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Applied Research
the systematic investigation into and study of
materials and sources in order to establish facts
and reach new conclusions.
What is
Research?
Why do we conduct
research?
Conducting research allows us to pursue our
interests in a way that hones our problem-
solving skills and teaches us to learn something
new.
Types of Research Methods
•Qualitative.
•Quantitative.
What is Qualitative
Research?
is primarily exploratory research. It is used to
gain an understanding of underlying reasons,
opinions, and motivations. It provides insights
into the problem or helps to develop ideas
What is Quantitative
Research?
is used to quantify the problem by way of
generating numerical data. Generalize results
from a larger sample population. Quantitative
Research uses measurable data to formulate
facts and information
Quantitative vs
Qualitative Research
What is the nature of
reality?Qualitative Quantitative
* Reality is
subjective.
* Constructed by
the individuals
involved in the
research situation.
* Reality is
objective.
* Can be measured
by using
questionnaire or an
instrument.
What is the relationship of he
researcher to the topic of the
research?
Qualitative Quantitative
* Interaction may be
in the form of living
with or observing
informant over a
long period of time
or actual
* The researcher is
independent.
What is the role of values?
Qualitative Quantitative
* Biased. * Value – free and
unbiased.
What is the language of
research?Qualitative Quantitative
* Uses words.
* Qualitative words –
“understanding,
discover and
meaning”.
* Uses numerical
data.
* Quantitative words
– relationship and
comparison.
What is the process of
research?Qualitative Quantitative
* Inductive process.
* Accurate and reliable
through verification.
* Deductive process.
* Cause and effect.
* Accurate and reliable
through validity and
reliability.

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Applied research 1)practical research)

  • 2. the systematic investigation into and study of materials and sources in order to establish facts and reach new conclusions. What is Research?
  • 3. Why do we conduct research? Conducting research allows us to pursue our interests in a way that hones our problem- solving skills and teaches us to learn something new.
  • 4. Types of Research Methods •Qualitative. •Quantitative.
  • 5. What is Qualitative Research? is primarily exploratory research. It is used to gain an understanding of underlying reasons, opinions, and motivations. It provides insights into the problem or helps to develop ideas
  • 6. What is Quantitative Research? is used to quantify the problem by way of generating numerical data. Generalize results from a larger sample population. Quantitative Research uses measurable data to formulate facts and information
  • 8. What is the nature of reality?Qualitative Quantitative * Reality is subjective. * Constructed by the individuals involved in the research situation. * Reality is objective. * Can be measured by using questionnaire or an instrument.
  • 9. What is the relationship of he researcher to the topic of the research? Qualitative Quantitative * Interaction may be in the form of living with or observing informant over a long period of time or actual * The researcher is independent.
  • 10. What is the role of values? Qualitative Quantitative * Biased. * Value – free and unbiased.
  • 11. What is the language of research?Qualitative Quantitative * Uses words. * Qualitative words – “understanding, discover and meaning”. * Uses numerical data. * Quantitative words – relationship and comparison.
  • 12. What is the process of research?Qualitative Quantitative * Inductive process. * Accurate and reliable through verification. * Deductive process. * Cause and effect. * Accurate and reliable through validity and reliability.