This document describes Kashklik, an influencer marketing platform that aims to improve upon other platforms through increased automation, a focus on micro-influencers, and pay-for-performance models. It notes that traditional influencer marketing requires extensive manual effort from advertisers. Kashklik seeks to develop a fully automated platform that uses machine learning to match small and medium businesses with micro-influencers having 5k-100k followers. Rather than pay per post, Kashklik would offer a unique pay-click model where influencers are paid based on the results or performance of their campaigns. Charts are provided comparing Kashklik's desired attributes to other platforms on factors like automation, performance measurement, and pay-for-
4. INFLUENCER MARKETING PROCESS
THE MANUAL INFLUENCER MARKETING PROCESS REQUIRES LOTS OF TIME AND EFFORT
ADVERTISERS NEED TOOLS TO AUTOMATE THIS PROCESS
5.
6. OTHER INFLUENCER MARKETING PLATFORMS (COMPETITION)
ATTRIBUTES OF OTHER INFLUENCER MARKETING PLATFORMS:
WORK WITH CELEBRITIES
MORE THAN 100k FOLLOWERS
WORK WITH BIG BRANDS
REQUIRE LOTS OF MANUAL EFFORTS
BRANDS NEED TO COMMUNICATE WITH INFLUENCERS
BRANDS NEED TO APPROVE CONTENT
NO MEASUREMENT OF PERFORMANCE RESULTS
SUITABLE TO BRANDING CAMPAIGNS
NO PAYMENT ACCORDING TO PERFORMANCE
PAY PER POST OR PAY PER ENGAGEMENT
7. OTHER INFLUENCER MARKETING PLATFORMS (COMPETITION)
HIGH
LOW
INFLUENCER
SIZE
BUDGET SIZE LEVEL OF
AUTOMATION
ABILITY TO
MEASURE
PERFORMANCE
ABILITY TO PAY
ACCORDING TO
PERFORMANCE
8. DESIRED ATTRIBUTES OF KASHKLIK PLATFORM
HIGH
LOW
INFLUENCER
SIZE
BUDGET SIZE LEVEL OF
AUTOMATION
ABILITY TO
MEASURE
PERFORMANCE
ABILITY TO PAY
ACCORDING TO
PERFORMANCE
9. ATTRIBUTES OF KASHKLIK PLATFORM
CURRENT ATTRIBUTES OF KASHKLIK PLATFORM:
WORK WITH MICRO-INFLUENCERS
BETWEEN 5K AND 100k FOLLOWERS
WORK WITH SMALL AND MEDIUM-SIZED BUSINESSES (SMB)
FULLY AUTOMATED
NO DIRECT CONTACT BETWEEN INFLUENCERS AND ADVERTISERS
USE MACHINE LEARNING TO SELECT THE BEST INFLUENCERS FOR EACH CAMPAIGN
ABILITY TO MEASURE PERFORMANCE RESULTS
UNIQUE COMBINATION OF INFLUENCER MARKETING WITH PERFORMANCE MARKETING
ABILITY TO PAY ACCORDING TO PERFORMANCE (CONCRETE RESULTS)
UNIQUE PAY-PER-CLICK MODEL
10. KASHKLIK VS. OTHER PLATFORMS
HIGH
LOW
INFLUENCER
SIZE
BUDGET SIZE LEVEL OF
AUTOMATION
ABILITY TO
MEASURE
PERFORMANCE
ABILITY TO PAY
ACCORDING TO
PERFORMANCE