The document discusses how various sports organizations, including Cricket Australia, New Zealand Cricket, Cricket South Africa, the England and Wales Cricket Board, Sri Lanka Cricket, West Indies Cricket, FIFA, the NHL, NFL, ATP World Tour, PGA Tour, Wimbledon, Major League Baseball, and the NBA use social media platforms like Facebook, Twitter, YouTube, blogs and forums to engage with fans. These organizations maintain presences on social networks to share content and information and interact with supporters.

1. Social Media in Sports

2. ICC

3. Cricket Australia

4. Cricket Australia
Facebook Page
YouTube
611 Subscriptions
45 Videos
Twitter
1309 Followers

5. New Zealand Cricket

6. Cricket South Africa

7. Cricket South Africa
Facebook Page
Twitter

8. ECB

9. ECB
Twelfth Man
Fan Community

10. Sri Lanka Cricket

11. West Indies Cricket

12. FIFA

13. NHL

14. NFL

15. NFL
Widgets
Social Networking
Facebook Page
Microblogging
Twitter

16. ATP World Tour

17. ATP World Tour
Social Networking
Facebook Page
17252 Fans
Video
YouTube
322 Uploads
1698 Subscribers
Community
30love.net
Twitter

18. PGA Tour

19. PGA Tour
Social Network
Facebook Page
4313 Fans
Microblogging
Twitter

20. Wimbledon

21. Wimbledon
Social Networking
Facebook Page
190,991 Fans
Twitter
Fanlog
Comments /
Message Board

22. Wimbledon
Community
Fanzone
Videos
Youtube
40 Videos
213 Subscribers
Blogs

23. Major League Baseball

24. Major League Baseball
MLBlogs
MLB Fan Forum
Social Network
Facebook
Major League Baseball
MLB All Star Game
MLB Network

25. Major League Baseball
Twitter
Toolbar

26. NBA

27. NBA
Social Networking
Facebook Page
Online fantasy games
Voting
Sprite Slam Dunk.
Vote and Decide