Although the number of emails sent is growing speedily with the passage of time, open rates continue to decline, notes digital research firm eMarketer. However, in most organizations worldwide email is the core of their sales and marketing strategies.

2. Although the number of
emails sent is growing
speedily with the passage
of time, open rates
continue to decline, notes
digital research firm
eMarketer. However, in
most organizations
worldwide email is the core
of
their sales and marketing
strategies. So, in-order to
increase their email open
rates companies will have
to start implementing
certain hacks that can
actually double their open
rates.

3.  Personalized Subject line: Remember that nowadays every
individual is busy in their hectic schedule, so they have less
time and patience to go through every general emails that
stuff in their inbox.Therefore, instead of writing a standard
email, take the time to mention the receiver’s name in the
email message, especially on the subject line.This strategy is
sure to double your open rates as every person likes to be
addressed personally.

4.  Pay attention to the send timings: Based on their study,
noted research firm Marketing Sherpa found out that emails
sent at 8 a.m., 9 a.m., 3 p.m. and 8 p.m. earned the
maximum number of click through.The best open rates
happened at slightly different times like: 8 a.m., 9 a.m., 3
p.m. and 4 p.m. Moreover, bigger impacts on open rates
generally happen when an email is linked to certain events.
Further, the research firm highlighted thatTuesday and
Wednesday as the most important and effectual days to
send emails. Hence, in- order to double your open rates you
must keep these things in mind and send your emails
accordingly.

5.  Create beautiful email templates: In-order to engage
people with less effort you need to create attractive email
templates that can entice people to open your emails and go
through them. Make sure that the templates look great in
desktops, tablets and mobile devices. Moreover, you can
create few email templates first with different
designs/content and start measuring the open rates by
sending them to people.This way you can easily come to
know which email template grabs the maximum attention of
the audience.

6. Contact Mail prospects Now!
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