This document discusses ways to integrate social media and email marketing. It outlines six methods: including social media buttons in emails, uploading subscriber lists to social media, creating exclusive social media groups for subscribers, incentivizing email subscriptions on social media, holding contests requiring email entry, and setting email notifications for social media channels. The document emphasizes personalizing strategies based on each social media platform's strengths, such as using Facebook for B2C and LinkedIn/Twitter for B2B. It encourages readers to get started integrating social media and email marketing.