether or not the websites linking to you are
deemed by Google as authority website

24. Thanks!
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