Social innovation and collaborative design
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Collaborative design and principles of of social innovation in examples from all over the world.
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Social innovation and collaborative design
- 1. Maksym Klyuchar, UNDP Ukraine A do-it yourself approach to improved community results Social Innovation and Collaborative Design
- 2. Themes for discussion • Social innovation and co-design: introduction • Let’s cheat! • Nuts, bolts and sketches for design
- 3. (1) Social Innovation • Innovation = new for this situation, location or application. Think Home Grown Initiatives. • Social dimension is key: by the people for the people • Not necessarily digital • Sometimes discover the new in the old => like… inventing the wheel!
- 4. (1) Social Innovation Benefits • Social innovator (opportunities to build skills, “warm glow”, funds from monetization if built properly) • Community (better services or experiences, feeling of purpose, stronger social fabric) • Government (efficient utilization of resources, sharing responsibility, image booster) • Businesses (new markets, public-private partnerships, devoted clientele)
- 5. (1) Collaborative Design • One of the ways to engage in social innovation • Joining efforts of government, civil society, citizens, businesses to jointly come up with the best solution to a problem
- 6. (1) Social innovation – some basics • A good itch to scratch – you know best where your shoe hurts you most
- 7. (1) Social innovation – some basics • Cheat! This helps ideas spread across borders
- 8. (1) Social innovation – some basics • Define your audience and zoom in
- 9. (1) Social innovation – some basics • Run “grandma tests” and “elevator pitches”. Refine your idea by practicing. Value feedback
- 10. (1) Social innovation – some basics • Turn to the citizen-experts
- 11. (1) Social innovation – some basics • Think steps ahead
- 12. (1) Social innovation – some basics • Please… Please? Please!!! • Bear in mind your users… Their behavior, likes and dislikes, as well as communication modes (do they actually read the newspaper that you advertised in?)
- 13. (2) Let’s cheat! • Mapping
- 14. (2) Let’s cheat! • Crowd-funding / crowd-resourcing
- 15. (2) Let’s cheat! • “Fix My Street”
- 16. (2) Let’s cheat! • Access to information
- 17. (2) Let’s cheat! • Services or service improvement
- 18. (2) Let’s cheat! • SMS polling
- 19. (2) Let’s cheat! • No matter the tool, remember the “itch”. It determines success • Remember the wheel? New in the old. • Think in terms of “by the people for the people”. This is best described by principles of human-centered design
- 20. (3) Nuts, bolts and sketches for design • Toolkits and toolsets http://www.designkit.org/ http://diytoolkit.org/
- 21. (3) Nuts, bolts and sketches for design Problem Definition
- 22. (3) Nuts, bolts and sketches for design Target Group
- 23. (3) Nuts, bolts and sketches for design Experience Tour / Service Safari
- 24. (3) Nuts, bolts and sketches for design Fast Idea Generator
- 25. (3) Nuts, bolts and sketches for design Theory of Change
- 26. (3) Nuts, bolts and sketches for design Prototype Testing Plan
- 27. (3) Nuts, bolts and sketches for design Business Model Canvas
- 28. (3) Nuts, bolts and sketches for design Scaling Plan
- 29. (3) Nuts, bolts and sketches for design Prototyping / Co-design funnel
- 30. (3) Nuts, bolts and sketches for design Some things to remember 1. Focus on the problem, not the product 2. Bridge the digital divide 3. Don’t pitch, prototype 4. Make space and allow ideas to grow – haste makes waste
- 31. All for now Thank you!