This presentation tells us why email and social media integration is very effective as you can have the best of both worlds. With social media, you can further define your target audience. Using this info, you can create customized email campaigns with more targeted messages, which in turn significantly boosts conversion rates. A key focus of this presentation is the 6 creative ways in which you can achieve email and social media integration.
So, Why Integrate?
Simple, to have the best of
With social media, you can further define your
Use this data to create customized email
campaigns with more targeted messages.
Integrating social media with email is one of the
most effective ways of growing your email list.
For example, including a call to action button
(for example, a Sign Up button) on your social
media page is a great way to increase your
email list and generate new leads.
Hold your horses!
Before we begin, you need to
check for two things.
#1 - Whether you have a sound
email marketing strategy
Elements of a sound email
A sizeable and segmented email list
Well-defined target audience
Explicit methods for testing and refine
#2 - Whether you have a well-
charted social media strategy
Elements of a well-charted
social media strategy
You know your target audience
You know which social media channels
your target audience frequents
You have a content strategy in place
You are monitoring your performance
and improvising to be better
Got these in place?
Great, let’s see how to combine
email marketing with social media
to optimize your ROI.
There are 6 ways to achieve this.
#1 - Include social media buttons in
your email newsletters
Word of advice: Keep the buttons
positioned in such a way that they are
The social media
buttons are clearly
visible and easily draw
#2 – Upload your subscriber lists to
your social media channels
#5 – Hold contests on your
website, which requires an email
Case in Point: Sprout Social
Take note from Sprout Social.
They publicized their contest
widely through all of their
social media channels.
#6 – Set email notifications for all your
social media channels.
All that you need to know, is now in
How and what social media
marketing channels to use?
“Facebook is responsible for 8% of all
pageviews on the Internet (other sources put
it at 20%). LinkedIn and Twitter hover closer to
1% of all pageviews, and Pinterest around
That’s easy! Facebook, of
Well … it is not the only tool.
Yes, Facebook dominates B2C social
But, LinkedIn and Twitter rule B2B
One Last Piece Of Advice
Each social media site has its
So, personalize your strategy
accordingly for best results.
Get started with integrating social
media and email marketing right now!
Click here to read our complete article on
integrating email and social media
Click Here To Get Started Right Now!
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