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Customer service is complex, because people are complex. Your interactions with customers over email, phone etc. are just one facet of customer service. There’s actually a lot that is not in plain sight, and is easy to miss or misunderstand.
We’ve compiled a list of misconceptions, or myths, people may have about dealing with customer service and support. Though we wrote this piece with a small online business in mind, we’re confident that most, if not all, of these myths and their reality are perfectly applicable to larger businesses or even brick and mortar ones.